How To Run Facebook Ads by Nick Shackelford

FOR BUSINESS OWNERS WANTING TO SCALE FASTER…
HOW TO FINALLY USE “ALGORITHM-PROOF”
FACEBOOK ADS THAT WORK FOR ANY BUSINESS
USING THE POPULAR “M.G.D METHOD” THAT’S
SO EFFECTIVE EVEN FACEBOOK HAS CREATED
3 CASE STUDIES ABOUT IT!




An Entrepreneur from Zurich, ZH
Recently Purchased FB Ads Course!
a day ago
AS FEATURED IN




INSIDER INSIGHTS BEHIND 100K+ SPLIT TESTS...
You’re about to discover the exact “algorithm-proof” process Nick Shackelford has used to help 150+ different businesses...even complete beginners on all kinds of budgets...and even helped Apple get new customers for its iPhone 7, iPad Pro, and Apple Watch...

All while profitably spending more than $100M just on Facebook ads in the last few years!

It’s a step-by-step process distilled from his hundreds of thousands of tests, failures, and wild successes. He’s already done all the hard work and sleepless nights so you don’t have to!

And yes, these are 100% real companies, real stories, real results. We’ll show you them in just a second...

They’re from everyday people whose businesses have “blown up” using Facebook ads. Just like the countless other businesses and entrepreneurs who have as well.

But this isn’t another letter trying to convince you about the power of Facebook ads. Maybe 10 years ago it would’ve been, but not today.

Today we both know that using Facebook ads has become “par for the course” for any business wanting more leads, sales, or any kind of accelerated growth.

FACEBOOK MONEY MATH: SPEND $1 AND MAKE $2

The reason more than 9 million businesses now advertise on the platform is in
large part because of what we call “Facebook Money Math”...

THE PREDICTABILITY OF SPENDING $1 AND MAKING $2
That’s a 2X ROAS (return on ad spend) or a 200% return on your initial investment.

Today even the most beginner advertisers can launch new campaigns that allow them to consistently spend $1 and make $2… Or spend $1 and make $3, $4, or even $5!

If right now you could invest $1 into a Facebook ad and make $2, what business owner wouldn’t do that math again and again until they simply couldn’t anymore?

Or even if you could invest $1 and get back that same $1 (so you breakeven) BUT...you also got a new customer. Who wouldn’t still do that deal? Essentially free customers?!

That’s why it might be the most profitable business building skill in our digital age.

And it’s typically the #1 investment every business that’s winning online right now is making every single month.

Which is why you see everyone from bootstrapped entrepreneurs launching businesses from their bedrooms, to Silicon Valley startups and the biggest most cash-rich brands in the world…

All advertising on Facebook.

Because all hype aside…

Actual fortunes are being made faster using Facebook ads right now than possibly any other marketing medium in history. With some hard work and the right knowledge, it can legitimately be the quickest way to making life changing profits online.

But the ugly truth many “gurus” try to hide from you?

It can also be the fastest way in history to waste money. If you’ve ever tried to run your own ads, you know it’s not always the “ATM machine” many guru’s make it out to be.


HERE’S WHY MANY PEOPLE STILL HAVEN’T “CRACKED” FACEBOOK YET...
Here at Foundr we’ve worked with thousands of different businesses. From ecommerce and digital products, to service, software, and everything in between.

AND ALMOST ALWAYS, THE ONES WHO ARE CRUSHING IT THE MOST ARE RUNNING FACEBOOK ADS.
And those who have “roller coaster” sales, or struggle to really scale as fast as they believe they can...are typically struggling with Facebook ads because of...


#1: CONFLICTING ADVICE:
One “guru” says do this. The other says do that. The last thing you want to do is play “Facebook guru roulette” when your money is on the line. Instead you need a proven “algorithm-proof” strategy that works in all niches and industries.

#2: BUILT TO FAIL:
Unfortunately many ads are built to fail from the very start. They’re missing the foundational “building blocks” which must be in a place for an ad to be profitable. If you’ve ever wondered “where do I start” when running ads...you start here.

#3: LACK OF TIME:
What works today is outdated tomorrow. With Facebook compliance and policies changing faster than any other platform, founders don’t have time to stay on top of everything. They need operational help, not more “hacks”.

#4: NO KEY METRICS:
What clickthrough or conversion rate is normal? How much money should you be spending? Without accurate metrics to use as performance baselines, you end up guessing while wasting time and money on ineffective ads.

#5: OVER-CHARGING
AGENCIES:
Spending money on an agency just to have little to no results. They overpromise and underdeliver. Instead learn to run the ads yourself using a proven process you can turn over to an in-house team member who then runs them for you.

#6: ROLLERCOASTER ADS:
Launching a new ad that starts out well but completely dies off a week later and not knowing what happened. You don’t have the experience or a “30,000 ft view” to diagnose the problem and make the right adjustments.

#7: NO PROVEN PROCESS:
Not having a clear-cut process for taking ads from “scratch to scale”. When you can quickly identify and cut losers, while scaling and optimizing winners...it doesn’t take long till you hit a home run and change your business forever.

#8: INACCURATE TESTING:
Not knowing the right way to run audience, creative, and copy split tests to boost conversion and create “control” ads. Knowing how to properly split test is the fastest way for any business to grow. No matter the industry or niche.

#9: INCONSISTENT
ENGAGEMENT
Unable to pin down why your ads aren’t getting as much engagement as they should.

#10: SKYROCKETING COST:
Watching your ad costs skyrocket but not knowing why or what to do about it.

BUT ALL TOO OFTEN PEOPLE SPEND ALL THEIR TIME TRYING TO SOLVE THE ISSUES ABOVE, WITHOUT EVER REALIZING THEY’RE SIMPLY SYMPTOMS AND NOT THE ROOT CAUSE OF THEIR STRUGGLE ON THE PLATFORM.
WHY MOST FACEBOOK ADVICE JUST DOESN’T WORK ANYMORE...
Today nearly everywhere you look there’s a new “guru” popping up pushing outdated tactics, “hacks”, or short term fixes that promise to “make it rain”.

But unfortunately as you know if you’ve ever tried to run ads...much of it is all BS.

Maybe 10 years ago you could get away with something like a boosted post, but those days are long gone. Remember this…

Most short term fixes create long term problems.
Many of today’s tactics are tomorrow's tech issues.
And that cool ninja “hack” just got your account banned.

Today more than ever before, if you want to succeed using Facebook ads, instead of using this kind of “spray and pray” approach, you need to be using...

ALGORITHM-PROOF PRINCIPLES!
“Algorithm-proof” principles that work now and into the future.

Because in today’s competitive ad landscape, in order to win (and win big) it’s about not just knowing what to do, but why you do it! That’s how you create profitable ads.


THE “MGD FRAMEWORK”:
INSIDER INSIGHTS FROM SPENDING $100M+ ON FACEBOOK ADS
Which is why we’re so confident this new "How To Run Facebook Ads 1.0" course is truly unlike anything you’ve ever seen...

Because it’s NOT about tactics, hacks, or short term “fixes”...but instead focuses entirely on proven, “algorithm-proof” principles that will work for years to come.

Instead the entire course is built around Nick’s personal “Make Good Decisions Framework”.

It’s a framework born from Nick’s years of being one of the best Facebook marketers in the world, being in the “ad trenches” day in and day out. Distilled from his hundreds of thousands of tests, failures, and wild successes. And perfected for any business, budget, or background.

It contains the “insider insights” only someone with his level of experience can speak to.

$100M SPENT ON FACEBOOK ADS. 150+ DIFFERENT BUSINESSES.
1 PROVEN FRAMEWORK.
Most importantly, inside this new in-depth program he shows you not just what to do, but why you do it! Because Nick is adamant that the “MGD Framework” and this breakthrough course not only help you grow your business with a steady flow of new leads and sales…

...but give you a behind-the-scenes look into how Facebook ads really work!

You’ll walk away with a completely fresh new way of seeing and thinking about your Facebook ads that’ll help you create profitable ads for any business for the rest of your life!

IT’S A NO BS,STEP-BY-STEP AD BLUEPRINT FOR ANY BUSINESS, BUDGET, OR BACKGROUND.
Whether you’re a complete beginner who’s never run a Facebook ad in your life, or you simply want to level up your skills (and your profits) in a big way...

This course takes you on a journey creating ads from “scratch to scale”. It covers everything you need to launch ads that convert. From creative & copy, to media buying & margin, it’s all here!

It’s NOT one of these courses filled with outdated content and untested theories cleverly disguised as proven methods… Compiled from some “overnight guru” who got lucky with a few winning ads for his one business, in one niche, just one time.

It’s a program with an instructor who’s both an actual founder of multiple companies and recognized throughout the world as one of the best Facebook marketers there is. Who has a track record and client list unlike anything we’ve ever seen in this space.

"How To Run Facebook Ads 1.0" was designed to produce real results no matter who you are.

