Sacred Money Archetypes 2022 by Denise Duffield-Thomas

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Leverage your strengths to make
 More Money
with ease.
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You don’t have to change yourself to be successful. Just work to your strengths and learn to do business on your terms. I'll show you how.
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Most people think that there’s only one way to make money…
Hustle and grind.
It’s a very easy trap to fall into as an entrepreneur, and you’re certainly not alone!
Maybe you’ve followed a successful business guru and followed their business strategy that claims to make you millions... but it didn’t work for you.
You likely feel frustrated and like a failure, “Why hasn’t it worked for me?"
Working harder isn't the answer (maybe you're already feeling the burnout.)
If you’re doing business in a way that feels forced, stuck and unnatural to you...
If you’re doing tasks that are outside of your zone of genius...
If you feel overwhelmed, frustrated, lonely, and confused in your business...
You know that something has to change… Now!
Does this sound like you?

    I’m overwhelmed and struggling to grow my business without burning out. Something just isn’t clicking.
    I’m sick of following business advice, and fighting against my gut instincts and beliefs. I feel like I’m losing my integrity.
    I’ve tried to copy other successful people’s business models and it hasn’t worked.
    I’m not sure if my business model and marketing fit with who I really am.
    I’ve tried several courses and coaches but my income is stuck and business feels like a joyless chore.
    I feel like I have to change my personality to be successful in business.
    I want a way to grow with more flow and ease and less hustle.
    I know I have sabotages and habits with money that are holding me back in business and in life.
    I wish there was a way to make money while staying in alignment with my money personality.
    I want a personalized, strength-based approach to business coaching, instead of a one-size-fits-all, cookie-cutter business model.

I’m sure you’re not new to the online business world
– like me, you’ve probably done a million courses on marketing, sales and confidence.

And you’re constantly reading business and personal development books, listening to podcasts, and dreaming about the possibilities for your own life.
And I bet you’ve done a lot of personality tests too.
Most creative entrepreneurs I know are hungry for insights on how to grow a business. You’re ready to develop more confidence or create new habits, so you can grow into your full potential.
Working for yourself is an incredible privilege – one that gives you creative freedom, uncapped earning potential, and the chance to make a significant impact.
I know a lot is happening globally, but we still live in an incredible time.
Creative people who have a dream have the tools and technology to make it happen – without a big investment or financial backing from investors.
Imagine what our grandmothers could have created with all the tools we have available to us.
Freedom, choice, and the privilege of experimenting with creative dreams.
Woman sitting on floor with laptop
Curly haired brunette at cafe working on laptop
But here’s the big problem:
How do you know what works?
How do you know whose advice to follow?
And what do you do when you face that inevitable fear, resistance, and procrastination?
Personally, I’ve wasted thousands of dollars following business advice that just didn’t feel authentic to me.
Most business gurus teach what they know.
But ultimately, what works for them doesn’t automatically work for you.
Your working pace, creative process, or motivation might be completely different from other people’s.
And it can be especially hard to find a mentor who looks like you or understands the stage of life and business you’re at.
Most male business coaches don’t get it.
So if you’re following cookie-cutter advice, it can lead to frustration or burnout.
Not everyone is happy when you attempt to do things differently.
Your industry peers tell you not to rock the boat.
Your business besties tell you to keep your prices “affordable.”
Or your mentor shames you for your lifestyle, family, or health needs.
When the message is “Do what it takes to succeed,” what does that mean?
I see people feeling isolated, discouraged, deflated, and kept small by some of the well-meaning but dogmatic business advice floating around.
We’re all different.
We have different values, working styles, and ways we want to show up and serve.
You have to learn to trust that your path is valid.
And that you deserve success too.
You don’t have to change who you are to make  more money.
If you try to change your unique personality, you’ll:

    Keep pushing and working harder and harder to make more
    Continue to do things you don’t love or aren’t naturally good at
    Struggle to attract ideal clients
    Hire the wrong people for your team
    Overwork, underearn and struggle to grow your business.
    Have that horrible feeling that maybe something is wrong with you
    Continue to feel unmotivated by not fulfilling your potential
    Begin to think that maybe you’re not meant to be successful or wealthy.

Imagine how much money and impact you could be leaving on the table by not following a business model that suits you!
What will it cost you to keep going in business in an inauthentic way suppressing who you really are?
What would the impact be of another 12 months stuck in hustle and grind for you, your health, and your family?
Woman sitting on window sill with laptop in her lap
What if there was a magic key to unlock more flow and abundance in your business?

A way to make things feel easier and more fun while still growing your income?
 
