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Learn How To Grow Your YouTube Channel
Grow your YouTube channel from 0 to 100,000+ subscribers and transform it into a sustainable, income-generating machine. Without quitting your day job
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ENROLMENT IS NOW CLOSED
Making Money from YouTube
4 years ago I started making YouTube videos while in my final year of medical school at Cambridge University. I started off with 0 views, 0 subscribers and $0 in revenue. I knew absolutely nothing about filming, editing or publishing videos, but I somehow managed to figure out the basics.
18 months later, my YouTube channel reached 100,000 subscribers and was making as much money as my full-time job working as a doctor in the UK.
Now in February 2022, my channel has over 2.7 million subscribers and makes over £100,000 ($130k) each month, with 5-10 hours of effort on my part each week. And that's just what the channel itself makes from Adsense and sponsorships - our overall business revenue if you include courses, affiliates and products is over $350,000 per month. I know — it’s bloody ridiculous.
Monthly Subscribers to Monthly Revenue
️The Secret to 100,000+ Subscribers
Over the last 4 years, I’ve learned a lot about what it takes to build an audience from scratch, provide value consistently, and monetise in a non-spammy way.
I’ve spent over $30,000 in courses and coaching programs to try and find the secret sauce that helps grow a channel and a business.
And you know what? There’s no secret. It’s just a matter of:
1. Creating content your target audience finds useful
2. Posting it on YouTube once a week
3. Repeating this for at least 2 years
That’s all it takes.
I personally guarantee that if you follow this 3-part formula, your life will change in ways you can’t imagine.
For starters, you’ll learn incredibly useful skills, you’ll generate ‘passive’ income, and you’ll make friends with amazing people from all over the world. You might even get messages from people about how your content's changed their life.
But as with all things, getting started and maintaining quality + consistency is easier said than done.
The Challenges of Being a YouTuber
It feels daunting to create videos for 2+ years. You won’t see much growth, or money, in the early stages.
You’ll have to get over the fear of judgment from friends, family and strangers on the internet.
You’ll have to work out what you’re going to talk about + why anyone would care what you’ve got to say.
You’ll need to learn about cameras, microphones, lights, video editing and post-production.
You’ll worry that you’re going to run out of ideas.
You’ll be thinking about the YouTube algorithm, while also trying not to think about the YouTube algorithm.
You’ll end up negotiating with brands and having to develop your own negotiation skills to do it.
And you’ll have to do all this (and a lot more) while juggling your job, relationships and health, and also doing your best to enjoy the journey and avoid burnout.
This is hard. It takes a lot of work.
But it’s also really fun, and if you can make it work, it’s genuinely life-changing.
The real "secret", if there's one at all, is that you need to build a SYSTEM around your content production, so that you can efficiently pump out useful content that grows your audience and revenue, without it taking up large amounts of your own time.
Instead of thinking of your YouTube channel as a personal project, you want to think about it like a machine. A machine that takes inputs in the form of ideas, refines them into valuable content that your audience loves, and efficiently monetises itself across multiple asset classes.
I’ve built such a system for my channel and business, and I can help you build yours.
The Part-Time YouTuber Academy
The Part-Time YouTuber Academy is a 6-week live online course from 14th March to 22nd April where I’ll teach and help you implement everything I know about growing your YouTube channel into a sustainable machine that churns out valuable content and generates healthy passive income. Without you having to quit your job.
During the 6 weeks, we’ll have a combination of live zoom lessons, open live Q&As, detailed individual feedback on your videos, exercises and tasks to help supercharge your YouTube journey while connecting and having fun with hundreds of other YouTubers on the same path.
The systems we’ve developed and teach on the course grew my own channel from zero to 2.7 million subscribers (with $1,500,000+ in annual revenue) while working full-time as a doctor. We’ve shared them with over 1,500 students in 4 Cohorts, resulting in fantastic results and glowing testimonials already.
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By the end of the 6-week course...
You'll have kickstarted your YouTube channel (if you haven't yet), with 6 published videos.
You'll have the next 3-6 months of content planned out, and a streamlined system to sustain this.