It’s NOT about wasting time asking you to be the “guru guinea pig” to test unproven theories. Or have you spend all your valuable time learning about and running ads instead of all the other critical things you could be doing as a business owner.

It’s NOT about over complicating everything and creating a 67-step funnel requiring you to be a “ads wizard” to make it work or needing an entire tech team to support you.

It’s NOT about requiring you to have some big budget that allows you to succeed solely because you can throw more money at ads than your competition can.

Instead it’s about using a simple step-by-step process to create Facebook ads and campaigns from “scratch to scale” faster and easier than ever before.

HOW TO RUN FACEBOOK ADS 1.0
THE ULTIMATE “BEGINNERS GUIDE” FOR ANY BUSINESS, BUDGET, OR BACKGROUND
EASY-TO-FOLLOW BLUEPRINT:
You don’t need to be a “tech person” or have any experience with ads. This beginner course guides you through everything you need to know and do to create winning ads from scratch. It’s a simple yet wildly effective process.

150+ DIFFERENT BUSINESSES:
This course is for all niches, products, and industries. It’s not just for ecommerce or one specific kind of business. It’s worked for 150+ different brands from teeth whitening and glasses, to banking and high-ticket services.

BIG RESULTS - SMALL BUDGETS:
You’ll learn how to create a predictable, consistent, and reliable flow of new leads and sales no matter the size of your budget.

HANDS-OFF SCALING:
This course is designed as a complete ads playbook, allowing you to “hand it off” to a team member who can then run your ads for you. You save time by not doing it yourself, but can also jump in and troubleshoot using the playbook at any time.

SIMPLE, ACTIONABLE, & PROVEN STRATEGIES FOR ADS THAT CONVERT
GENERATE A CONSISTENT REVENUE STREAM WITH A HIGH-CONVERTING FACEBOOK FUNNEL.
SIMPLIFY THE ENTIRE FACEBOOK AD PROCESS WITH A STEP-BY-STEP BLUEPRINT.
CONFIDENTLY TROUBLESHOOT AD ISSUES WHICH ARISE USING PROVEN ADVICE.
SCALE FASTER AND EASIER BY FINALLY USING FACEBOOK ADS EFFECTIVELY.
AND ULTIMATELY BEGIN TO QUICKLY PASS UP YOUR COMPETITION!
JUST SOME OF WHAT’S INSIDE...
How “one good ad” can change everything for a business almost overnight...

How beginners with brand new business and tiny budgets can use “easy ads” to bring in loyal customers every single day…even if they’ve tried and failed before!

How to structure ad creative (copy, images, video, etc) that consistently converts!

Nick’s proven step-by-step “Easy Ads Formula” that’s worked for 150+ different businesses and helped him turn unknown products -- like the fidget spinner & Snow teeth whitening -- into viral sensations.

How to use the little-known “insider” strategies of media buying for finding your perfect audience even if they’re hard to find on Facebook! Learned from spending $100M+ on Facebook ads.

How to run profitable ads for each part of your “Facebook Funnel”...prospecting, re-engagement, and remarketing...without over complicating it.

The often overlooked “must-have” building blocks of every successful ad. Inside is everything you must know before ever opening Business Manager and risk wasting a single penny…

ABOUT THE INSTRUCTOR
NICK
SHACKELFORD
MEET NICK SHACKELFORD, FOUNDER OF STRUCTURED SOCIAL AND ONE OF THE WORLD’S LEADING AUTHORITIES ON FACEBOOK ADVERTISING. TO DATE, NICK HAS SPENT MORE THAN $100M ON FACEBOOK ADS ALONE!
His agency currently manages $10,000,000 a month in ad spend for 150+ different brands across all niches and industries.

From Apple and Snow Teeth Whitening, to Vessi Footwear and Step Banking, Nick has been trusted by businesses to help them grow in ways they didn’t know were even possible.

Using the exact ad strategy you’ll learn inside this course...

He helped PupSocks launch as a new business and do $13,000,000 in just 32 days...

And helped Diff Eyewear launch as a new business and do $255,000 in less than 24 hours!

Back in 2015 Shackelford was just ending his career as a professional soccer player for the LA Galaxy II. He was in debt and needed money. While coaching high school soccer he soon realized “trading time for money” wasn’t going to help him fulfill his goals.

So like any self-made entrepreneur, he decided to invest in himself and develop a skill set that could alter his financial future forever.

After working on Apple’s team to help them get new customers for its iPhone 7, iPad Pro, and Apple Watch...

Shackelford started his own fidget spinner business called Fidgetly which went viral throughout the world. Yes, he’s widely known as the person who helped popularize the fidget spinner!

After the close of Fidgetly, Shackelford launched Structured Social to start helping other brands scale online by using Facebook ads the right way.

Today he sits atop a short list of the best Facebook marketers on the planet.

When it comes to running Facebook ads for all kinds of different businesses and budgets, there’s simply no one better to learn from.


NICK SHACKELFORD,
FOUNDER OF STRUCTURED SOCIAL
CLIENTS INCLUDE










WHAT’S WAITING FOR YOU
INSIDE

MODULE 1:
MASTERING THE FACEBOOK AD FOUNDATIONS
In this module you’ll discover the “must know” Facebook ad foundations. If you’ve never ran ads before and wondered “where do I start”...this is it. You’ll learn everything you need to do to give your ads the absolute best chance of winning from day one.


MODULE 1: MASTERING THE FACEBOOK AD FOUNDATIONS
Lesson 1: Welcome To "How To Run Facebook Ads 1.0"
Lesson 2: The 15 BS Facebook Myths That Are Costing You Money
Lesson 3: The 25 Essential Key Terms You Need to Know
Lesson 4: Setting Your Margin To Get Started
Lesson 5: How To Set & Hit Targets (ROAS)
Lesson 6: Setting Up Your Business Manager Account
Lesson 7: Setting Up Your Pixel On Your Site Or Store
Lesson 8: Creating An Easy-To-Use Dashboard
Lesson 9: Breaking down The Facebook Funnel
MODULE 2:
TOP OF FUNNEL PROSPECTING - FINDING YOUR
TARGET MARKET EVERYTIME
This module you’ll take a deep dive into the art of finding your target market...even if they’re hard to find or “not on Facebook”. Since 60% of your ad budget is typically spent here at the top of the funnel, you’ll master not only driving traffic, but driving the right kind of traffic!


MODULE 2: TOP OF FUNNEL PROSPECTING - FINDING YOUR TARGET MARKET EVERYTIME
Lesson 1: Prospecting Overview
Lesson 2: How To Easily Plan Your Media (Template Included)
Lesson 3: Naming Conventions & Navigating Your Dashboard
Lesson 4: Campaign Structures (Prospecting)
Lesson 5: Audiences (Prospecting)
Lesson 6: Proven Tests You Can Run (Prospecting)
Lesson 7: Creative Examples (Prospecting)
Lesson 8: Demo: Prospecting, Campaign Setup, & Launch
MODULE 3:
MIDDLE OF FUNNEL - RE-ENGAGEMENT TO DRIVE
MASSIVE TRAFFIC
In this module you’ll learn how to re-engage prospective customers who got targeted from your top of funnel efforts. Middle of funnel ads can be one of the biggest generators of sales in your funnel, so you’ll learn what page to drive them to, what copy to use, and everything in between!


MODULE 3: MIDDLE OF FUNNEL - RE-ENGAGEMENT TO DRIVE MASSIVE TRAFFIC
Lesson 1: Re-Engagement Overview
Lesson 2: Campaign Structures (Re-Engagement)
Lesson 3: Audiences (Re-Engagement)
Lesson 4: Pages To Drive Traffic To (Re-Engagement)
Lesson 5: Copy Differences at Re-Engagement
Lesson 6: Creative Examples (Re-Engagement)
Lesson 7: Tying It All Together (Re-Engagement)
MODULE 4:
BOTTOM OF FUNNEL - REMARKETING FOR SCALING & SALES
This module reveals how to remarket to prospects when they’ve taken an action off of the Facebook platform. Maybe they visited your website or some other page, now you’ll learn how to “follow them” with engaging ads that drive conversions and bring in sales.


MODULE 4: BOTTOM OF FUNNEL - REMARKETING FOR SCALING & SALES
Lesson 1: Remarketing Overview
Lesson 2: Campaign Structures (Remarketing)
Lesson 3: Remarketing Audiences & Adsets - Explanation
Lesson 4: Remarketing Audiences & Adsets - Execution
Lesson 5: Pages To Drive Traffic To (Remarketing)
Lesson 6: Creative & Copy Examples (Remarketing)
Lesson 7: Tying It All Together (Remarketing)
MODULE 5:
AD CREATIVE THAT CONSISTENTLY CONVERTS
In this module you’ll discover the exact “Ad Creative Framework” Nick and his team use for every single client. It’s proven to convert. From which copy to use and the right way to use images and videos, to making the user experience congruent throughout the whole process...it’s all here!


