GrowthMaster Training Course By Sean Ellis Founder of GrowthHackers

GrowthMaster Training Course By Sean Ellis Founder of GrowthHackers

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GrowthMaster Training Course
Uniting Your Company Behind an Effective Growth Process

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Companies such as Facebook and Uber are growing at unprecedented rates using a growth hacking process pioneered in Silicon Valley. This self-paced course equips you with the fundamentals and the processes needed to become a GrowthMaster that drives repeatable and sustainable growth.
Learn from a top thought leader on growth Sean Ellis, as he shares the approaches and best practices he used at companies like Dropbox, Eventbrite and LogMeIn.


Sean Ellis, CEO and Founder of GrowthHackers

This course is designed for:
marketing leaders
heads of growth
CXOs and directors
other experienced growth contributors
In this course, you will:
learn the steps in defining specific growth objectives
learn the process of analyzing growth levers, generating and documenting ideas, prioritizing them and reporting their results
know the qualities that every good GrowthMaster must possess
be able to structure a growth team and a weekly growth meeting
pull it all together to deliver results
As a bonus, students who enroll in this course will get a 60 days free of GrowthHackers Projects ($1698 Value)
Your Instructor

Sean Ellis
Sean Ellis
Sean Ellis is CEO and founder of, the number one online community built for growth hackers, with over a million global users. Sean coined the term “growth hacker” in 2010, after using it to ignite massive growth for Dropbox, Eventbrite, LogMeIn and Lookout – all with valuations now exceeding $1B. He regularly speaks to startups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company,, and TechCrunch.

Sean is also coauthor of Hacking Growth, which will be published by Crown Business (division of Penguin Random House) in April 2017. Preorder here:

Class Curriculum

Section 1: Course Goals & Agenda
Start Welcome to the Course + Course Goals and Agenda (4:32)
Section 2: Key Growth Fundamentals
Start Introduction to Section 2 – Key Growth Fundamentals (0:43)
Start Lecture: Growth is Cross-Functional (3:43)
Start Lecture: Finding Your North Star Metric (5:07)
Start Lecture: Testing Drives Growth (4:52)
Start Lecture: Twitter’s Acclerated Testing (1:41)
Start Lecture: Focus Testing on Specific Objectives (6:57)
Section 3: The Growth Process
Start Introduction to Section 3 – The Growth Process (0:35)
Start Lecture: What’s an Effective Growth Process (2:27)
Start Lecture: The Growth Testing Process (2:21)
Start Lecture: Analyze the Situation (1:48)
Start Lecture: Idea Generation for Objectives (4:24)
Start Lecture: Inputs That Drive Growth Ideas (3:49)
Start Lecture: Prioritize in Weekly Growth Meeting (4:07)
Start Lecture: Launch Tests (3:47)
Start Lecture: Analyze Tests and Report Progress (3:27)
Start Lecture: Easy Access to Testing History (1:55)
Start Lecture: Test Analysis Leads to New Ideas (1:29)
Start Lecture: Repeat to Achieve Objectives (1:33)
Section 4: The GrowthMaster Role
Start Introduction to Section 4 – The GrowthMaster Role (0:22)
Start Lecture: Qualities of a Good GrowthMaster (3:20)
Start Lecture: The GrowthMaster Role (3:36)
Start Lecture: GrowthMaster Daily Activities (3:20)
Section 5: The Growth Team
Start Introduction to Section 5 – The Growth Team (0:23)
Start Lecture: Cross Functional Growth Team (1:20)
Start Lecture: Who Should be on the Growth Team (2:12)
Start Lecture: Growth Team Models (2:24)
Section 6: The Growth Meeting
Start Introduction to Section 6 – The Growth Meeting (0:51)
Start Lecture: The Weekly Growth Meeting (1:32)
Start Lecture: Pre-Meeting Preparation (1:40)
Start Lecture: Characteristics of a Qualified Idea (2:23)
Start Lecture: Weekly Nominations From Team (1:36)
Start Lecture: Who Attends the Growth Meeting (2:00)
Start Lecture: Maintain Sense of Urgency (2:25)
Start Lecture: Weekly Growth Meeting Agenda (2:43)
Start Lecture: KPI Review (2:58)
Start Lecture: Objective Progress, Key Learnings (1:59)
Start Lecture: Review Planned Test Launches (2:39)
Start Lecture: Choosing Right Tests to Launch (4:14)
Start Lecture: Growth of Idea Backlog (1:53)
Start Lecture: Post Growth Meeting (1:05)
Section 7: Pulling it All Together & Conclusion
Start Introduction to Section 7 – Pulling it All Together & Conclusion (0:29)
Start Lecture: Pulling It All Together (2:27)
Start Lecture: The Good GrowthMaster… (2:05)
Start Conclusion (0:49)

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
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