You'll be comfortable in front of a camera, with techniques to boost your charisma.
You'll get my recommendations for gear and studio setups for all budget levels, so you can level-up your production value while being focused on your content.
You'll know how to refine your niche, and you'll have a system that ensures you'll never run out of content ideas - The Idea Generation Machine.
You’ll have a method (the HIVEs Framework) for structuring your videos in a way that appeals to your audience and to the YouTube algorithm.
You’ll understand how to accelerate your growth by efficiently repurposing your content to multiple platforms with the Artery Method.
You’ll understand the various monetisation options available to creators, and you’ll know how to use them to generate passive income.
You’ll know the value of building a team as soon as you can, and you’ll have a roadmap for outsourcing your editing and hiring extra team members.
What You Can Expect
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Core Live Sessions with Ali
These are held twice a week on Mondays and Thursdays between 1600 - 1800 GMT. This is where I'll deliver the core course content and systems. Each live session has 60-90 minutes of teaching, followed by an open Q&A where you'll be able to directly ask me any questions you want.
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Core Live Sessions with Elizabeth
These sessions are held once a week, on Tuesdays between 1600 - 1800 GMT. Elizabeth's sessions build upon Ali's core lessons and dive into the weekly themes usually using other YouTuber case studies. Each session will be 60 - 90 minutes of teaching followed by an open Q&A too.
Guest Workshops
Pat is the founder of the SmartPassiveIncome website and he's returning to PTYA after giving a fantastic interview during the last cohort. He'll be looking at monetisation and how he's adapted and grown his online businesses over the past decade.
Pat Flynn
Founder of SmartPassiveIncome
Charlie is the co-founder of Charisma on Command - a channel with nearly 5 million subscribers. Charlie will be running TWO workshops during the course focussed on his YouTube systems and how he's built a business from his channel.
Charlie Houpert
Co-Founder of Charisma on Command
Matt D’Avella is a Netflix filmmaker and YouTuber known for his content on minimalism, mindful productivity, and habit building. He'll teach us about storytelling, filmmaking, and making a proper B-roll.
Matt D'Avella
Filmmaker, 3M+ YouTuber
Arun Maini is the UK’s number one tech influencer, with over 10 million followers across his social media, and over 1.2 billion views on his YouTube channel Mrwhosetheboss.
Mrwhosetheboss
10M+ YouTuber
Pat is the founder of the SmartPassiveIncome website and he's returning to PTYA after giving a fantastic interview during the last cohort. He'll be looking at monetisation and how he's adapted and grown his online businesses over the past decade.
Pat Flynn
Founder of SmartPassiveIncome
Charlie is the co-founder of Charisma on Command - a channel with nearly 5 million subscribers. Charlie will be running TWO workshops during the course focussed on his YouTube systems and how he's built a business from his channel.
Charlie Houpert
Co-Founder of Charisma on Command
Matt D’Avella is a Netflix filmmaker and YouTuber known for his content on minimalism, mindful productivity, and habit building. He'll teach us about storytelling, filmmaking, and making a proper B-roll.
Matt D'Avella
Filmmaker, 3M+ YouTuber
Arun Maini is the UK’s number one tech influencer, with over 10 million followers across his social media, and over 1.2 billion views on his YouTube channel Mrwhosetheboss.
Mrwhosetheboss
10M+ YouTuber
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Friday Q&A Panels
Every Friday (1600-1730 GMT), I'll be hosting a dedicated Q&A session where you can ask me any and all questions related to your YouTube channel, content, strategy or anything else. We'll also have a member of my team, and a successful PTYA alumnus on-hand to offer multiple perspectives if relevant.
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Video Feedback
Each week you'll get detailed feedback from the PTYA team on your weekly video. This'll look at everything from titles + thumbnails and video structure, to editing and camera confidence, and so much more. It's all aimed at helping you improve week-by-week. Our 1500+ previous students often rate this as one of the most useful aspects of the course.
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Who's the Course For?
Basically, the course is for anyone who wants to take YouTube seriously. If you’re committed to growing your online brand and putting yourself in the best position to build, sustain and succeed at this YouTube thing, we're here for you, and we promise you'll get large amounts of value from the course.