MODULE 5: AD CREATIVE THAT CONSISTENTLY CONVERTS
Lesson 1: How To Structure High-Converting Ad Creative
Lesson 2: The Most Effective Ad Copy Formulas
Lesson 3: Breaking Down Ad Creative (Image Or Video)
Lesson 4: Message Match - Between Ad & Landing Page
Lesson 5: Branding Ads vs Direct Response Ads
Lesson 6: “The Agency Replacer Toolkit”
MODULE 6:
TROUBLESHOOTING COMMON PROBLEMS
& AVOIDING COSTLY MISTAKES
By the end of this module, you’ll have the confidence and troubleshooting framework to dive in and solve any problem that arises. You’ll be equipped with a proven framework on how to think through an ad issue whenever something happens. This allows you to always keep moving!


MODULE 6: TROUBLESHOOTING COMMON PROBLEMS & AVOIDING COSTLY MISTAKES
Lesson 1: How to Troubleshoot Properly
Lesson 2: The 6 Most Common Roadblocks & How To Fix Them
Lesson 3: Different Dashboards to Look At When Troubleshooting
Lesson 4: Using The “Make Good Decisions Formula”
Lesson 5: The 7 Deadly Sins of Disapproved Ads
Lesson 6: What If It's Not The Ad's Fault?
Lesson 7: How To Run Ads Towards Major Events
Lesson 8: The Roadmap: Who To Listen To?
Lesson 9: Bringing It All Together

NICK'S WORK AS FEATURED
ON FACEBOOK BUSINESS





Nick helped Snow Teeth Whitening to increase sales by 2.4X while getting 1.7X ROAS. (Reference: Facebook for Business)





Nick helped DIFF Eyewear generate close to 16,000 sales while getting 2.6X ROAS. (Reference: Facebook for Business)





Nick helped PupSocks generate close to 80,000 sales while getting 3.7X ROAS. (Reference: Facebook for Business)
NICK'S PROVEN TRACK RECORD

Spent $2M in one campaign and generated $5.6M in return.


Spent $280K and generated $1.6M in return, with an average ROAS of 5.86X.


In the last 2 years, Nick has spent over $87M and generated close to $239M in return. (*Facebook doesn’t allow ad spend data to be pulled further back than 2018. Which is why the discrepancy between $87M shown here, and the $100M used throughout.)

ONE GOOD AD IS WORTH
100X THIS ENTIRE COURSE
If you’ve ever hired an agency to run your ads then you know they're not cheap. Especially not if you want the very best like Nick and his team at Structured Social to run them for you.

But you know what’s even more costly than that help? The cost of wasted time and opportunity when someone runs your ads but can’t deliver the results they promised.

That’s why instead of spending a fortune to hire someone or risk wasting your time on someone that doesn’t work…

Our suggestion for most founders is to first learn how to run your Facebook ads yourself!

Is the goal for you to run your own ads 100% of the time? For most of you it’s likely not.

Instead the goal is to put profits before payroll. To trade your time (running the ads) for money, until it makes sense financially not to. Then you can trade your money for someone else's time.

But the ability to run your own ads is like having the ultimate business building insurance.

And once your ads are winning and you’re bringing in consistent new revenue, you can even just use this course as a “playbook” to train one of your team members and have them run the ads for you.

So instead of paying $10,000 to have some “guru” coach you...

$5,000 a month for someone else to run your ads…

Or even $2,500 to attend an event that contains just a fraction of what’s in this course...

For just $997 or less than $2.73 a day (less than a cup of coffee)...

You’ll get instant access to the entire How To Run Facebook Ads Course where you’ll learn how to bring in new leads and customers at profit every single day!

It’s the exact step-by-step blueprint Nick has used to help more than $150+ different businesses succeed with Facebook ads while profitably spending $100M+ on ads alone.


JUST ONE AD YOU CREATE USING THIS MATERIAL COULD PAY FOR THIS COURSE 100X OVER.
And unlike that cup of coffee that’s gone in a few minutes, this is business building knowledge that lasts a lifetime!

Plus you get all the exclusive bonuses and a 365-day money back guarantee.

So instead of you spending thousands to get consulting with Nick - who isn’t cheap - to sit down and teach you everything inside this nearly 6 HOUR monster of a course...

We bought Nick's time for you! Plus we brought in our entire video team so the program was professionally produced and easy to follow along.

Plus How To Run Ads 1.0 qualifies as a tax-deductible expense under the continuous education category, so you can write it off come tax time.


THE COST OF INACTION
Where will you be 30, 60, or 90 days from now?

By following the simple blueprint laid out for you inside How To Run Ads 1.0, in just a few weeks you could have winning ads bringing in new leads and sales for you every single day.

Ads that work 24/7/365, whether you’re in the office or in the ocean.

Will it take some hard work and dedicated focus? Of course it will. Run from anyone who tells you otherwise. And it would most likely take longer on your own without Nick's help.

But aren’t a few weeks or months of work worth the ability to essentially generate new customers on demand? Isn’t a little focus worth creating a successful business? One that provides the passion, financial security, and peace of mind that many people only wish of.

That’s what’s waiting for you. That’s what’s on the other side of this program.

And instead of wasting time, money, and energy trying to figure out the most effective way to do this all on your own with no guarantee of success...

You could simply invest in the How To Run Ads 1.0, and for barely $2.73 a day, get access to the exact process that’s helped turn new businesses into multi-million dollar brands.

Plus like we mentioned, How To Run Ads 1.0 qualifies as a tax-deductible expense under the continuous education category, so you can write it off come tax time.

BY JOINING TODAY
YOU’LL ALSO RECEIVE INSTANT ACCESS TO THESE
6 AWESOME BONUSES WORTH $3,985

01.
FOUNDR’S PRIVATE FACEBOOK
ADS COMMUNITY
Too often many entrepreneurs fail with Facebook ads simply because they try to be a “lone wolf”. But why go at it alone when you don’t have to? Why make mistakes when someone has already made them for you?

Inside this private community you can ask questions, see what others are doing, and even network with other business owners. Not only will you have a group of peers (and the Foundr team!) to support you along this journey, but you’ll be able to “pick the brains” of other smart entrepreneurs who are in the trenches running Facebook ads as well.

This mastermind alone could be worth the entire investment of the course.

$1,000
FREE

02.
HOW TO RUN FACEBOOK ADS
2-FOR-1 LICENSE
Since we know how important it is to have business partners or team members on the same page when running Facebook ads, we’d like to invite your business partner or team member to join you for free (in the training and in the private community too).

You two can split the investment but each still have access to everything!

$997
FREE

03.
NICK’S “SWIPE & DEPLOY”
FACEBOOK ADS FILE
Often people get stuck wondering what their ad should look like, what kind of copy should they use, and what sort of image or video might work best. Now that’ll never happen to you!

Inside Nick’s “Swipe & Deploy” File are countless ad examples used by some of the most successful brands online. You can get inspired by ads that have generated millions in revenue.

There are ads for each part of the funnel (top, middle, bottom) and ads in all kinds of different niches. Ecommerce, SaaS, service, digital products...they’re all in here! There are even some of Foundr’s best performing ads included as well!

$497
FREE

04.
THE AGENCY REPLACER
TOOLKIT
If you’ve ever hired an agency that didn’t produce the results they promised or were just a pain to work with...you know it can not only be super frustrating, but a total waste of money!

In this bonus you'll get Nick’s “Agency Replacer Toolkit” which is filled with the tools he uses to create profitable ads.

You can hire an agency if you want, but with this you’ll never have to worry about it again!

$497
FREE

05.
TRIED & TRUE SPREADSHEET CALCULATORS
The most important part of running ads is making sure they’re profitable and you’re not wasting money you don’t need to.

That’s why inside this bonus you’re going to get the exact “Tried & True Spreadsheet Calculators” Nick uses to manage his ad spend across 100+ different brands with $10M in ad spend every month!

The “Media Planning Template” calculator tells you how much you can spend. The “ROAS Target Analyzer” tells you the magic number you need in order to scale profitably. And the “Correlations Template” helps you (in Nick’s words) not to light your money on fire.

Many people run ads then hope and pray they work...Now with these calculators you’ll be able to track and predict ad success down to the penny.

$497
FREE

06.
HOW TO FIND FREE MONEY
Many people don’t know how to track and properly attribute a specific sale to a specific ad.

That’s why this last bonus is all about “finding free money” in the ads you run by using delayed attribution. It will help you set up your ad decisions in a way that helps you maximize every single dollar of return possible.

This is one of the biggest keys for anyone wanting to scale their ads and sales to the next level, because “you’ve gotta spend money to make money.” And the difference between a good media buyer and a great media buyer is knowing when and how much you can keep spending.