What if you could design your business to flow perfectly for your personality.
A compass to show you which way to go and how to grow with ease.
And to make you more magnetic and irresistible to your ideal clients?
What if you could unlock the potential of your Money Archetype to:
Earn more money from your natural strengths and gifts
Specifically how you can use your Money Archetype in your marketing and business to bring more money in with less effort! (It’s totally different for everyone)
Stop your repetitive financial mistakes and overcome your money challenges
You’ll be surprised how your personality leaks money unnecessarily or sabotages easy wins. Each Archetype combination does it differently.
Design your business model, and passive income offers to play to your strengths.
Plus understand the Money Archetype of your team and how to hire the right people to bring balance and abundance to your business.
Attract more of your ideal customers
When you learn how to market directly to their money personality and how you can naturally help them with yours. This is GOLD, it's like having a secret superpower.
Build your business in alignment with your personality
So you can finally feel in flow with money and usher more grace, ease and abundance into your life.
"This course is game changing!"
"SMA is such a game changer! It's really helped me to understand my money patterns and also been great for my relationship. My husband and I are on the same wavelength now thanks to understanding our archetypes. Highly recommended! Thanks Denise for sharing this with us!”
SARAH SIENKIEWICZ
Strategy and Alignment Coach, UK
Archetype: Accumulator
"I've broken through some deep held beliefs and stories"
"I love Sacred Money Archetypes! It really gave me a base to jump from in my personal life and it allowed me to see both my grandmother and mother in new lights, breaking some of those deep held family beliefs and stories."
SHANNON NICOLE
USA
Archetype: Celebrity
I discovered the best way to create a thriving business is unique to your Money Archetype, and now I want to
share the secret with you….
You can build your business on intuition or through painful trial and error…
You try to change who you are or copy the gurus.
Or you can short-cut that journey with a more personalized path for you.
Taking your individual strengths, values, needs, and challenges into consideration.
You still have to take responsibility for your results – but you don’t have to start from scratch.
“I loved the idea of understanding my particular archetype with money."
"I love, love personality and archetype profiling because distinctions help us understand particulars that we are unable to identify before they are laid out before us. It also helps to understand why my particular boldness and courage is attractive to others, while also being difficult for them to actually do.”
Vanessa Horn
"Life Changing!"
"Loved the course! I FINALLY understand the origin of money drama...and my husband's. It's stopped me from spending spending spending...mostly money on course after course. I'm unsubscribing from all of the gurus and sticking with the few who have really helped me and Denise is at the top of my list. SMA is a life-changer!! Anyone...business owner or employee...who has an issue with money should dive in!"
C.REN WASHINGTON
Life Coach, US
Archetype: Nurturer
“I wasn't the least bit surprised that the quiz revealed I'm a Nurturer"
"...however, what I found extremely surprising was how much power I could actually cultivate if I owned that archetype. I had a perception that being a nurturer was soft, gentle… maybe a bit of a pushover. I now recognize how much it could serve me in my career - which has proven to be so true in my current roles of co-founder and COO at my company.”
 
Sara Crolick (Nurturer), US
"Finding out about my Connector money personality was such a revelation."
“I could suddenly see my old, unhealthy money patterns and access blocks I just couldn’t see before. I found myself spontaneously clearing out a huge amount of scarcity consciousness that was keeping me playing smaller than I needed to be.”
Sam Nolan-Smith (Connector), Australia
“I loved the idea of understanding my particular archetype with money."
"I love, love personality and archetype profiling because distinctions help us understand particulars that we are unable to identify before they are laid out before us. It also helps to understand why my particular boldness and courage is attractive to others, while also being difficult for them to actually do.”
Vanessa Horn
"Life Changing!"
"Loved the course! I FINALLY understand the origin of money drama...and my husband's. It's stopped me from spending spending spending...mostly money on course after course. I'm unsubscribing from all of the gurus and sticking with the few who have really helped me and Denise is at the top of my list. SMA is a life-changer!! Anyone...business owner or employee...who has an issue with money should dive in!"
C.REN WASHINGTON
Life Coach, US
Archetype: Nurturer
“I wasn't the least bit surprised that the quiz revealed I'm a Nurturer"
"...however, what I found extremely surprising was how much power I could actually cultivate if I owned that archetype. I had a perception that being a nurturer was soft, gentle… maybe a bit of a pushover. I now recognize how much it could serve me in my career - which has proven to be so true in my current roles of co-founder and COO at my company.”
 
Sara Crolick (Nurturer), US
"Finding out about my Connector money personality was such a revelation."
“I could suddenly see my old, unhealthy money patterns and access blocks I just couldn’t see before. I found myself spontaneously clearing out a huge amount of scarcity consciousness that was keeping me playing smaller than I needed to be.”
Sam Nolan-Smith (Connector), Australia
“I loved the idea of understanding my particular archetype with money."
"I love, love personality and archetype profiling because distinctions help us understand particulars that we are unable to identify before they are laid out before us. It also helps to understand why my particular boldness and courage is attractive to others, while also being difficult for them to actually do.”
Vanessa Horn
Curly haired brunette at cafe working on laptop
If only you had a map and permission to follow your own path, imagine what you could do?
What if I told you that you have a unique “money DNA” which is where those habits come from?
Even better, what if I told you that you could “crack the code” on your money DNA and start to leverage your money strengths, while compensating for your weaknesses?
A framework to design and run your business to make more money with more ease based on who you truly are.
You may have already heard about the Sacred Money Archetypes® and I’ve lived and breathed the Money Archetypes for years because it works!
I’ve built my entire multi-million-dollar business to cater to my strengths, challenges, values, and quirk – and now I want to help you do the same
So, what’s the deal with Sacred Money Archetypes®?
Your relationship with money is based on 8 different Money Archetypes – each with its own unique challenges, gifts, and opportunities to make money.
Money Archetypes are a way of understanding how you are in the world, especially around finances – how you think, feel and behave with money.
Of course, they are all about how you relate to money and wealth, but, as founder and creator of The Sacred Money Archetypes® program, and my money mentor, Kendall Summerhawk, explains,
“The way we do money, is the way we do everything.”
Woman sitting on window sill with laptop in her lap
So discovering and working with these Money Archetypes will transform all areas of your life and business.
 