The specifics of what this looks like can get a bit complicated, because (a) the course is pretty varied, and (b) the specific value you'll get from it does depend on your YouTube experience level. We've tried to break things down (very roughly) by subscriber count. Naturally, this is an imperfect metric, but it's the best we've got to stratify people, so please take the specific breakdown with a pinch of salt.
0 - 100 Subscribers
100 - 1,000 Subscribers
1,000 - 10,000 Subscribers
10,000 - 50,000 Subscribers
50,000+ Subscribers
Who's This Course NOT For
This course isn't for you if...
1. You're not willing to put in the time and effort to make 1 video per week during the 6 weeks.
2. You're looking for a magic bullet that'll get your channel to grow without any effort. There's no secret here. It's just about putting in the work, doing it consistently, and stacking the deck in your favour in whatever way you can.
3. You're hoping that starting a YouTube channel will be a get-rich-quick scheme. Again, that's not how it works. There are no shortcuts.
4. You're looking for a guaranteed path to 10k, or 100k, or 1M subscribers. There are no guarantees in this game. It's like signing up for a writing course and expecting to have 1M readers per month for your blog, or 100,000 sales of your book. That's not how it works. We'll do our best to teach you the systems and processes that have worked for us and our students, but we can't 'guarantee' any specific result.
Having said all that, one thing we can guarantee is that if you create useful videos, publish 1-2 times per week, and do this for 2 years, your life will change. We can't put a number on it (no one can), but if you can stick with this for 2+ years, you'll learn useful skills, you'll generate 'passive' income, and you'll make friends with amazing people from all over the world. You might even get messages from fans about how your videos have changed their lives.
Our only objective on this course is to make it easier for you to maintain that level of consistency. If that sounds like something you'd like, we'd love to have you. If it's not what you're looking for, then sorry for wasting your time in reading this far, and we wish you the very best of luck. Regardless, feel free to email us if you need a hand with anything!
The Course Curriculum
This is exactly what we’ll be covering every week of the course from 14th March to 22nd April, broken down week-by-week. If you've got any questions about any of it, feel free to shoot us an email 🙂
WEEK 1: YouTube Foundations
WEEK 2: Conceive Your Ideas
WEEK 3: Crack The Algorithm
WEEK 4: Keep Them Watching
WEEK 5: Grow Your Empire
WEEK 6: Make Good Money
BEYOND WEEK 6
The Weekly Timetable
You definitely aren’t expected to be able to attend every single live session, and every session is recorded and you'll have lifetime access to everything.
Here’s an example of what a week in the PTYA looks like:
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The Core Timetable
Live Session with Ali - Monday 1600 - 1800 GMT
Every Monday we’ll have the first of two weekly live sessions with me from 1600 - 1800 GMT. These'll be 90 minutes of teaching followed by 30 minutes for Q&A.
Live Session with Elizabeth - Tuesday 1600 - 1800 GMT
On Tuesday there’ll be a live session from Elizabeth from 1600 - 1800 GMT. This’ll build on the week's key themes and dive into the weekly themes usually using other YouTuber case studies.
Guest Workshops - Wednesday 1600 - 1900 GMT
Guest Workshops will be on Wednesday and last 1- 2 hours. Times will vary but they’ll all start between 1600 and 1900 GMT. You'll be able to check exact times on the course calendar.
Live Session with Ali - Thursday 1600 - 1800 GMT
We’ll have the second live session with me on Thursday at the same time (1600 - 1800 GMT). This’ll follow the same format - 90 minute of teaching followed by 30 minutes Q&A.
Friday Panels - Friday 1600 - 1800 GMT
Friday Panels will be live Q&A panel events with me and members of the team plus some returning alumni who’ve had success like John Coogan who's now got over 140k subscribers now.
The Extras
Drop-In Surgeries - Weekdays 1100 & 1900 GMT
Every weekday during the course, there’ll be two drop-in sessions for you to hop on an open call and ask a question about Youtube, your own channel or the course more generally. These’ll be run by one of the PTYA team and will be open for an hour at 1100 and 1900 GMT every day for the duration of the course.