$497
FREE

365-DAY MONEY BACK
GUARANTEE
Our 365-Day Guarantee gives you a full year to try out the course, risk-free. We are so confident that you will get results that we give you an entire calendar year to complete the course and implement the teachings. And if you’re not PUMPED with your results within a year despite doing the work, we’ll give you a full refund. For full details of our policy, please read the section “Refund Policy – How to run Facebook Ads 1.0” in the Terms & Conditions page.



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WHAT YOU’LL GET WHEN YOU TRY
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6 EASY-TO-FOLLOW TRAINING MODULES
46 IN-DEPTH VIDEO LESSONS
NEARLY 6 HOURS OF PROVEN FACEBOOK AD CONTENT
PROFESSIONALLY PRODUCED WORKBOOK
6 EXCLUSIVE BONUSES WORTH $3,985
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365-DAY MONEY BACK GUARANTEE
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TOTAL: US$1,191


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Foundr is a global media and education company that connects millions of people every month with some of the most successful living entrepreneurs of our generation. Entrepreneurs such as Richard Branson, Arianna Huffington, Mark Cuban, Tim Ferriss and many more. Foundr breaks down their strategies and experiences into actionable, battle-tested content through magazines, podcasts, videos, blogs, and online courses — so that you too can start, build, and grow a successful business.

We only work with practitioners who have built one or more successful businesses. Our mission is to democratize entrepreneurial education and bring it to the masses to help entrepreneurs build and grow successful businesses and to create the future generation of entrepreneurs that drive humanity forward.

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FAQs
I’VE TRIED A LOT OF FACEBOOK TACTICS. WHAT MAKES YOURS BETTER / DIFFERENT?
Too often Facebook courses are taught by overnight “gurus” who’ve had success running ads for one business, in one industry, one time. They teach outdated tactics and short term “fixes” which might work today but don’t tomorrow when a new Facebook policy change hits.

“How To Run Facebook Ads 1.0” is taught by a serial entrepreneur and someone who’s recognized as one of the best Facebook marketers in the world.

Nick Shackelford’s algorithm-proof process has already worked for over 150 different businesses and helped him to profitably spend more than $100M on Facebook ads in the last few years alone!

HOW DO I KNOW IF THIS WILL WORK FOR MY AUDIENCE PRODUCT AND INDUSTRY?
The step-by-step blueprint inside this course was born from hundreds of thousands of split tests Nick has run in all kinds of different industries and niches. It’s been proven to work for everything from ecommerce and high-ticket services, to software and digital products.

If for some reason you follow the steps laid out inside and it doesn’t help you run more profitable ads, you’re always protected by Foundr’s 365-day money back guarantee.

IS THIS COURSE FOR ECOMMERCE ONLY?
No. While Nick has an unbelievable track record of success with ecommerce ads, this course is for all kinds of businesses, products, and offerings.

We actually chose Nick because of his ecommerce background. Ecommerce typically deals with razor thin margins and if you can create successful ads there, you can create successful ads in any other industry!

I’M IN B2B, WILL THIS WORK TOO?
Yes! Nick uses this same process to bring in new clients for his agency. All “B2B” is really just “human to human” and there’s no better place to find your target audience than Facebook.

While the point of purchase or length of sale might be different in B2B, the process of finding new leads and sales using engaging Facebook ads is the same.

DO I NEED A TEAM TO MAKE IT WORK?
No you don’t. If you have a team, we’d suggest having someone use this course as a “playbook” for your ads so you can spend your time doing something else.

But for those who don’t have a team, this ad creation process can be done completely by yourself without any problems at all. It even contains Nick’s “Agency Replacer Toolkit” which shows you all the easy-to-use tools you can use to make ads the same way Nick's team would.

WHAT IF I’M JUST STARTING OUT AND HAVE NO IDEA HOW FACEBOOK ADS WORK?
“How To Run Facebook Ads 1.0” was created for those just starting out!

It’s perfect for total beginners or even “intermediate” advertisers who have run ads but know they still have much to learn and gain from improving their campaigns.

DO I NEED A LOT OF INVESTMENTS TO GET STARTED?
Right now as a special offer you’ll save $1,000 off the normal price! Plus you’ll even be able to use payment plans so you don’t need everything upfront.

When it comes to running your ads, this “algorithm-proof” process works for any size of budget. You can spend a little or a lot, it’s all up to the needs of your business. Most importantly, the course will help you identify exactly how much you can (or should) be spending in order to still generate a consistent and strong profit.

FACEBOOK’S ALGORITHM CHANGES EVERY DAY, HOW DO I KNOW IF WHAT I LEARNED TODAY IS STILL APPLICABLE TOMORROW?
After spending $100M+ on Facebook ads and running hundreds of thousands of split tests, Nick has created his own “algorithm-proof” process for creating winning ads and campaigns.

It’s not designed around tactics or short-term “fixes”, but instead around evergreen principles that will work regardless of policy chances of algorithm updates. So you can be confident that what you’ll learn inside this course will not only work today, but in the years to come.

WHAT IF I’M NOT VERY TECHNICAL?
You don’t need to be. Running winning Facebook ads is really more about knowing the psychology and math behind your campaigns.

And with the step-by-step instructions and the spreadsheet calculators given to you inside this course, there’s nothing “technical” you’ll need other than to follow the proven formula.

WILL THERE BE PLENTY OF EXAMPLES TO ILLUSTRATE THE POINTS?
Yes! In the 46 different training videos there are entire walkthroughs, cheat sheets, and step-by-step examples to ensure you don’t miss a thing. Nick shows you countless onscreen examples for every single point he teaches. You’ll even see him build out entire campaigns using a brand new business!

Plus we even paid someone to make a professionally produced workbook so you can follow along and do the learning exercises lesson by lesson!

IS IT APPLICABLE TO EVERYWHERE IN THE WORLD?
Yes. This course content will work anywhere in the world where you can run Facebook ads.

WHAT IF I NEED EXTRA SUPPORT BEYOND THE COURSE?
With this program you’ll have access to “Foundr’s Private Facebook Ads Mastermind” where you can ask questions and get the support you need. Plus you can always lean on our 24/7/365 support staff for any additional questions or technical support.

WHY IS IT WORTH THE INVESTMENT?
For just $997 or less than $2.73 a day (less than a cup of coffee)... You’ll get instant access to the entire How To Run Facebook Ads Course where you’ll learn how to bring in new leads and customers at profit every single day!

It’s the exact step-by-step blueprint Nick has used to help more than $150+ different businesses succeed with Facebook ads while profitably spending $100M+ on ads alone.

Just ONE AD you create using this material could pay for this course 100x over.

And unlike that cup of coffee that’s gone in a few minutes, this is business building knowledge that lasts a lifetime!

Plus you get all the exclusive bonuses and a 365-day money back guarantee.

HOW LONG WILL IT TAKE TO DO THE COURSE?
This beast of a course contains nearly 6 hours of proven Facebook ads content. But you can go at your own pace and go through everything as fast or as slow as you choose!

HOW SOON CAN I START ONCE I HAVE ACCESS TO THE COURSE?
As soon as you purchase today, you will get complete access to the lessons and modules of the course + bonuses! Your email credentials into the course will be sent into your inbox.

WHAT IF I GET BUSY AND FALL BEHIND?
No problem at all. You can go as fast or as slow as you choose. The main key is to apply what you’re learning.

WILL THIS OFFER BE AVAILABLE AGAIN AT THIS PRICE?
Good for only the next few days, after that price goes up to $1,997.

IS THERE A PAYMENT PLAN AVAILABLE?
Yes! You can choose to spread the investment for this program over three payments.

HOW DOES YOUR REFUND POLICY WORK?
We’re so confident you’ll love the way this program helps you run ads, with real action plans and step-by-step detail, that we offer a 365-day money-back satisfaction guarantee. We’ll promptly refund every cent if you complete the course within 365 days of purchase, complete the action items and you still don’t see any results. For full details of our refund policy, please read the section “Refund Policy – How To Run Facebook Ads 1.0” in the Terms & Conditions page.

FOUNDR MAGAZINE. LEARN FROM SOME OF THE GREATEST ENTREPRENEURS OF OUR GENERATION.

Seth Godin

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FOR BUSINESS OWNERS WANTING TO SCALE FASTER…
HOW TO FINALLY USE “ALGORITHM-PROOF”
FACEBOOK ADS THAT WORK FOR ANY BUSINESS
USING THE POPULAR “M.G.D METHOD” THAT’S
SO EFFECTIVE EVEN FACEBOOK HAS CREATED
3 CASE STUDIES ABOUT IT!




An Entrepreneur from Zurich, ZH
Recently Purchased FB Ads Course!
a day ago
AS FEATURED IN




INSIDER INSIGHTS BEHIND 100K+ SPLIT TESTS...
You’re about to discover the exact “algorithm-proof” process Nick Shackelford has used to help 150+ different businesses...even complete beginners on all kinds of budgets...and even helped Apple get new customers for its iPhone 7, iPad Pro, and Apple Watch...