You’ll be able to:

    Earn more money from your natural strengths
    Enjoy your business by focusing on your unique gifts
    Take control by overcoming repetitive money challenges
    Stop harmful money sabotages like overspending or overgiving
    Design your business model to suit your gifts and dreams
    Up-level your marketing to attract more ideal clients
    Hire the exact team you need to support your brilliance
    Create the perfect role for your personality

Sounds good huh?!
Let’s take a look at each of the eight Money Archetypes in more detail. You might instantly recognise yourself in one or two of them!
The Accumulator:
The Banker
You’re the archetype that makes things like saving, investing, and accumulating money look easy! You’re responsible and have a natural ability to create financial stability.
The Alchemist
The Idea-Generating Visionary
The literal definition of an Alchemist is someone who transforms things for the better, through a seemingly magical process. You’re an idealist and ideas machine but often have a love/hate relationship with money.
The Celebrity
The Charismatic Tastemaker
Put simply, you were born to be a STAR! You have no problem spending money to enhance your self-image or status. You’re charismatic, magnetic and confident. You attract 5-star people and experiences and always stand out in the crowd.
The Connector
The Relationship Builder
You always put people and relationships first. As a Connector you’re smart enough to know that the relationships you form can also be a “connection” to bringing in the money. You’re trusting, caring and resilient.
The Maverick
The Revolutionary Rebel
As a Maverick you’re marching to the beat of a different drum. You know how to attract money, make it, and use it to push ahead of the crowd, even when there’s risk involved. In fact, you LOVE risk! You’re creative, clever and charismatic.
The Nurturer
The Compassionate Caretaker
The Nurturer has a strong compulsion, need, and commitment to care for others. This can come at the expense of yourself and your own needs. But no doubt about it, the NURTURER cares about money and appreciates it too. You’re generous, giving and reliable.
The Romantic
The Pleasure Seeker
As a Romantic the pursuit of luxury and comfort is extremely important and quite frankly, the ONLY way to go! You’re confident, abundant and generous. You know how to use money to enjoy life and bring joy.
Money Archetype Quiz icon
The Ruler
The Empire Builder
You thrive on creating, innovating, and building something of lasting value. You LOVE empowering people and enriching their lives through your business as a Ruler. You have an unstoppable passio for making a big impact and growing your bank balance. You’re Courageous, visionary, and determined.
Even if you know your Archetype, the true power lies in the nuances beyond the one-liner.
For example – Not all Rulers build the same empire or enrich lives in the same way.
Likewise, not all Connectors connect and build relationships in the same way.
So when it comes to designing, tweaking, or following a different business path, you have to look at your top archetypes in detail.
Only with a deep understanding of this framework can you truly unlock a business of more abundance and ease.
Because your combination is as unique as a snowflake.
And that’s why generic business advice isn’t going to cut it.
Following someone else’s business won’t allow you to enhance all the gifts of your archetypes, but also, they can’t show you where your particular pitfalls are.
When you have the combination, you can unlock the safe of abundance – and that’s when you create flow.
Your Archetype profile is your compass for building your business and pursuing your dream life.
Ease. Confidence and permission to be yourself.
 
Curly haired brunette at cafe working on laptop
Curly haired brunette at cafe working on laptop
Wouldn’t it be amazing to know how to stop sabotaging yourself?
You know precisely what I’m talking about.
That annoying thing that happens when you try to launch something important.
The procrastination, the analysis paralysis, the self-doubt, the money you throw at people to help…
… the recurring problems you have with clients.
… the same old argument you get into with your partner.
… the sinking feeling when you’ve committed to something you don’t want to.
Each Archetype has its own sabotage – but when you know it’s coming, you’ll be able to avoid it.
When you take all of your Archetypes into consideration, you’ll get more traction with your marketing, building a team, setting your prices, and creating boundaries that actually work for you.
When you understand what to look out for – you’ll stop making the same mistakes and build your business to profit from your strengths.
So if you’ve ever thought, “It’s okay for them, they’re luckier, smarter, more connected than me,” know that it’s just that they’re probably working with their path of least resistance, not against it.
And when you start following your path of least resistance, you’ll see results faster than you ever have in your life!
Woman sitting on window sill with laptop in her lap
Introducing
Sacred Money Archetypes®
with Denise DT
 
This live course will help you unlock the unique power of YOUR Money Archetype to build a successful, high-income business.

Money. Ease. Confidence and permission to be yourself.

    Discover how to earn more money from your natural strengths
    The single most important step to overcoming your money challenges
    The TRUTH about building a business that aligns with your personality
    How to charge what you’re worth without conflict.

JOIN NOW
Here’s how Sacred Money Archetypes® is delivered
Sacred Money Archetypes® is both simple and completely transformative.
It’s designed to be manageable and sit alongside your busy life. It’s a six module course complete with videos and workbooks that go deep.
Seven NEW Training Modules for each archetype
Complete Training Program of over 40 videos and assignments for all 8 Sacred Money Archetypes® (it’s basically 8 courses in 1). All with PDF transcripts and audio downloads available.
NEW In-Depth Business Training
Tailored coaching based on your Archetype including: business models, marketing, hiring and passive income. You’ll make tangible changes to your business that will result in more income and freedom.
Live coaching calls
Limited Time Only!
Join the Facebook group and get weekly LIVE SMA coaching calls with me to inspire and motivate you to create a thriving business based on your Money Archetype.
Practical exercises & worksheets
Access to the Sacred Money Archetypes® Course Workbook including exercises and worksheets to implement SMA in your business.
Fun "Quick win" homework assignments
Collection of practical homework assignments and money tips to get organized, clear clutter and set boundaries with your money.
Value-Packed Bonuses
Including interviews with other entrepreneurs discussing their Archetype, roundtable discussions from members, bonus visualisations and meditations.

