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CONTENT MARKETING UNIVERSITY
TAKE THE NEXT STEP TO BECOMING A CONTENT MARKETING ROCK STAR!
ENROLL NOW
Spring Enrollment
Now Open

Content Marketing University
CMI University is your hub for all things related to content marketing education and training – your one-stop shop to help you do your job better and more effectively. You’ll receive immediate access to the full exclusive curriculum plus new “Mini-Tracks,” added annually tackling relevant and pressing topics to keep you on the cutting edge.

Why CMI U?

Robert Rose, CMI’s chief strategy officer, is bringing his Content Marketing Master Class series right to you, to work at your own pace, no matter where you are.

Who is enrolled in CMI U?

Enterprise brands and entire departments looking to hone their skills together, learning the same materials, as well as individuals wanting to advance their own practice of content marketing.

What should I expect?

An all new 2017 curriculum: 6 courses from Robert Rose & Joe Pulizzi, plus 30+ hours of ancillary content from top industry leaders – all focusing on particular topics for a deeper dive.
What’s New at Content Marketing University?

It is finally here! Content Marketing University is kicking off Spring Enrollment with a brand new Curriculum for 2017. It’s packed to the brim with the most up-to-date modules, lessons and all new resources to help provide you the roadmap to drive the most ROI out of your content marketing efforts. Take a sneak peek at Joe Pulizzi introducing the new curriculum:
Have Questions?
FAQ

AS MENTIONED IN
Enrollment for CMI University is now open

Enroll Now

Featured Instructors
VIEW THE FULL LINE-UP

Robert Rose
Author, “Experiences: The Seventh Era of Marketing” ” & Chief Content Adviser, Content Marketing Institute

Joe Pulizzi
Author, “Content Inc,” and Founder, Content Marketing Institute

Ardath Albee
Author, “Digital Relevance”

Check out our all new 2017 curriculum, with brand new courses from Robert Rose and Joe Pulizzi, modeled after our Master Class Series! Filter by Track Topic and Course Type below – and click ‘More info’ to get a detailed breakdown of each course!