All while profitably spending more than $100M just on Facebook ads in the last few years!

It’s a step-by-step process distilled from his hundreds of thousands of tests, failures, and wild successes. He’s already done all the hard work and sleepless nights so you don’t have to!

And yes, these are 100% real companies, real stories, real results. We’ll show you them in just a second...

They’re from everyday people whose businesses have “blown up” using Facebook ads. Just like the countless other businesses and entrepreneurs who have as well.

But this isn’t another letter trying to convince you about the power of Facebook ads. Maybe 10 years ago it would’ve been, but not today.

Today we both know that using Facebook ads has become “par for the course” for any business wanting more leads, sales, or any kind of accelerated growth.

FACEBOOK MONEY MATH: SPEND $1 AND MAKE $2

The reason more than 9 million businesses now advertise on the platform is in
large part because of what we call “Facebook Money Math”...

THE PREDICTABILITY OF SPENDING $1 AND MAKING $2
That’s a 2X ROAS (return on ad spend) or a 200% return on your initial investment.

Today even the most beginner advertisers can launch new campaigns that allow them to consistently spend $1 and make $2… Or spend $1 and make $3, $4, or even $5!

If right now you could invest $1 into a Facebook ad and make $2, what business owner wouldn’t do that math again and again until they simply couldn’t anymore?

Or even if you could invest $1 and get back that same $1 (so you breakeven) BUT...you also got a new customer. Who wouldn’t still do that deal? Essentially free customers?!

That’s why it might be the most profitable business building skill in our digital age.

And it’s typically the #1 investment every business that’s winning online right now is making every single month.

Which is why you see everyone from bootstrapped entrepreneurs launching businesses from their bedrooms, to Silicon Valley startups and the biggest most cash-rich brands in the world…

All advertising on Facebook.

Because all hype aside…

Actual fortunes are being made faster using Facebook ads right now than possibly any other marketing medium in history. With some hard work and the right knowledge, it can legitimately be the quickest way to making life changing profits online.

But the ugly truth many “gurus” try to hide from you?

It can also be the fastest way in history to waste money. If you’ve ever tried to run your own ads, you know it’s not always the “ATM machine” many guru’s make it out to be.


HERE’S WHY MANY PEOPLE STILL HAVEN’T “CRACKED” FACEBOOK YET...
Here at Foundr we’ve worked with thousands of different businesses. From ecommerce and digital products, to service, software, and everything in between.

AND ALMOST ALWAYS, THE ONES WHO ARE CRUSHING IT THE MOST ARE RUNNING FACEBOOK ADS.
And those who have “roller coaster” sales, or struggle to really scale as fast as they believe they can...are typically struggling with Facebook ads because of...


#1: CONFLICTING ADVICE:
One “guru” says do this. The other says do that. The last thing you want to do is play “Facebook guru roulette” when your money is on the line. Instead you need a proven “algorithm-proof” strategy that works in all niches and industries.

#2: BUILT TO FAIL:
Unfortunately many ads are built to fail from the very start. They’re missing the foundational “building blocks” which must be in a place for an ad to be profitable. If you’ve ever wondered “where do I start” when running ads...you start here.

#3: LACK OF TIME:
What works today is outdated tomorrow. With Facebook compliance and policies changing faster than any other platform, founders don’t have time to stay on top of everything. They need operational help, not more “hacks”.

#4: NO KEY METRICS:
What clickthrough or conversion rate is normal? How much money should you be spending? Without accurate metrics to use as performance baselines, you end up guessing while wasting time and money on ineffective ads.

#5: OVER-CHARGING
AGENCIES:
Spending money on an agency just to have little to no results. They overpromise and underdeliver. Instead learn to run the ads yourself using a proven process you can turn over to an in-house team member who then runs them for you.

#6: ROLLERCOASTER ADS:
Launching a new ad that starts out well but completely dies off a week later and not knowing what happened. You don’t have the experience or a “30,000 ft view” to diagnose the problem and make the right adjustments.

#7: NO PROVEN PROCESS:
Not having a clear-cut process for taking ads from “scratch to scale”. When you can quickly identify and cut losers, while scaling and optimizing winners...it doesn’t take long till you hit a home run and change your business forever.

#8: INACCURATE TESTING:
Not knowing the right way to run audience, creative, and copy split tests to boost conversion and create “control” ads. Knowing how to properly split test is the fastest way for any business to grow. No matter the industry or niche.

#9: INCONSISTENT
ENGAGEMENT
Unable to pin down why your ads aren’t getting as much engagement as they should.

#10: SKYROCKETING COST:
Watching your ad costs skyrocket but not knowing why or what to do about it.

BUT ALL TOO OFTEN PEOPLE SPEND ALL THEIR TIME TRYING TO SOLVE THE ISSUES ABOVE, WITHOUT EVER REALIZING THEY’RE SIMPLY SYMPTOMS AND NOT THE ROOT CAUSE OF THEIR STRUGGLE ON THE PLATFORM.
WHY MOST FACEBOOK ADVICE JUST DOESN’T WORK ANYMORE...
Today nearly everywhere you look there’s a new “guru” popping up pushing outdated tactics, “hacks”, or short term fixes that promise to “make it rain”.

But unfortunately as you know if you’ve ever tried to run ads...much of it is all BS.

Maybe 10 years ago you could get away with something like a boosted post, but those days are long gone. Remember this…

Most short term fixes create long term problems.
Many of today’s tactics are tomorrow's tech issues.
And that cool ninja “hack” just got your account banned.

Today more than ever before, if you want to succeed using Facebook ads, instead of using this kind of “spray and pray” approach, you need to be using...

ALGORITHM-PROOF PRINCIPLES!
“Algorithm-proof” principles that work now and into the future.

Because in today’s competitive ad landscape, in order to win (and win big) it’s about not just knowing what to do, but why you do it! That’s how you create profitable ads.


THE “MGD FRAMEWORK”:
INSIDER INSIGHTS FROM SPENDING $100M+ ON FACEBOOK ADS
Which is why we’re so confident this new "How To Run Facebook Ads 1.0" course is truly unlike anything you’ve ever seen...

Because it’s NOT about tactics, hacks, or short term “fixes”...but instead focuses entirely on proven, “algorithm-proof” principles that will work for years to come.

Instead the entire course is built around Nick’s personal “Make Good Decisions Framework”.

It’s a framework born from Nick’s years of being one of the best Facebook marketers in the world, being in the “ad trenches” day in and day out. Distilled from his hundreds of thousands of tests, failures, and wild successes. And perfected for any business, budget, or background.

It contains the “insider insights” only someone with his level of experience can speak to.

$100M SPENT ON FACEBOOK ADS. 150+ DIFFERENT BUSINESSES.
1 PROVEN FRAMEWORK.
Most importantly, inside this new in-depth program he shows you not just what to do, but why you do it! Because Nick is adamant that the “MGD Framework” and this breakthrough course not only help you grow your business with a steady flow of new leads and sales…

...but give you a behind-the-scenes look into how Facebook ads really work!

You’ll walk away with a completely fresh new way of seeing and thinking about your Facebook ads that’ll help you create profitable ads for any business for the rest of your life!

IT’S A NO BS,STEP-BY-STEP AD BLUEPRINT FOR ANY BUSINESS, BUDGET, OR BACKGROUND.
Whether you’re a complete beginner who’s never run a Facebook ad in your life, or you simply want to level up your skills (and your profits) in a big way...

This course takes you on a journey creating ads from “scratch to scale”. It covers everything you need to launch ads that convert. From creative & copy, to media buying & margin, it’s all here!

It’s NOT one of these courses filled with outdated content and untested theories cleverly disguised as proven methods… Compiled from some “overnight guru” who got lucky with a few winning ads for his one business, in one niche, just one time.

It’s a program with an instructor who’s both an actual founder of multiple companies and recognized throughout the world as one of the best Facebook marketers there is. Who has a track record and client list unlike anything we’ve ever seen in this space.

"How To Run Facebook Ads 1.0" was designed to produce real results no matter who you are.

It’s NOT about wasting time asking you to be the “guru guinea pig” to test unproven theories. Or have you spend all your valuable time learning about and running ads instead of all the other critical things you could be doing as a business owner.

It’s NOT about over complicating everything and creating a 67-step funnel requiring you to be a “ads wizard” to make it work or needing an entire tech team to support you.

It’s NOT about requiring you to have some big budget that allows you to succeed solely because you can throw more money at ads than your competition can.

Instead it’s about using a simple step-by-step process to create Facebook ads and campaigns from “scratch to scale” faster and easier than ever before.

HOW TO RUN FACEBOOK ADS 1.0
THE ULTIMATE “BEGINNERS GUIDE” FOR ANY BUSINESS, BUDGET, OR BACKGROUND
EASY-TO-FOLLOW BLUEPRINT:
You don’t need to be a “tech person” or have any experience with ads. This beginner course guides you through everything you need to know and do to create winning ads from scratch. It’s a simple yet wildly effective process.