    Ongoing access so you can learn at your own pace and revisit the course as your business grows.
    Mobile and tablet friendly so you can learn from anywhere.
    Convenient course access via the Kajabi mobile app.

CLICK TO JOIN NOW
SACRED MONEY ARCHETYPES®
Training Modules
My SMA course is for entrepreneurs like you who want an easier, more abundant way to run their business.
Get personalized training on your Marketing, Business and Systems to help design and grow your business based on your strengths and Archetype.
 
Here’s what you’ll learn when you join
Sacred Money Archetypes®:
MODULE 1
Your Profitable Profile
Learn how to use your Archetype’s gifts and challenges to build a path to a more abundant, creative future.
You’ll get an in-depth understanding of all the specific strengths, challenges, and pitfalls, so you can plan out your roadmap to success.
You have access to the Profitable Profiles of all 8 archetypes, so you can explore your top 3 in-depth but also understand other people in your life – your family, friends, team members, and of course, your clients.
In this module you’ll learn:

    How to get the most out of this course as your Archetype so you actually take action and get results
    The Secret to fulfilling your SMAslow’s Hierarchy of Needs
    Your Helpful/Harmful Archetype behaviors and how they impact your business.
    Your unique Contract with money and the powerful beliefs you need to shift to attract more abundance.
    The TRUTH about what your Archetype needs to know about money.

…and more
The more I grow into myself, the more money I make!
Owning my Celebrity unashamedly has been so empowering for my life and business. I attract my ideal clients, I’m more magnetic. Oftentimes we’re told to just keep it down, keep it low, stay humble. Stepping into my Celebrity self, I get to shine and then I role model that for others!
Rebeca Storck Lima - Business Coach For Entrepreneurs, USA
Archetype: Celebrity
MODULE 2
How to Leverage Bankable Business Models
How to tweak, upgrade or pivot your business to better align with your Archetype.
This module outlines the pros and cons of standard business models for your Archetype and gives you examples and inspiration to try for yourself.

Discover the “perfect” business for your Archetype and how to leverage your strengths and avoid those pesky challenges that are holding you back.

The products you offer, clients you serve and even how you price can differ for will be entirely different for every Archetype. One Archetype’s idea of a good business is another’s idea of hell.

But unfortunately, you don’t know until you’ve tried it. So this course could save you a lot of time, money and pain!
In this module you’ll learn:

    How to choose or change a business model that works for your Archetype
    The 4 Core Business Models and to design your perfect mix for ease and profit.
    How I structure and run my business including products and revenue streams to fit my Archetype.
    The sneaky pitfalls that trip up your Archetype in each Business Model and the hidden money-making opportunities you might be missing.
    Dozens of product and service ideas for each Archetype.

…and more
I'm making 10x more!
I’ve recently upped my rates and I've made 10 times more than usual. More people are hiring me; I’m more in demand. I feel really happy in my business, I feel valued, and well rewarded financially.
Katie Chappell - Illustrator, UK
Archetype: Accumulator
MODULE 3
Your Ideal Client
Attract more income and ease by serving the clients that match your strengths.
You might serve everyone, but there’s no doubt that you gel better with certain personalities or enjoy working on particular problems more than others.

You’ll discover how to identify those ideal clients – the ones who are looking for you and are the most enjoyable to work with.

We outline together what you can offer each Archetype to either help them enhance their strengths or overcome their challenges.

I’ve included an already filled-in Client Matrix, with all the ways each Archetype can interact and benefit each other, plus all the potential clashes.

That can save you so much heartache.
In this module you’ll learn:

    The Secrets to finding your Perfect Client Match and the clients your definitely should NOT work with
    Discover how to recognize the Archetypes in your current clients and identify new money-making opportunities for you and them.
    The Quickest way to identify someone’s Archetype and determine whether you can or should work with them
    The hidden desires and strengths of each Archetype and how you can unlock them to help your clients win.

…and more
It's added value to my business
It creates a lot more grace when it comes to relationship building and being so much more compassionate. As an entrepreneur or as a coach, my ability to understand the different archetypes means I can speak to each person in a much clearer, loving way. It means that I can offer based on the needs of diverse learners or diverse ways of beings. It helps me get clear around what are my yes’s and my no’s. And so for me that has added even more value when it comes to myself in my business.
Sora Schilling - Energy Coach, USA
Archetype: Nurturer
MODULE 4
How to Leverage Your Marketing
The secrets to using Money Archetypes in your marketing for maximum return and minimum sleeze.
Marketing is the key to making money – and using your Archetypes makes all your effort so much more powerful and effective.

This isn’t a Marketing 101 course. Instead, we go straight to the short-cuts for your Archetype.

We touch on branding and outline how to enhance your Archetype’s natural magnetism in ways that feel authentic to you.

You’ll learn the best way to market yourself and your business – to double down on your natural gifts and find the marketing medium that suits you – not what everyone is using or pressuring you to try.

For example, a Celebrity and a Connector could both have podcasts but could experience success in totally different ways.

This information can not only supercharge your marketing efforts and can make ad spend more effective, but reduces things like no-shows on your sales calls and can reduce your refund rate too.
In this module you’ll learn:

    My Million-Dollar Marketing Formula and how to use your Archetype for maximum marketing impact
    The biggest marketing sabotages that your Archetype has to overcome and how they could be killing your marketing.
    Easy tweaks to make your offerings, emails, and sales pages more attractive to each Archetype, so you’ll know the exact words they need to hear.
    Powerful mindset-shifting affirmation so marketing feels fun and easy

…and more
It's helped me create consistency in my business
This course is amazing; it’s helped me create consistency in my business. I love this course and the empowering words. When you know who you're talking to, when you know who you want to bring into your world, having lists of all those amazing empowering words, it's like ALL the candy to sprinkle through your sales copy.
Carrie Ekins - Mind Body Integrative Mentor, UK
Archetype: Connector
MODULE 5
Creating Passive Income
The TRUTH about how your Archetype can make money with less work.
What is your true path to wealth? How you can float downstream and stop working so hard?

