Social Media Event 2018 by Creativelive

Social Media Event 2018 by Creativelive

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Just when you think you got this whole social media thing down, something happens to shake things up. You know, Facebook decides to change its algorithm for the gazillionth time. Instagram Stories ignites while Snapchat struggles to keep up. And YouTube? Well, now it’s pretty much the greatest thing since sliced bread.

When it comes to ever-evolving, quickly changing mediums, nothing compares to social. But that doesn’t mean we can’t tame the beast by developing tactics and strategies that are nimble enough to go with the flow and powerful enough to knock people’s virtual socks off.

CreativeLive’s Social Media Event 2018 is here to give you the tools you need to create a strategy that works in today’s dynamic social landscape, but can be refined to fit whatever’s next on the horizon.

Our instructors work at the leading edge of the social space, helping define the terms and train the biggest players. They include:

Ryan Deiss, cofounder and CEO of, the leading provider of digital marketing training and certifications to small and mid-sized businesses.
Sue Zimmerman, Social media educator specializing in Instagram marketing for small businesses, personal brands, and marketing professionals.
Sunny Lenarduzzi, works with entrepreneurs, personal brands and corporations to bring their businesses online through social media and video marketing.
Billy Gene, CEO of Billy Gene is Marketing, instructor of Clicks Into Customers and a master of Facebook strategy.
Tom Breeze, founder of Viewability, has built thousands of successful advertising campaigns on YouTube and helped clients such as Neil Patel, Brendon Burchard and Amy Porterfield.
Morgan Sutton, COO for Sue B. Zimmerman Enterprise, responsible for project management, system efficiencies, and paid advertising execution.
Inna Semenyuk, founder of InnavationLabs, editor of Snapchat Daily, and a seasoned marketer who’s worked with Facebook, Skype, eBay, Starbucks and more.
Marcus Murphy,’s director of sales and monetization, responsible for accelerating revenue growth and sales productivity
Alexandra Evjen, the "Pinterest queen," has helped countless brands such as Target, Home Depot and Anthropologie create digital content.

Build a Highly Profitable YouTube Ad Campaign
with Tom Breeze
Facebook might be king of the hill when it comes to advertising on social media, but with costs and competition rising on that popular platform, marketers are desperately looking for better, more cost-effective places to spend their ad dollars.

Enter YouTube. This video haven is quickly be...

Upping Your Pinterest Game with Paid Ads
with Alexandra Evjen
If you’re one of the many businesses that have found the Pinterest platform conducive to promoting your brand, then you’ll definitely want to consider expanding your reach on the site with paid ads and promoted pins.

Pinterest has more than 200 million monthly active users, and more than a...

Using Pinterest to Grow Your Business
with Alexandra Evjen
Pinterest might not be the biggest social platform out there, but some argue it’s the best for translating your marketing efforts into actual sales. Research shows that 87 percent of Pinners said they’ve bought a product because of the site, and 93 percent said they’ve used it to plan a future purch...

A Complete Guide to Snapchat Ad Manager
with Inna Semenyuk
Snapchat is unique. Snapchat is complex. And until recently, the only way to run ads on Snapchat was to go through one of its ads partners. But that changed with the launch of the Snapchat Ads Manager.

Now you can create imaginative, engaging, full-screen video ads all on your own. Snapchat...

Grow Your Business with Snapchat
with Inna Semenyuk
Just when you think you’ve got a handle on the big social media marketing players—Facebook, YouTube, Instagram and Twitter—along comes Snapchat. Do I really have to learn how to market on yet another social platform? you wonder. Can’t I just let this one slide and call it a day?

Our advice:...

Build a Fan Base on YouTube
with Sunny Lenarduzzi
We all know YouTube as the preeminent place for video online. But did you know that it’s also the second-most popular social site with 1.5 billion users and the second most popular search engine right after Google?

YouTube offers boundless opportunities for businesses looking to make their ...

Creating Effective Paid Ads on Facebook
with Billy Gene
Not only does Facebook have more users than any other social media site, it earns the lion’s share of online advertising dollars. So if you want to be where the paid advertising action is, it’s a good idea to focus on Facebook.

But keep in mind, advertising on Facebook can be complicated. ...

Turn Clicks into Customers on Facebook
with Billy Gene
If you’re talking about social media marketing, you’ve got to talk about Facebook. With more than 2 billion users, Facebook remains the biggest and most popular social site around.

Companies, entrepreneurs and freelancers who want to take advantage of the Facebook platform to promote their...

Create an Instagram Paid Ad Strategy
with Morgan Sutton
Without a doubt, Instagram is an ideal platform to promote your brand, engage your audience and drive sales. While you can accomplish a lot from free and organic methods, utilizing Instagram’s paid ads can expand your efforts exponentially.

Morgan Sutton, director of operations at Sue B Zi...

Hype Your Brand on Instagram
with Sue B. Zimmerman
Think Instagram is just for beach vacation selfies and shots of your quinoa-kale bowls? Think again. With more than 1 billion active monthly users, Instagram is one of the fastest-growing social marketing platforms for business. But while you might recognize the power of Instagram and its millions o...

Getting the Most from Paid Ads on LinkedIn
with Marcus Murphy
As the biggest social site for businesses and professionals, LinkedIn offers tons of opportunities for users who don’t want to spend a dime on their marketing efforts. But those looking to take their LinkedIn game to the next level should consider utilizing some of the platform’s paid solutions. ...

Reach All-Star Status on LinkedIn
with Marcus Murphy
With more than 500 million users, LinkedIn is hands down the most popular social media site for businesses and professionals. While many still see it as a place to store and showcase their online resume, LinkedIn has evolved into a powerhouse for generating leads, forming strategic partnerships and ...

Build a Social Media Plan That Actually Makes Money
with Ryan Deiss
We’re constantly being told how social media marketing is essential to reaching customers and driving sales. And there’s no shortage of advice on how to create a presence on social. What’s sorely missing is a clear guide about how to ensure your social media marketing efforts aren’t just wasting tim...

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