150+ DIFFERENT BUSINESSES:
This course is for all niches, products, and industries. It’s not just for ecommerce or one specific kind of business. It’s worked for 150+ different brands from teeth whitening and glasses, to banking and high-ticket services.

BIG RESULTS - SMALL BUDGETS:
You’ll learn how to create a predictable, consistent, and reliable flow of new leads and sales no matter the size of your budget.

HANDS-OFF SCALING:
This course is designed as a complete ads playbook, allowing you to “hand it off” to a team member who can then run your ads for you. You save time by not doing it yourself, but can also jump in and troubleshoot using the playbook at any time.

SIMPLE, ACTIONABLE, & PROVEN STRATEGIES FOR ADS THAT CONVERT
GENERATE A CONSISTENT REVENUE STREAM WITH A HIGH-CONVERTING FACEBOOK FUNNEL.
SIMPLIFY THE ENTIRE FACEBOOK AD PROCESS WITH A STEP-BY-STEP BLUEPRINT.
CONFIDENTLY TROUBLESHOOT AD ISSUES WHICH ARISE USING PROVEN ADVICE.
SCALE FASTER AND EASIER BY FINALLY USING FACEBOOK ADS EFFECTIVELY.
AND ULTIMATELY BEGIN TO QUICKLY PASS UP YOUR COMPETITION!
JUST SOME OF WHAT’S INSIDE...
How “one good ad” can change everything for a business almost overnight...

How beginners with brand new business and tiny budgets can use “easy ads” to bring in loyal customers every single day…even if they’ve tried and failed before!

How to structure ad creative (copy, images, video, etc) that consistently converts!

Nick’s proven step-by-step “Easy Ads Formula” that’s worked for 150+ different businesses and helped him turn unknown products -- like the fidget spinner & Snow teeth whitening -- into viral sensations.

How to use the little-known “insider” strategies of media buying for finding your perfect audience even if they’re hard to find on Facebook! Learned from spending $100M+ on Facebook ads.

How to run profitable ads for each part of your “Facebook Funnel”...prospecting, re-engagement, and remarketing...without over complicating it.

The often overlooked “must-have” building blocks of every successful ad. Inside is everything you must know before ever opening Business Manager and risk wasting a single penny…

ABOUT THE INSTRUCTOR
NICK
SHACKELFORD
MEET NICK SHACKELFORD, FOUNDER OF STRUCTURED SOCIAL AND ONE OF THE WORLD’S LEADING AUTHORITIES ON FACEBOOK ADVERTISING. TO DATE, NICK HAS SPENT MORE THAN $100M ON FACEBOOK ADS ALONE!
His agency currently manages $10,000,000 a month in ad spend for 150+ different brands across all niches and industries.

From Apple and Snow Teeth Whitening, to Vessi Footwear and Step Banking, Nick has been trusted by businesses to help them grow in ways they didn’t know were even possible.

Using the exact ad strategy you’ll learn inside this course...

He helped PupSocks launch as a new business and do $13,000,000 in just 32 days...

And helped Diff Eyewear launch as a new business and do $255,000 in less than 24 hours!

Back in 2015 Shackelford was just ending his career as a professional soccer player for the LA Galaxy II. He was in debt and needed money. While coaching high school soccer he soon realized “trading time for money” wasn’t going to help him fulfill his goals.

So like any self-made entrepreneur, he decided to invest in himself and develop a skill set that could alter his financial future forever.

After working on Apple’s team to help them get new customers for its iPhone 7, iPad Pro, and Apple Watch...

Shackelford started his own fidget spinner business called Fidgetly which went viral throughout the world. Yes, he’s widely known as the person who helped popularize the fidget spinner!

After the close of Fidgetly, Shackelford launched Structured Social to start helping other brands scale online by using Facebook ads the right way.

Today he sits atop a short list of the best Facebook marketers on the planet.

When it comes to running Facebook ads for all kinds of different businesses and budgets, there’s simply no one better to learn from.


NICK SHACKELFORD,
FOUNDER OF STRUCTURED SOCIAL
CLIENTS INCLUDE










WHAT’S WAITING FOR YOU
INSIDE

MODULE 1:
MASTERING THE FACEBOOK AD FOUNDATIONS
In this module you’ll discover the “must know” Facebook ad foundations. If you’ve never ran ads before and wondered “where do I start”...this is it. You’ll learn everything you need to do to give your ads the absolute best chance of winning from day one.


MODULE 1: MASTERING THE FACEBOOK AD FOUNDATIONS
Lesson 1: Welcome To "How To Run Facebook Ads 1.0"
Lesson 2: The 15 BS Facebook Myths That Are Costing You Money
Lesson 3: The 25 Essential Key Terms You Need to Know
Lesson 4: Setting Your Margin To Get Started
Lesson 5: How To Set & Hit Targets (ROAS)
Lesson 6: Setting Up Your Business Manager Account
Lesson 7: Setting Up Your Pixel On Your Site Or Store
Lesson 8: Creating An Easy-To-Use Dashboard
Lesson 9: Breaking down The Facebook Funnel
MODULE 2:
TOP OF FUNNEL PROSPECTING - FINDING YOUR
TARGET MARKET EVERYTIME
This module you’ll take a deep dive into the art of finding your target market...even if they’re hard to find or “not on Facebook”. Since 60% of your ad budget is typically spent here at the top of the funnel, you’ll master not only driving traffic, but driving the right kind of traffic!


MODULE 2: TOP OF FUNNEL PROSPECTING - FINDING YOUR TARGET MARKET EVERYTIME
Lesson 1: Prospecting Overview
Lesson 2: How To Easily Plan Your Media (Template Included)
Lesson 3: Naming Conventions & Navigating Your Dashboard
Lesson 4: Campaign Structures (Prospecting)
Lesson 5: Audiences (Prospecting)
Lesson 6: Proven Tests You Can Run (Prospecting)
Lesson 7: Creative Examples (Prospecting)
Lesson 8: Demo: Prospecting, Campaign Setup, & Launch
MODULE 3:
MIDDLE OF FUNNEL - RE-ENGAGEMENT TO DRIVE
MASSIVE TRAFFIC
In this module you’ll learn how to re-engage prospective customers who got targeted from your top of funnel efforts. Middle of funnel ads can be one of the biggest generators of sales in your funnel, so you’ll learn what page to drive them to, what copy to use, and everything in between!


MODULE 3: MIDDLE OF FUNNEL - RE-ENGAGEMENT TO DRIVE MASSIVE TRAFFIC
Lesson 1: Re-Engagement Overview
Lesson 2: Campaign Structures (Re-Engagement)
Lesson 3: Audiences (Re-Engagement)
Lesson 4: Pages To Drive Traffic To (Re-Engagement)
Lesson 5: Copy Differences at Re-Engagement
Lesson 6: Creative Examples (Re-Engagement)
Lesson 7: Tying It All Together (Re-Engagement)
MODULE 4:
BOTTOM OF FUNNEL - REMARKETING FOR SCALING & SALES
This module reveals how to remarket to prospects when they’ve taken an action off of the Facebook platform. Maybe they visited your website or some other page, now you’ll learn how to “follow them” with engaging ads that drive conversions and bring in sales.


MODULE 4: BOTTOM OF FUNNEL - REMARKETING FOR SCALING & SALES
Lesson 1: Remarketing Overview
Lesson 2: Campaign Structures (Remarketing)
Lesson 3: Remarketing Audiences & Adsets - Explanation
Lesson 4: Remarketing Audiences & Adsets - Execution
Lesson 5: Pages To Drive Traffic To (Remarketing)
Lesson 6: Creative & Copy Examples (Remarketing)
Lesson 7: Tying It All Together (Remarketing)
MODULE 5:
AD CREATIVE THAT CONSISTENTLY CONVERTS
In this module you’ll discover the exact “Ad Creative Framework” Nick and his team use for every single client. It’s proven to convert. From which copy to use and the right way to use images and videos, to making the user experience congruent throughout the whole process...it’s all here!


MODULE 5: AD CREATIVE THAT CONSISTENTLY CONVERTS
Lesson 1: How To Structure High-Converting Ad Creative
Lesson 2: The Most Effective Ad Copy Formulas
Lesson 3: Breaking Down Ad Creative (Image Or Video)
Lesson 4: Message Match - Between Ad & Landing Page
Lesson 5: Branding Ads vs Direct Response Ads
Lesson 6: “The Agency Replacer Toolkit”
MODULE 6:
TROUBLESHOOTING COMMON PROBLEMS
& AVOIDING COSTLY MISTAKES
By the end of this module, you’ll have the confidence and troubleshooting framework to dive in and solve any problem that arises. You’ll be equipped with a proven framework on how to think through an ad issue whenever something happens. This allows you to always keep moving!