When you unlock a new level of passive income in your business you’ll have more energy, capacity and resources to grow.

You’ll learn tools to evaluate future projects, staff and business ideas, and the confidence to be who you truly are.
In this module you’ll learn:

    Why passive income is essential for your Archetype but why you’ll resist and sabotage your Passive Income Plan
    Which types and sources of passive income work best for each Archetype and how to get started
    Proven passive income ideas for each Archetype that you can implement and sell
    Your Passive Income Roadmap including action plan and mindset tips to start making money fast.

…and more
I now know my unique strengths and weaknesses
I completely shifted my business model and became a consultant. It’s more enriching for my clients. I think this is why SMA is so magnificent because you learn about your unique strengths and weaknesses. It's up to you to apply to your own life and business.
Lennis Perez - Wellness Engineer, USA
Archetype: Accumulator
MODULE 6
How to Hire and Lead Your Dream Team
Design and attract the support team you need to thrive.
Hiring support in your life, home and business is key to outsourcing your weaknesses and increasing your capacity.

The right support team will help you to stay in your zone of genius and leverage your strengths, without getting tripped up or distracted by work that doesn’t fit your personality.

Learn to identify the hiring gaps in your business and structure your team for productivity, harmony and profit.
In this module you’ll learn:

    The five-step process to identify who to hire and when.
    The secrets to using the Archetypes in advertising and selecting the right people for your roles.
    The mistakes and sabotages that hiring brings up for each Archetype.
    The easiest way to outsource at home to create your First-Class keyless life.
    How I really use the Archetypes to balance roles and personalities in my high-performing teams.

…and more
I don't have to be responsible for everyone!
In one of the modules you challenged us to create passive income and I have now invested in software that means people can buy from my website without even having a phone call with me. I wrote and published a book and became a best selling author and I didn’t give the book away for free. I created a deck of oracle cards and I charged and added profit. When I sit there and look back, it’s been incredible. I have realized I don’t have to be responsible for everyone, every single minute of the time.
Kate Arbuckle - Spiritual Empowerment Coach & International Bestselling Author, UK
Archetype: Nurturer
MODULE 7
Integration: Living the Archetypes for Impact and Freedom
The path to wealth and success requires ongoing growth and implementation.
With your newfound knowledge of the Money Archetypes, you’ll continue to discover new money-making opportunities on your road to more income and impact.

When you grow your business by stepping into the power of your unique Archetype combination, you’ll feel more alignment and purpose in all areas of your life.

Moving from knowledge to mastery of the Archetypes requires being able to draw on the energy and strengths of all Archetypes to thrive in every situation.
In this module you’ll learn:

    How to integrate the energy and strengths of each Archetype in your business
    How to unlock the gifts of specific Archetypes when you need them to make more money
    The mindset strategies you need to stay in alignment with your true personality.
    Visualization and manifesting strategies to connect with each of your inner Archetypes.