Filter by track
Filter by type
Filter by track
Filter by type
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PROLOGUE – EVOLUTION OF OWNED MEDIA
Robert Rose
Robert Rose
More info 2017 Core Curriculum Required
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MODULE 1 – PURPOSE AND GOALS
Robert Rose
Robert Rose
More info 2017 Core Curriculum Required
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MODULE 2 – AUDIENCES OR BUYERS
Robert Rose
Robert Rose
More info 2017 Core Curriculum Required
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MODULE 3 – WHAT’S THE STORY
Robert Rose
Robert Rose
More info 2017 Core Curriculum Required
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MODULE 4 – MEASURE LIKE A MEDIA COMPANY
Robert Rose
Robert Rose
More info 2017 Core Curriculum Required
–
MODULE 5 – STORYMAPPING
Robert Rose
Robert Rose
More info 2017 Core Curriculum Required
Filter by track
Filter by type
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CONTENT MARKETING EVOLVED
Robert Rose
Robert Rose
More info Content Marketing Evolved Elective
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CREATING A STRATEGIC FUNCTION
Robert Rose
Robert Rose
More info Creating a Strategic Function Elective
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BUILDING THE BUSINESS CASE FOR CONTENT MARKETING
Don Stanley
Don Stanley
More info Creating a Strategic Function Elective
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PLANNING A START-UP INVESTMENT IN CONTENT MARKETING
David Germano
David Germano
More info Creating a Strategic Function Elective
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PLAN FOR THE EVOLUTION
Robert Rose
Robert Rose
More info Creating a Strategic Function Elective
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FIVE EASY PIECES
Robert Rose
Robert Rose
More info Five Easy Pieces Elective
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CREATE A BRAND STRATEGY BEFORE DEVELOPING YOUR VISUAL STRATEGY
Paul Biedermann
Paul Biedermann
More info Five Easy Pieces Elective
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AUDIENCE DEVELOPMENT
Robert Rose
Robert Rose
More info Audience Development Elective
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DEVELOPING AUDIENCE PERSONAS
Ardath Albee
Ardath Albee
More info Audience Development Elective
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MAPPING PERSONAS TO ENGAGEMENT CYCLES
Ardath Albee
Ardath Albee
More info Audience Development Elective
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HOW PERSONAS CONTRIBUTE TO SEGMENTATION STRATEGIES
Ardath Albee
Ardath Albee
More info Audience Development Elective
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HOW PERSONAS IMPROVE MARKETING AND SALES ALIGNMENT
Craig Rosenberg
Craig Rosenberg
More info Audience Development Elective
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BEST PRACTICES IN DEVELOPING AUDIENCE PERSONAS
Robert Rose
Robert Rose
More info Audience Development Elective
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ACCOUNT BASED MARKETING – AN INTRODUCTION
Jason Stewart
Jason Stewart
More info Audience Development Elective
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CONTENT WITH INTENTION
Robert Rose
Robert Rose
More info Content with Intention Elective
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STORYTELLING FOR CHANNELS
Michael Brito
Michael Brito
More info Content with Intention Elective
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TEACHING THE CHOIR TO SING: USING BRAND STORYTELLING TO ENGAGE INTERNAL AUDIENCES
Carla Johnson
Carla Johnson
More info Content with Intention Elective
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BREATHING LIFE INTO YOUR BRAND STORY
Shelly Bowen
Shelly Bowen
More info Content with Intention Elective
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UNDENIABLE GLORIOUS CONNECTIONS: HOW TO DO UGC RIGHT
Jessica Ann
Jessica Ann
More info Content with Intention Elective
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GETTING TO WHY
Robert Rose
Robert Rose
More info Getting to Why Elective
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LIVING THE FAIRYTALE: HOW TO THINK LIKE A STORYTELLER
Katherine Kotaw
Katherine Kotaw
More info Getting to Why Elective
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THREE APPROACHES FOR PRODUCING COMPELLING B2B VIDEO
Tim Washer
Tim Washer
More info Getting to Why Elective
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WHY MARKETERS NEED TO BECOME STORYTELLERS
Carla Johnson
Carla Johnson
More info Getting to Why Elective
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EVOLVING CONTENT INTO STRATEGIC THOUGHT LEADERSHIP: MOVING FROM CONTENT PRODUCERS TO STORY-DRIVEN THOUGHT LEADERS
Carla Johnson
Carla Johnson
More info Getting to Why Elective
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THE CHANNEL PLANS
Robert Rose
Robert Rose
More info The Channel Plans Elective
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INTEGRATION OF PAID, OWNED, AND EARNED MEDIA
Andrew Davis
Andrew Davis
More info The Channel Plans Elective
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BUILDING A SOCIAL MEDIA CHANNEL PLAN
Andrew Davis
Andrew Davis
More info The Channel Plans Elective
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MOMENTUM: HOW SMART BRANDS TURN REGULAR CONTENT INTO MEGA SUCCESS
Andrew Davis
Andrew Davis
More info The Channel Plans Elective
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7 PRINCIPLES OF SOCIAL CONVERSATION FOR CONTENT MARKETERS
Doug Kessler
Doug Kessler
More info The Channel Plans Elective
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BEST PRACTICES FOR INTEGRATING CUSTOMER CONVERSATION INTO YOUR CONTENT
Teresa Basich
Teresa Basich
More info The Channel Plans Elective
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INFLUENCER OUTREACH TO GROW YOUR AUTHORITY FOR ORGANIC SEARCH SUCCESS
Stephan Spencer
Stephan Spencer
More info The Channel Plans Elective
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THE CONTENT INC. MODEL
Joe Pulizzi
Joe Pulizzi
More info The Content Inc. Model Elective
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THE PROCESS OF CONTENT MARKETING
Robert Rose
Robert Rose

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HOW TO BUILD AN EDITORIAL CALENDAR
Dani Fankhauser
Dani Fankhauser

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COMMUNICATING YOUR BRAND THROUGH A NEW MESSAGE ARCHITECTURE
Margot Bloomstein
Margot Bloomstein

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HOW TO FIND, HIRE AND MANAGE CONTENT MARKETING WRITERS AND EDITORS
Brooke Howell
Brooke Howell

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CREATING AN EFFECTIVE CONTENT MIX
Melissa Breker
Melissa Breker

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KEYWORD RESEARCH
Andy Crestodina
Andy Crestodina

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KEYWORD & MARKET RESEARCH FOR CONTENT IDEAS
Arnie Kuenn
Arnie Kuenn

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WHY GOOD WRITING MATTERS ONLINE, AND HOW TO IMPROVE
Tracy Gold
Tracy Gold