MODULE 6: TROUBLESHOOTING COMMON PROBLEMS & AVOIDING COSTLY MISTAKES
Lesson 1: How to Troubleshoot Properly
Lesson 2: The 6 Most Common Roadblocks & How To Fix Them
Lesson 3: Different Dashboards to Look At When Troubleshooting
Lesson 4: Using The “Make Good Decisions Formula”
Lesson 5: The 7 Deadly Sins of Disapproved Ads
Lesson 6: What If It's Not The Ad's Fault?
Lesson 7: How To Run Ads Towards Major Events
Lesson 8: The Roadmap: Who To Listen To?
Lesson 9: Bringing It All Together

NICK'S WORK AS FEATURED
ON FACEBOOK BUSINESS





Nick helped Snow Teeth Whitening to increase sales by 2.4X while getting 1.7X ROAS. (Reference: Facebook for Business)





Nick helped DIFF Eyewear generate close to 16,000 sales while getting 2.6X ROAS. (Reference: Facebook for Business)





Nick helped PupSocks generate close to 80,000 sales while getting 3.7X ROAS. (Reference: Facebook for Business)
NICK'S PROVEN TRACK RECORD

Spent $2M in one campaign and generated $5.6M in return.


Spent $280K and generated $1.6M in return, with an average ROAS of 5.86X.


In the last 2 years, Nick has spent over $87M and generated close to $239M in return. (*Facebook doesn’t allow ad spend data to be pulled further back than 2018. Which is why the discrepancy between $87M shown here, and the $100M used throughout.)

ONE GOOD AD IS WORTH
100X THIS ENTIRE COURSE
If you’ve ever hired an agency to run your ads then you know they're not cheap. Especially not if you want the very best like Nick and his team at Structured Social to run them for you.

But you know what’s even more costly than that help? The cost of wasted time and opportunity when someone runs your ads but can’t deliver the results they promised.

That’s why instead of spending a fortune to hire someone or risk wasting your time on someone that doesn’t work…

Our suggestion for most founders is to first learn how to run your Facebook ads yourself!

Is the goal for you to run your own ads 100% of the time? For most of you it’s likely not.

Instead the goal is to put profits before payroll. To trade your time (running the ads) for money, until it makes sense financially not to. Then you can trade your money for someone else's time.

But the ability to run your own ads is like having the ultimate business building insurance.

And once your ads are winning and you’re bringing in consistent new revenue, you can even just use this course as a “playbook” to train one of your team members and have them run the ads for you.

So instead of paying $10,000 to have some “guru” coach you...

$5,000 a month for someone else to run your ads…

Or even $2,500 to attend an event that contains just a fraction of what’s in this course...

For just $997 or less than $2.73 a day (less than a cup of coffee)...

You’ll get instant access to the entire How To Run Facebook Ads Course where you’ll learn how to bring in new leads and customers at profit every single day!

It’s the exact step-by-step blueprint Nick has used to help more than $150+ different businesses succeed with Facebook ads while profitably spending $100M+ on ads alone.


JUST ONE AD YOU CREATE USING THIS MATERIAL COULD PAY FOR THIS COURSE 100X OVER.
And unlike that cup of coffee that’s gone in a few minutes, this is business building knowledge that lasts a lifetime!

Plus you get all the exclusive bonuses and a 365-day money back guarantee.

So instead of you spending thousands to get consulting with Nick - who isn’t cheap - to sit down and teach you everything inside this nearly 6 HOUR monster of a course...

We bought Nick's time for you! Plus we brought in our entire video team so the program was professionally produced and easy to follow along.

Plus How To Run Ads 1.0 qualifies as a tax-deductible expense under the continuous education category, so you can write it off come tax time.


THE COST OF INACTION
Where will you be 30, 60, or 90 days from now?

By following the simple blueprint laid out for you inside How To Run Ads 1.0, in just a few weeks you could have winning ads bringing in new leads and sales for you every single day.

Ads that work 24/7/365, whether you’re in the office or in the ocean.

Will it take some hard work and dedicated focus? Of course it will. Run from anyone who tells you otherwise. And it would most likely take longer on your own without Nick's help.

But aren’t a few weeks or months of work worth the ability to essentially generate new customers on demand? Isn’t a little focus worth creating a successful business? One that provides the passion, financial security, and peace of mind that many people only wish of.

That’s what’s waiting for you. That’s what’s on the other side of this program.

And instead of wasting time, money, and energy trying to figure out the most effective way to do this all on your own with no guarantee of success...

You could simply invest in the How To Run Ads 1.0, and for barely $2.73 a day, get access to the exact process that’s helped turn new businesses into multi-million dollar brands.

Plus like we mentioned, How To Run Ads 1.0 qualifies as a tax-deductible expense under the continuous education category, so you can write it off come tax time.

BY JOINING TODAY
YOU’LL ALSO RECEIVE INSTANT ACCESS TO THESE
6 AWESOME BONUSES WORTH $3,985

01.
FOUNDR’S PRIVATE FACEBOOK
ADS COMMUNITY
Too often many entrepreneurs fail with Facebook ads simply because they try to be a “lone wolf”. But why go at it alone when you don’t have to? Why make mistakes when someone has already made them for you?

Inside this private community you can ask questions, see what others are doing, and even network with other business owners. Not only will you have a group of peers (and the Foundr team!) to support you along this journey, but you’ll be able to “pick the brains” of other smart entrepreneurs who are in the trenches running Facebook ads as well.

This mastermind alone could be worth the entire investment of the course.

$1,000
FREE

02.
HOW TO RUN FACEBOOK ADS
2-FOR-1 LICENSE
Since we know how important it is to have business partners or team members on the same page when running Facebook ads, we’d like to invite your business partner or team member to join you for free (in the training and in the private community too).

You two can split the investment but each still have access to everything!

$997
FREE

03.
NICK’S “SWIPE & DEPLOY”
FACEBOOK ADS FILE
Often people get stuck wondering what their ad should look like, what kind of copy should they use, and what sort of image or video might work best. Now that’ll never happen to you!

Inside Nick’s “Swipe & Deploy” File are countless ad examples used by some of the most successful brands online. You can get inspired by ads that have generated millions in revenue.

There are ads for each part of the funnel (top, middle, bottom) and ads in all kinds of different niches. Ecommerce, SaaS, service, digital products...they’re all in here! There are even some of Foundr’s best performing ads included as well!

$497
FREE

04.
THE AGENCY REPLACER
TOOLKIT
If you’ve ever hired an agency that didn’t produce the results they promised or were just a pain to work with...you know it can not only be super frustrating, but a total waste of money!

In this bonus you'll get Nick’s “Agency Replacer Toolkit” which is filled with the tools he uses to create profitable ads.

You can hire an agency if you want, but with this you’ll never have to worry about it again!

$497
FREE

05.
TRIED & TRUE SPREADSHEET CALCULATORS
The most important part of running ads is making sure they’re profitable and you’re not wasting money you don’t need to.

That’s why inside this bonus you’re going to get the exact “Tried & True Spreadsheet Calculators” Nick uses to manage his ad spend across 100+ different brands with $10M in ad spend every month!

The “Media Planning Template” calculator tells you how much you can spend. The “ROAS Target Analyzer” tells you the magic number you need in order to scale profitably. And the “Correlations Template” helps you (in Nick’s words) not to light your money on fire.

Many people run ads then hope and pray they work...Now with these calculators you’ll be able to track and predict ad success down to the penny.

$497
FREE

06.
HOW TO FIND FREE MONEY
Many people don’t know how to track and properly attribute a specific sale to a specific ad.

That’s why this last bonus is all about “finding free money” in the ads you run by using delayed attribution. It will help you set up your ad decisions in a way that helps you maximize every single dollar of return possible.

This is one of the biggest keys for anyone wanting to scale their ads and sales to the next level, because “you’ve gotta spend money to make money.” And the difference between a good media buyer and a great media buyer is knowing when and how much you can keep spending.

$497
FREE

365-DAY MONEY BACK
GUARANTEE
Our 365-Day Guarantee gives you a full year to try out the course, risk-free. We are so confident that you will get results that we give you an entire calendar year to complete the course and implement the teachings. And if you’re not PUMPED with your results within a year despite doing the work, we’ll give you a full refund. For full details of our policy, please read the section “Refund Policy – How to run Facebook Ads 1.0” in the Terms & Conditions page.



Based on 200+ reviews


“I'm SO impressed”

Im SO impressed with Foundr. I am in awe of the quality of the content, the fact that it is not just theoretical, its backed with real life proof , is practical and actionable. Thank you Nathan Chan

Bernadette Janson


“Owner of 8 figure business and wouldn't go to war without Foundr”

Long term subscriber to Foundr have engaged in a number of their courses and naturally a reader of their online content and magazine. My organisations have grown exponentially over the past 3 years and it is no coincidence during this period my team have eaten everything up that Foundr has to offer. Start and Scale course and Sabri's course are the two standouts for me. Cant recommend enough, Foundr is a must have if you really want to hustle in biz.