…and more
I've been doing $25,000 cash months!
I’m a rebel in my industry; I’ve always done things a little bit differently. I’ve always marched to the beat of my own drum. For me, SMA was like a deep permission - I've literally been this way forever. And now it's really up to me to embrace it and bring it into every part of my business.
Kierra Jones - Visibility & Sales Messaging & Mindset Coach, USA
Archetype: Maverick
Learn your way
Each module has video or audio lessons with transcripts or captions; you can speed up my voice or listen via the Kajabi app if you learn better on the move.
Some people love downloading all the handouts and checking off the homework.
Other people prefer the information outlined on the course pages and pick up the rest via osmosis.
The content is manageable in a few hours a week, accessible and practical.
Every Archetype learns differently, so we’ve designed this course like a "Choose Your Own Adventure" book – you might decide to focus just on your top Archetype and leave some of the resources for when you need it.
Or you might like to speed watch all 8 and all the bonuses too.
You have lifetime access so can revisit the course and go deep on specific topics when your business needs it.
This course is a compass to help you navigate your business journey and one that you’ll continue to come back to and fall in love with.
LIVE SMA LIMITED TIME BONUS
More Than Just Incredible Business Training
Live Group Coaching Sessions with Denise + Limited Time Facebook Group
The 6-Week SMA Live course starts 15 September including a supportive and inspiring Facebook Group and weekly group coaching calls.
Connect with Denise for ongoing support, encouragement and inspiration.
Usually, SMA is a self-paced course only – but I have really exciting news for you.
I’ve decided to create a pop-up Facebook group and offer weekly LIVE SMA workshops to launch this NEW course and inspire and motivate you to live that SMA life.
But this creates some urgency because the group is only open for a limited time, and you don’t want to miss any of those workshops.
When you join the LIVE SMA course today, you get all the modules I’ve already mentioned, plus you’ll get immediate entry into that pop-up community group and all the schedule details of the live coaching workshops with me.
We just opened the group, so the earlier you join, the more fun you’ll have with everyone else.
Please don’t miss this – I only do a Live SMA around once a year – and guess what, you get lifetime access to that too – so if you’ve joined SMA in the past – you can play along without paying extra.
And if you’re new to SMA live – you’re going to love the interaction, the buzz of meeting other people with your archetypes, and of course, get that live coaching with me on the workshops.
The earlier you join, the better, so don’t leave it to the last minute, or you’ll miss out!
Click the button below
JOIN SMA LIVE NOW
Meet Your Sacred Money Archetypes®
Course Mentors
We've put together an incredible group of experienced SMA and business mentors to support you during our six-week live call. With over 100 years of business experience plus lived experience across all Archetypes, this group will answer your questions, provide support and encourage you on your SMA journey:
Denise Duffield-Thomas
Course creator and community leader
Money mindset mentor
Self-made millionaire and best-selling author
Certified SMA coach
Archetypes: Ruler / Maverick / Romantic
Mark Duffield-Thomas
Certified SMA Coach. SMA community mentor
Online marketing and launch expert
Experienced business coach
Archetypes: Ruler / Maverick / Celebrity
Mara Kucirek
Lead community mentor in Money Bootcamp and SMA
Former marketing director and middle school English teacher
Loves cheering others on and giving them the boost they need to get closer to their goals.
Archetypes: Accumulator / Nurturer / Ruler
Rachael Ferrera
SMA community mentor
Broadway and TV actress, transformational speaker and spiritual teacher.
She is a magician at taking abstract concepts like self-love, trust, and intuition and breaking them down in a way that creates clear and practical answers to the question, “...but how do I actually do that?”
Archetypes: Connector / Alchemist / Ruler
Michele Tracy Berger
SMA community mentor
Professor, award-winning writer, a creativity coach and a pug-lover.
Michelle loves welcoming and encouraging everyone, especially those that are struggling and specializes in helping people remove blocks around perfectionism, procrastination and inner critics.
Archetypes: Nurturer / Accumulator / Maverick
Sherilyn Colby
Certified SMA Coach. SMA community mentor
Sherilyn's superpowers are helping people own their own worth, connect to truth and step into their influence. She is passionate about helping you release the blending in and thinking you are average and step into your uniqueness, mission and message.
Archetypes: Maverick / Celebrity / Nurturer
Jessica Terlick
Weekend community mentor in Money Bootcamp and SMA
Teacher, presenter, coach and mentor who has worked in education for over a decade.
Jess is known for spreading positive vibes wherever she works and to whomever she meets. She loves supporting others on their own learning journeys, especially when it means they are on the path to unlocking some serious superpowers.
Archetypes: Celebrity / Accumulator / Ruler
What is your dream life worth to you?
I want to help you realise your most ambitious goals for your life and business.
In this course you’ll learn everything you need to leverage your Money Archetype to earn more. Together we’ll tweak and up-level your business to the next level of success and create financial freedom for you and your family.
When I worked with 1:1 clients my fees were $1,000 an hour and my cost to hire me as a speaker is 5-figures.
I get requests for business coaching every week and I decline, because developing a deep understanding of your Archetype profile and building your business using the SMA framework is the absolute first step required.
I’ve lost count of the number of members who tell me that joining Sacred Money Archetypes® and learning to work with their strengths was their best ever investment in themselves.
So many more tell me they wish they had joined sooner.
Curly haired brunette at cafe working on laptop
Imagine...

    You’re doing work aligned to your gifts that you actually enjoy
    Business feels in flow, fun and abundant
    You attract more of your ideal clients with ease
    You’re making more money with less hustle and stress
    You create new sources of passive income that fit with your personality
    There’s more harmony, productivity and support in your team
    You free yourself up from ever having to work weekends again
    You finally feel that you can create the wildly success and profitable business you’ve always dreamed of - without having to change who you are

How good would that feel? What’s the value of that freedom?
Sacred Money Archetypes® will clearly lead you through the steps you need to take to create more money, ease and impact..
It’s a win-win – invest in yourself now to start leveraging your strengths and thriving in business based on who you are.
So, what’s your investment for this course?
To be honest, I know I’ve underpriced it, and that’s not marketing speak.
This could easily be a $3,000 training, and I actually charge people $8,000 to learn it on my private retreats.
I want everyone to find the ease and flow in their business so I'm keeping this affordable and accessible as a business training.
I know how much money I’ve wasted on fluffy courses that didn’t meet my needs.
How much are you leaving on the table by not profiting from your natural gifts?
It’s time for you to do business in alignment with your highest values and integrity.
Come join us in Sacred Money Archetypes® and let’s transform your ideas into success so that you can make a big, bold impact on the world.
Get Started Now
Choose the plan that’s right for you
Most Flexible
4 X MONTHLY PAYMENTS
USD$297 /mth
 
JOIN NOW
Best Value
ONE PAYMENT
USD$997
(Save $191)
JOIN NOW + SAVE
14-day No Risk, No Buyer’s Remorse Money Back Guarantee
No questions asked
It’s really important to me that you’re happy with this investment – so that’s why I have a 14-day Money Back Guarantee.
You can experience the first two weeks of SMA knowing that if you hate it or don’t see the value, you can get 100% of your money back, no questions asked.
Of course, I think you’ll love it as much as I do, but you can buy SMA today knowing I’ve taken away all the risk and am committed to supporting you to get the most out of this investment.
How has SMA helped people like me?
Read real-life reviews...
SMA has helped thousands of people all over the world to leverage their Money Archetype to grow their businesses. We've collected almost 100 testimonials so you can see how well SMA has worked for them. Then you can make your own mind up on whether it's right for you.
Click here to watch and read these incredible SMA case studies.
Free Bonuses
 