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A VISUAL APPROACH TO PLANNING & SHARING YOUR CONTENT PLANS
Roger C Parker
Roger C Parker

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MAKING THE MOVE TO VIDEO
Matthew Pierce
Matthew Pierce

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HOW TO STEER A SMARTER CONTENT SHIP
Shane Snow
Shane Snow

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NEW MARKETING: THE CONVERGENCE OF CONTENT, PR, SEARCH AND SOCIAL
Lisa Gerber
Lisa Gerber

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MEASUREMENT
Robert Rose
Robert Rose
More info Measurement Elective
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STORYMAPPING 2016
Robert Rose
Robert Rose
More info Storymapping Elective
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LIFE AFTER PUBLICATION: CONTENT MONITORING FOR VITAL CONVERSATIONS, INSIGHTS, AND RESULTS
Arienne Holland
Arienne Holland
More info Measurement Elective
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DEVELOPING YOUR CONTENT MARKETING ANALYTICS
Robert Rose
Robert Rose
More info Measurement Elective
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THE ULTIMATE GUIDE TO CONTENT METRICS & ANALYTICS
Hana Abaza
Hana Abaza
More info Measurement Elective
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MAXIMIZE CONTENT MARKETING EXECUTION WITH THESE CRITICAL PERFORMANCE METRICS
Derek Edmond
Derek Edmond
More info Measurement Elective
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APPLIED ANALYTICS: INSIGHTS AND ACTIONS FROM 4 REPORTS
Andy Crestodina
Andy Crestodina
More info Measurement Elective
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PUTTING IT ALL TOGETHER
Robert Rose
Robert Rose

Immediately after you paid:

1.- You will receive an email to get your download link
2.- This is an example of the text file you will get
3.- You copy and paste this link on your browser, and now you can download all the courses as a ZIP file.

1.- You will receive an email to get your download link

2.- This is an example of the text file you will get

3.- You copy and paste this link on your browser, and now you can download all the courses as a ZIP file.

FAQ Your Most Popular Questions, Answered:

How and when will I receive the product?

Immediately after the payment, you will get a Mega.nz link to download the product (like a google drive folder). The link will be sent to your email account immediately, and you can always get the link on your account history too.

Is the course complete, or is it just a demo version?

The course is 100% completed and updated (includes ALL videos, pdfs, files, screenshots, everything); after you pay, you get a link to download the course Immediately.

What is your refund policy?

We will send you a full refund if you don’t get the complete course you ordered and we can’t solve the problem in the following 24 hours. Please get in touch with us if you want a refund. Your refund request will be processed within 24 hours

How can I trust you?

We show screenshots from the course, give you a video sample, and show you the folder where you will get access to download the course; that is proof that we have the course.
Also, you don’t need to trust us; you will be protected by PayPal buyer protection; if we don’t send you the course, you can ask Paypal to give your money back

Is my personal information secure?

Yes.
All registration information is automatically encrypted and anonymous, so it’s safe.
We don’t even use your name on our testimonials.
You can even use fake info; we don’t need your real name. We understand you want to protect your privacy.

What if my product has problems?

If your course has a problem, please send us a screenshot and tell us the problem. Then, we will solve the problem.
We will send a full refund when the problem can’t be resolved.

Can I Request courses I found somewhere?

Yes, send the information from the course you want to our chat or email at [email protected]

How can I get support from you?

We are confident provide for all of you an excellent service. If you have any problems, please contact us via Live chat. If we are not online, send us an email at [email protected]. We will solve the problem quickly as possible!

Do I need to purchase anything else once I get this course?

NO, you don’t need to get a premium subscription or download torrent software.

How long do I have access to the course?

Forever. You bought the course, and you own it for life. Access it anytime you want. You’ll also get all the course updates and new lessons for FREE forever.

Is my credit card secure?

Yes. We’ve partnered with PayPal to handle billing and provide a secure socket layer, and 256-bit encryption. So in layman’s terms: Your credit card is secure.
Card information is stored ONLY by Paypal secure server (We never have access to your payment information)

What is NOT included?

Facebook Group Access
Support from the course creators
Mastermind or calls
Windows or App Software

YOU CAN BE 100% SURE YOU WILL GET THE COURSE.
You don’t even need to trust Us. The Paypal Buyer Protection Policy will protect you.

Content Marketing University by Joe Pulizzi Robert Rose

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