Rory Boyle


“The courses are some of the best on the web”

Hugely impressed by all of the brilliant content that Foundr continues to creates and share. The courses are some of the best on the web and the magazine itself is so brilliantly put together. Top quality content and teachings all round.

Sue Hay
WHAT YOU’LL GET WHEN YOU TRY
"HOW TO RUN FACEBOOK ADS 1.0" TODAY
6 EASY-TO-FOLLOW TRAINING MODULES
46 IN-DEPTH VIDEO LESSONS
NEARLY 6 HOURS OF PROVEN FACEBOOK AD CONTENT
PROFESSIONALLY PRODUCED WORKBOOK
6 EXCLUSIVE BONUSES WORTH $3,985
LIMITED-TIME DISCOUNT OF $1,000 WHEN YOU SIGN UP TODAY
365-DAY MONEY BACK GUARANTEE
FOUNDR 24/7 CUSTOMER SUPPORT
CLICK
"SIGN UP NOW"
TO GET FULL DIGITAL ACCESS
SPECIAL DISCOUNTED PRICE
+ EXCLUSIVE SPECIAL OFFER BONUSES
SAVE
$1,000
1 SINGLE PAYMENT
US$997
US$1,997

CLICK
"SIGN UP NOW"
TO GET FULL DIGITAL ACCESS
SPECIAL DISCOUNTED PRICE
+ EXCLUSIVE SPECIAL OFFER BONUSES
3-MONTHLY PAYMENT PLAN
3xUS$397
TOTAL: US$1,191


ABOUT US

Foundr is a global media and education company that connects millions of people every month with some of the most successful living entrepreneurs of our generation. Entrepreneurs such as Richard Branson, Arianna Huffington, Mark Cuban, Tim Ferriss and many more. Foundr breaks down their strategies and experiences into actionable, battle-tested content through magazines, podcasts, videos, blogs, and online courses — so that you too can start, build, and grow a successful business.

We only work with practitioners who have built one or more successful businesses. Our mission is to democratize entrepreneurial education and bring it to the masses to help entrepreneurs build and grow successful businesses and to create the future generation of entrepreneurs that drive humanity forward.

COUNTRIES AROUND
THE WORLD

MAGAZINES

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FAQs
I’VE TRIED A LOT OF FACEBOOK TACTICS. WHAT MAKES YOURS BETTER / DIFFERENT?
Too often Facebook courses are taught by overnight “gurus” who’ve had success running ads for one business, in one industry, one time. They teach outdated tactics and short term “fixes” which might work today but don’t tomorrow when a new Facebook policy change hits.

“How To Run Facebook Ads 1.0” is taught by a serial entrepreneur and someone who’s recognized as one of the best Facebook marketers in the world.

Nick Shackelford’s algorithm-proof process has already worked for over 150 different businesses and helped him to profitably spend more than $100M on Facebook ads in the last few years alone!

HOW DO I KNOW IF THIS WILL WORK FOR MY AUDIENCE PRODUCT AND INDUSTRY?
The step-by-step blueprint inside this course was born from hundreds of thousands of split tests Nick has run in all kinds of different industries and niches. It’s been proven to work for everything from ecommerce and high-ticket services, to software and digital products.

If for some reason you follow the steps laid out inside and it doesn’t help you run more profitable ads, you’re always protected by Foundr’s 365-day money back guarantee.

IS THIS COURSE FOR ECOMMERCE ONLY?
No. While Nick has an unbelievable track record of success with ecommerce ads, this course is for all kinds of businesses, products, and offerings.

We actually chose Nick because of his ecommerce background. Ecommerce typically deals with razor thin margins and if you can create successful ads there, you can create successful ads in any other industry!

I’M IN B2B, WILL THIS WORK TOO?
Yes! Nick uses this same process to bring in new clients for his agency. All “B2B” is really just “human to human” and there’s no better place to find your target audience than Facebook.

While the point of purchase or length of sale might be different in B2B, the process of finding new leads and sales using engaging Facebook ads is the same.

DO I NEED A TEAM TO MAKE IT WORK?
No you don’t. If you have a team, we’d suggest having someone use this course as a “playbook” for your ads so you can spend your time doing something else.

But for those who don’t have a team, this ad creation process can be done completely by yourself without any problems at all. It even contains Nick’s “Agency Replacer Toolkit” which shows you all the easy-to-use tools you can use to make ads the same way Nick's team would.

WHAT IF I’M JUST STARTING OUT AND HAVE NO IDEA HOW FACEBOOK ADS WORK?
“How To Run Facebook Ads 1.0” was created for those just starting out!

It’s perfect for total beginners or even “intermediate” advertisers who have run ads but know they still have much to learn and gain from improving their campaigns.

DO I NEED A LOT OF INVESTMENTS TO GET STARTED?
Right now as a special offer you’ll save $1,000 off the normal price! Plus you’ll even be able to use payment plans so you don’t need everything upfront.

When it comes to running your ads, this “algorithm-proof” process works for any size of budget. You can spend a little or a lot, it’s all up to the needs of your business. Most importantly, the course will help you identify exactly how much you can (or should) be spending in order to still generate a consistent and strong profit.

FACEBOOK’S ALGORITHM CHANGES EVERY DAY, HOW DO I KNOW IF WHAT I LEARNED TODAY IS STILL APPLICABLE TOMORROW?
After spending $100M+ on Facebook ads and running hundreds of thousands of split tests, Nick has created his own “algorithm-proof” process for creating winning ads and campaigns.

It’s not designed around tactics or short-term “fixes”, but instead around evergreen principles that will work regardless of policy chances of algorithm updates. So you can be confident that what you’ll learn inside this course will not only work today, but in the years to come.

WHAT IF I’M NOT VERY TECHNICAL?
You don’t need to be. Running winning Facebook ads is really more about knowing the psychology and math behind your campaigns.

And with the step-by-step instructions and the spreadsheet calculators given to you inside this course, there’s nothing “technical” you’ll need other than to follow the proven formula.

WILL THERE BE PLENTY OF EXAMPLES TO ILLUSTRATE THE POINTS?
Yes! In the 46 different training videos there are entire walkthroughs, cheat sheets, and step-by-step examples to ensure you don’t miss a thing. Nick shows you countless onscreen examples for every single point he teaches. You’ll even see him build out entire campaigns using a brand new business!

Plus we even paid someone to make a professionally produced workbook so you can follow along and do the learning exercises lesson by lesson!

IS IT APPLICABLE TO EVERYWHERE IN THE WORLD?
Yes. This course content will work anywhere in the world where you can run Facebook ads.

WHAT IF I NEED EXTRA SUPPORT BEYOND THE COURSE?
With this program you’ll have access to “Foundr’s Private Facebook Ads Mastermind” where you can ask questions and get the support you need. Plus you can always lean on our 24/7/365 support staff for any additional questions or technical support.

WHY IS IT WORTH THE INVESTMENT?
For just $997 or less than $2.73 a day (less than a cup of coffee)... You’ll get instant access to the entire How To Run Facebook Ads Course where you’ll learn how to bring in new leads and customers at profit every single day!

It’s the exact step-by-step blueprint Nick has used to help more than $150+ different businesses succeed with Facebook ads while profitably spending $100M+ on ads alone.

Just ONE AD you create using this material could pay for this course 100x over.

And unlike that cup of coffee that’s gone in a few minutes, this is business building knowledge that lasts a lifetime!

Plus you get all the exclusive bonuses and a 365-day money back guarantee.

HOW LONG WILL IT TAKE TO DO THE COURSE?
This beast of a course contains nearly 6 hours of proven Facebook ads content. But you can go at your own pace and go through everything as fast or as slow as you choose!

HOW SOON CAN I START ONCE I HAVE ACCESS TO THE COURSE?
As soon as you purchase today, you will get complete access to the lessons and modules of the course + bonuses! Your email credentials into the course will be sent into your inbox.

WHAT IF I GET BUSY AND FALL BEHIND?
No problem at all. You can go as fast or as slow as you choose. The main key is to apply what you’re learning.

WILL THIS OFFER BE AVAILABLE AGAIN AT THIS PRICE?
Good for only the next few days, after that price goes up to $1,997.

IS THERE A PAYMENT PLAN AVAILABLE?
Yes! You can choose to spread the investment for this program over three payments.

HOW DOES YOUR REFUND POLICY WORK?
We’re so confident you’ll love the way this program helps you run ads, with real action plans and step-by-step detail, that we offer a 365-day money-back satisfaction guarantee. We’ll promptly refund every cent if you complete the course within 365 days of purchase, complete the action items and you still don’t see any results. For full details of our refund policy, please read the section “Refund Policy – How To Run Facebook Ads 1.0” in the Terms & Conditions page.

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