Sign up now
to get these additional free bonuses
Now, you’re probably wondering what more could there possibly be?
Of course there are more bonuses! I’m a Ruler. We always have MORE.
You might be sold already on the benefits of joining SMA, but it’s always fun to get extra bonuses.
You can keep all of this forever and revisit when you’re trying something new or going to a new level.
BONUS 1
 
SMA Meditations & Visualizations
Value: $197
First up, if you love meditations, I’ve included a whole bonus pack for you – with guided visualizations on how to change your relationship with money and how to identify the next step in any situation.
Someone just told me that the “I Am Money” visualization completely changed their life.
This free bonus will help you:

    Discover a deep connection and sense of empowerment to take control of your money destiny
    Feel in harmony with the energy of money and confident to receive more
    Create a clear vision for your brighter future with conviction to take bold action

... and more!
BONUS 2
 
Quick Win Actions Library
Value: $149
Small actions can create real change over time, so the Quick Wins can really help if you’re unsure which way to go.
This free practical assignments will help you:

    Get some quick wins on the board (sometimes in under a minute) and get the snowball rolling.
    Tighten your boundaries and money habits
    Take baby steps to upgrade your self-care and savings plans.

BONUS 3
 
Successful Archetype Interview Series
Value: $197
Featuring a selection of highly successful heart-centered entrepreneurs with real-life examples of how to use their Money Archetypes to build and grow your business.
You’ve probably seen glimpses of some of the Roundtables, but we’ll give you the full juicy interviews – you’ll love what happens when the Archetypes get together and get really honest and transparent.
Plus, I’ve included some 1:1 interviews with successful people of every Archetype.
Why you’d want this bonus

    See how SMA works in practice for successful people of every archetype, so you can envision how it could apply to you
    Hear real-life money-making opportunities from people like you
    Fast-track your success by avoiding the mistakes others have made.  

BONUS 4
 
“Office Hours” Business Q&A
Value: $497
Two 60 minute in-depth Q&A sessions with my Marketing and Launch Manager Mark to answer ALL of your in-depth and technical business questions.
Business can feel overwhelming and complicated - it honestly doesn't need to be this hard - so tap into Mark’s decade-long marketing and sales experience to get your questions answered.
Topics will include:

    Deep dive into the systems and software we use in our business
    Who is on our team and how has it evolved over time as we’ve grown. How we use the Archetypes to build a well-rounded high-performing team.
    How we plan and run our launches and evergreen strategy.
    How we grow our audience including our content and ads strategies
    Plus answers to any other business or marketing question that is holding you back from taking action.

EXCLUSIVE LIMITED TIME BONUS
 
SMA 2022 Launch Behind-The-Scenes All-Access-Pass
Value: Priceless!
When you join SMA before the deadline, I’ll give your EVERYTHING from this launch of my new SMA program.
Instead of making a simple 3-video style launch plus a sales video, I created 8 different sales pathways, with special videos, calls to action, and marketing messages for each Archetype.
Instead of creating 8 modules for the course, I had to do 64 individual videos, one for each Archetype.
I even hired an interior designer and a fashion stylist to pull together different looks for each Archetype.
I wore different perfumes and underwear. I listened to different music to get into the zone for filming.
So, your final bonus, is the complete behind-the-scenes launch playbook of my SMA launch.
Here's why you don't want to miss this bonus:

Now I don't expect you to watch or read everything. I'm not giving you this to copy word-for-word for your own launches. I'm including this extra bonus because I want to illustrate, in real terms, some of the tweaks and decisions I made to sell SMA to different archetypes.
This is literally a million-dollar bonus. But I'm not going to give this to everyone.

You'll only get this behind-the-scenes bonus if you join by the deadline - and the clock is ticking.
JOIN LIVE COURSE NOW
Sacred Money Archetypes® will help you get to the next level in your business
(whether you’re just starting out or a seasoned pro).
Moving up and breaking through your income plateau requires a keen understanding of your personal money stuff.
As you grow your old money challenges and sabotages will keep popping up. And these old patterns can really derail your success.
The good news is that working with your Money Archetype will have a powerful impact on your ability to hit your targets quicker.
Finding your path of least resistance and fast-tracking your growth starts from working in alignment with who you truly are. I can help you set up and build your business so it feels in flow, abundant and fun.
The Sacred Money Archetypes course works, here’s proof
Thousands of entrepreneurs have used this course to change their lives and really leverage their unique strengths in business. Watch their ahas on discovering their Sacred Money Archetype® below.
Denise Duffield-Thomas
17K subscribers
"It's about learning to understand your challenges and gifts." Tracy Rampling Brown | SMA Review
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Denise Duffield-Thomas
17K subscribers
“For me as a Ruler, it has totally transformed my business.” | Tara-Nicholle Kirke | SMA Review
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Denise Duffield-Thomas
17K subscribers
“I realized that if I wanted to grow my business, I had to change.” - Susan Welch | SMA Review
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Denise Duffield-Thomas
17K subscribers
“It has helped me quit judging myself while embracing the good.” - Monica Lee Rich | SMA Review
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Denise Duffield-Thomas
17K subscribers
"It's eye opening to see there's many different ways to run a business." - Lennis Perez | SMA Review
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Denise Duffield-Thomas
17K subscribers
It helped me understand how I wanted to run my business.” - Catherine Lucktaylor | SMA Review
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Denise Duffield-Thomas
17K subscribers
"Sacred Money Archetypes is the secret that I didn't know I needed.” - Camy Kennedy | SMA Review
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Denise Duffield-Thomas
17K subscribers
“It's easy and straightforward, it took so much burden off me.” - Janet Tse | SMA Review
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Denise Duffield-Thomas
17K subscribers
“It creates grace when it comes to relationship building.”- Sora Schilling | SMA Review
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Click here to watch and read more incredible SMA case studies.
Why should you invest in this course?
You probably already know what I’m going to say… like most things in business and life… this depends on your money personality!
Will Wealth Look Like For You?
With over 1,000 members (and counting) creating successful businesses around their money personality, and making a bigger difference in the world…you’ll be in great company.
Denise Duffield-Thomas
17K subscribers
“One thing that I absolutely love about SMA is how personalized it is.” - Stacey Taylor | SMA Review
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Denise Duffield-Thomas
17K subscribers
“I'm really excited with the new changes in my business.” - Shay Jordan Hrobysky | SMA Review
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Denise Duffield-Thomas
17K subscribers
“You took me seriously as a CEO making decisions in my business.” - Mattia Maurée | SMA Review
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Denise Duffield-Thomas
17K subscribers
“It's that container to create our self-care and our own safety net.” - Kate Arbuckle | SMA Review
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Denise Duffield-Thomas
17K subscribers
“SMA opens up a lot of doors and understanding of who you are.” - Kerin Monaco | SMA Review
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Denise Duffield-Thomas
17K subscribers
“It's really taught me to slow down and to listen more.” - Aprille Reed | SMA Review
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Will Sacred Money Archetypes® Work In Your Industry?
Sacred Money Archetypes® is not industry-specific. It’s about understanding your strengths, and following a business model tailored for your Archetype. And do so with more abundance and chill. Some of the industries that have found great success include:

