Real Commerce Full Course by Matt Kelly

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Real Commerce Full Course by Matt Kelly: A Comprehensive Review

Looking to build a sustainable e-commerce brand from your bedroom without the frustration, confusion, and months of wasted time? The Real Commerce Full Course by Matt Kelly offers a no-nonsense, experience-based approach to building an online business from scratch. This review will explore what makes this course unique, who it’s for, and whether it delivers on its promises.

What Exactly Is Real Commerce Full Course?

Real Commerce is a comprehensive e-commerce course created by Matt Kelly, an entrepreneur who has built multiple multi-million-pound brands, including Midnight City (a jewelry brand) and Neon Beach (a neon sign company). The course provides a step-by-step guide on how to go from an initial idea to successfully launching an online brand.

What sets this course apart is that it’s built upon real-world experience rather than theoretical concepts. With over 12 hours of in-depth video content across 7 sections and 52 lessons, Real Commerce covers the entire journey of building an e-commerce business. The course emphasizes practical, actionable advice based on Matt’s firsthand experience scaling brands to over £25 million in revenue and serving more than 330,000 customers since 2015.

Unlike many “guru” programs that promise overnight success, Real Commerce positions itself as an anti-guru guide based on seven years of transparent experience in the trenches of e-commerce entrepreneurship. The course includes not only video lessons but also templates, documents, and resources designed to simplify the complex process of launching an online brand.

Who Is Real Commerce For?

The course is specifically designed for three primary audiences:

First-timers

Those with zero prior experience who want to learn how to start an e-commerce business from scratch. The course breaks down complex concepts into digestible pieces, making it accessible for complete beginners.

Dropshippers

Entrepreneurs currently running dropshipping operations who want to develop their business to the next stage and build a long-term brand with staying power. The course helps these individuals transition from short-term dropshipping to building sustainable businesses.

D2C Founders

Direct-to-consumer founders who want to refine and upgrade their knowledge by learning from someone who has built successful brands. These entrepreneurs can benefit from Matt’s insights to optimize their existing operations.

Real Commerce is particularly suitable for people who are serious about building legitimate, sustainable e-commerce businesses rather than “get-rich-quick” dropshipping stores that only last a few months. The course clearly states that building an e-commerce brand is challenging and takes time, but provides a structured approach to navigate this journey.

What Will You Learn Inside Real Commerce?

The course is organized into seven comprehensive modules covering every aspect of building an e-commerce brand:

Module 1: Intro & Mindset (3 video lessons)

• The entrepreneurial mindset required for success
• Setting realistic expectations for your e-commerce journey
• Understanding the challenges ahead and preparing mentally

Module 2: Product & Brand (13 video lessons)

• Finding and validating product ideas
• Building a brand identity that resonates with customers
• Product sourcing, development, and differentiation
• Creating a unique value proposition

Module 3: Logistics (9 video lessons)

• Setting up your supply chain
• Inventory management and warehousing
• Shipping and fulfillment strategies
• Managing international logistics
• Avoiding the supply chain pitfalls that sank Matt’s previous business

Module 4: Marketing (11 video lessons)

• Customer acquisition strategies
• Social media marketing and content creation
• Paid advertising optimization
• Building an audience and generating traffic
• Creating effective marketing campaigns

Module 5: Customer Service (9 video lessons)

• Setting up efficient customer service systems
• Managing customer expectations
• Handling complaints and refunds
• Creating a positive customer experience
• Building customer loyalty

Module 6: Admin & Organisation (5 video lessons)

• Financial management and accounting
• Legal considerations and business structure
• Team building and outsourcing
• Systems and processes for efficient operations
• Scaling your business operations

Module 7: Launching (2 video lessons)

• Creating an effective launch strategy
• Building momentum and driving initial sales
• Transitioning from launch to sustainable growth

Throughout each module, Matt shares real-life examples, case studies, and lessons learned from his own experiences—both successes and failures. This practical approach ensures that students understand not just the theory, but the actual implementation of concepts in a real business context.

Key Benefits of Enrolling in Real Commerce

Students who enroll in Real Commerce can expect several significant benefits:

Real-World Experience

Learn from someone who has actually built successful e-commerce brands, not just a theoretical coach. Matt’s experiences, including his significant challenges with Neon Beach, provide valuable context for the lessons.

Comprehensive Coverage

The course covers the entire process from idea to launch, leaving no stone unturned in the journey of building an e-commerce brand.

Practical Resources

Students receive templates, documents, and downloads designed to simplify the complex process of launching an e-commerce business.