    Business & Performance Coaches, Consultants, Accountants
    Marketing & Profit strategists
    Health & wellness professionals, Energy healers, Spiritual mentors
    Fine artists, Photographers & Other Creatives

    Musicians, Entertainers, Authors
    Web designers, Graphic designers, Social media & branding experts
    Yoga teachers, Life coaches & Tarot readers
    Course creators, Content Creators, Influencers

How has SMA helped people like me?
Read real-life reviews...
SMA has helped thousands of people all over the world to leverage their Money Archetype to grow their businesses. We've collected almost 100 testimonials so you can see how well SMA has worked for them. Then you can make your own mind up on whether it's right for you.
Click here to watch and read these incredible SMA case studies.
Denise Duffield-Thomas
What gives me the right to teach you about this Money Archetypes stuff?

    A multi-millionaire by 35
    Author of 4 bestselling money mindset books
    Runs a highly successful business alongside her husband
    Certified Sacred Money Archetypes® Coach
    ‘One of the foremost financial advisors for women’ ~ Entrepreneur

As a Ruler, Maverick, and Romantic, I help you to normalize wealth and to identify and then release all the sabotages holding you back.
I’m really good at what I do, and I’ve helped thousands of people completely change their relationship with money.
I’m here to help and serve (my Ruler won’t stop until we’re done!). Money isn’t the only thing in the world, but together we can use money as a tool for GOOD.
What you get when you Join Today!
Sacred Money Archetypes® is both simple and completely transformative.
It’s designed to be manageable and sit alongside your busy life. It’s a six module course complete with videos and workbooks that go deep.
Seven NEW Training Modules for each archetype
Complete Training Program of over 40 videos and assignments for all 8 Sacred Money Archetypes® (it’s basically 8 courses in 1). All with PDF transcripts and audio downloads available.
NEW In-Depth Business Training
Tailored coaching based on your Archetype including: business models, marketing, hiring and passive income. You’ll make tangible changes to your business that will result in more income and freedom.
Live coaching calls
Limited Time Only!
Join the Facebook group and get weekly LIVE SMA coaching calls with me to inspire and motivate you to create a thriving business based on your Money Archetype.
Practical exercises & worksheets
Access to the Sacred Money Archetypes® Course Workbook including exercises and worksheets to implement SMA in your business.
Fun "Quick win" homework assignments
Practical homework assignments and money tips to get organised, clear clutter and set boundaries with your money.
Value-Packed Bonuses
Including interviews with other entrepreneurs discussing their Archetype, roundtable discussions from members, bonus visualisations and meditations.

    Ongoing access so you can learn at your own pace and revisit the course as your business grows.
    Mobile and tablet friendly so you can learn from anywhere.
    Convenient course access via the Kajabi mobile app.

YES! I'M READY. LET'S GET STARTED
Get Started Now
Choose the plan that’s right for you
Most Flexible
4 X MONTHLY PAYMENTS
USD$297 /mth
 
JOIN NOW
Best Value
ONE PAYMENT
USD$997
(Save $191)
JOIN NOW + SAVE
Frequently Asked Questions
Whether you’re feeling scared, nervous or skeptical – that’s totally okay and totally normal. It’s totally right for you to want all of the information before committing and I’m happy to answer your questions.

If you have a specific question we haven’t addressed, then please don’t let that stop you from making a decision! Just contact us below and let’s get you sorted out immediately.
This is an opportunity to allow yourself to follow your excitement, let your heart carry you forward into a new, life-changing experience, and take NO risk at all.
All you need to do to take the next step and get started is click join.
MESSAGE ME
How has SMA helped people like me?
Read real-life reviews...
SMA has helped thousands of people all over the world to leverage their Money Archetype to grow their businesses. We've collected almost 100 testimonials so you can see how well SMA has worked for them. Then you can make your own mind up on whether it's right for you.
Click here to watch and read these incredible SMA case studies.
Get Started Now
Choose the plan that’s right for you
Most Flexible
4 X MONTHLY PAYMENTS
USD$297 /mth