Time Savings

By following Matt’s structured approach, students can avoid common pitfalls and potentially save months of trial and error.

Transparent Approach

The course takes a “no BS” approach, openly discussing both the upsides and challenges of e-commerce entrepreneurship.

Sustainable Business Focus

Unlike courses that promote short-term tactics, Real Commerce emphasizes building businesses with longevity and stability.

Ongoing Support

While details about support vary across sources, the course appears to offer access to a community of like-minded entrepreneurs.

About the Creator: Matt Kelly

Matt Kelly’s background adds significant credibility to the Real Commerce course. He began his entrepreneurial journey while attending university in Newcastle, starting with a dropshipping business selling ripped jeans. This evolved into various dropshipping operations that enabled him to drop out of university and travel while earning income online.

As a designer at heart, Matt eventually transitioned to building more substantial brands. His two most notable successes were:

1. 
   

   Midnight City: A jewelry brand that generated over £5 million in revenue. In 2020 alone, the brand achieved £1.8 million ($2.5 million) in sales.

   
   
2. 
   

   Neon Beach: A neon sign brand that Matt scaled to nearly £7 million ($9 million) in its first year in 2020. The brand grew to approximately £10 million in revenue in just 18 months.

   
   

What makes Matt’s story particularly valuable for students is that he experienced a dramatic business failure after his initial success. In early 2021, Neon Beach faced catastrophic supply chain problems when a supplier went bankrupt and failed to fulfill over £2 million in orders. This led to a cascade of issues including:

• A 25%+ refund rate
• Numerous chargebacks
• Online abuse and even death threats
• Cash flow crises as payment processors withheld funds
• Eventually selling 80% of his equity to a private equity fund to cover refunds and creditors

This experience, while painful, provided Matt with invaluable insights into e-commerce risk management, proper business structuring, and cash flow management—lessons he now shares in the Real Commerce course. After these challenges, Matt went on to launch his next venture, Space Goods, a wellness brand focused on psychedelics and psilocybin.

What Makes Real Commerce Stand Out?

Several features distinguish Real Commerce from other e-commerce courses on the market:

Genuine Experience

While many courses are created by “gurus” who may have limited practical experience, Real Commerce is built by someone who has actually created and scaled multiple successful e-commerce brands.

Balanced Perspective

The course doesn’t just highlight successes—it openly discusses failures and challenges, providing a realistic view of entrepreneurship.

Comprehensive Coverage

At 12+ hours of content across 52 lessons, the course offers detailed coverage of all aspects of building an e-commerce business.

Actionable Resources

Beyond just video content, the course includes templates and resources to help implement what’s learned.

Authenticity

Matt’s transparent approach about his own business failures adds a level of authenticity rarely seen in online courses.

Relatively Affordable

While the original price was reportedly around $1,000, the course is often available at much lower price points, making it accessible to a wider audience.

No Hyped Promises

The course openly states that e-commerce success takes time and effort, avoiding the unrealistic promises common in the industry.

Investment and Value

The pricing for Real Commerce varies across different sources. The course’s sales page suggests it should be priced at £2,999 but is made more accessible to help as many people as possible. Various resellers offer the course at significantly discounted rates.

Regardless of the exact price point, the course offers considerable value through:

• 12+ hours of video content
• Templates and resources
• Real-world knowledge based on £25 million in generated revenue
• Insights from both successful and failed ventures
• A comprehensive blueprint for building an e-commerce brand

Final Thoughts on Real Commerce

The Real Commerce Full Course by Matt Kelly represents a refreshingly honest and comprehensive approach to e-commerce education. Unlike many courses that promise overnight riches, this program takes a realistic stance on the challenges and opportunities of building an online brand.

What makes this course particularly valuable is the balance of success stories and hard lessons learned. Matt’s experience scaling multiple brands to seven figures provides valuable insights for growth, while his candid discussion of the catastrophic supply chain issues that nearly destroyed his business offers crucial warnings about potential pitfalls.

For aspiring e-commerce entrepreneurs who want to build sustainable businesses rather than temporary dropshipping operations, Real Commerce offers a structured pathway from idea to launch. The course is particularly suited to those who appreciate straightforward, no-nonsense advice grounded in real experience rather than theoretical concepts.

While building an e-commerce brand will never be easy—as the course itself acknowledges—Real Commerce provides the tools, knowledge, and framework to approach this journey with greater confidence and fewer costly mistakes. For most aspiring e-commerce entrepreneurs, especially those looking to build legitimate brands with staying power, this course represents a worthwhile investment in their business education.

Old Price: $99.90

$49.95 – Purchase Checkout Added to cart