Best Video Session - Wednesday 1900 GMT (Week 3 & 5)
In Week 3 and Week 5, we’ll invite a select few students who’ve made the best videos in the previous couple of weeks to have a private small group coaching call with me. You'll have the chance to get my thoughts on anything in a smaller group than the larger live sessions.
1k Sub Club - Tuesday 1900 GMT
These are private weekly sessions for channels with 1K+ subscribers to brainstorm and strategise solutions for your YouTube problems while getting to connect with other creators of your size. You’ll be divided into 3 small groups:
A group for those with 1k - 10k subs,
A group for those with 10k - 50k subs,
A group for those with 50k+ subs.
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Extra Perks:
Here are a few extra bits we’ve put together to make sure you're in the best position to succeed and feel supported in the future too:
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YouTube for Beginners
In this class, you'll learn everything you need to get started with YouTube. It'll help you elevate the learning from PTYA and solidify your skills if you're just starting out with your channel.
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Video Editing with Final Cut Pro
In this class, you'll learn everything you need to get started with Final Cut Pro, and take your editing to the next level. We'll work to create a YouTube-style video following a 3-part workflow.
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Lifetime Access to the PTYA Community
Our community is one of the main reasons our students enjoy PTYA so much. Once you enrol, you'll get lifetime access to our community of over 1,500 like-minded creators who're sharing their wins, struggles, and learnings and are always ready to help solve your YouTube-related issues or answer your questions.
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PTYA Workbook
When you enrol on the course, you'll get access to our digital workbook. This'll act as a supplementary guide throughout the course with each lesson broken down into exercises taken from the lessons that you can use to really make the most of the teaching and supercharge your growth.
Shervin Shares
I was hesitant because of the cost but having access to Ali was game-changing. This is the only course on YouTube where you can meet like-minded folks who will keep you accountable for posting videos & improving your skills.
Packages
Less than 60 seats left.
Please also note that we'll be increasing our prices from Cohort 6 onwards, so you should get in now if you've been on the fence 😉
Essential
$1,495
or 3 instalments of $545
Enrolment Closed
The Core - 12 two-hour live class sessions + Guest Workshops + Live Q&As with Ali and other pro YouTubers
Detailed feedback from the team on all video assignments
Lifetime access to all the session recordings
Lifetime access to our private online discussion forum + community
BEST VALUE
Premium
$2,495
or 3 instalments of $895
Enrolment Closed
Everything in the Essential package
PLUS:
Lifetime access to all future course updates, including live session recordings, videos, worksheets, and bonus material.
Free enrolment in the next live cohort (July - August 2022) so you can get the full course experience a second time to consolidate learning
Bonus Guest Interview Recordings with successful YouTubers + teams (see preview)
SOLD OUT
Executive
$4,995
or 3 instalments of $1,795
Enrolment Closed
Everything in the Essential package
Everything in the Premium package
PLUS:
Exclusive Exec-only Discord channel for rapid access to Ali and our support team during the course.
Private twice weekly Exec-only group coaching calls with Ali.
1 month of FREE video editing with the same team we use for Ali’s social content.
Free lifetime access to all future cohorts as a Premium member.
100% Satisfaction Guarantee - Money-Back Promise
We want the investment in this course to be an absolute no-brainer for you. So, if you watch the video lessons, submit a video for feedback each week, and still don’t find the course useful, drop us an email and we'll happily refund your full payment within 60 days of the start of the course.
However, please note that the money-back guarantee only applies if you actually do the work and complete the assignments. If you don't do the work, you won't get any value from the course, and you'll have taken a place away from someone else.
Frequently Asked Questions
How long does the course last?
Do I need to have a YouTube channel to join the course?
Do I need to have a certain number of subscribers to join the course?
What experience with YouTube do I need to have?
I’ve made 100 videos already, is this course for me?
What sort of channel is the course suitable for?
What is the minimum equipment required to take the course?
How involved will Ali be with the Live Sessions?
Is it possible to pay in instalments?
Do I need to know how to edit videos?
What time are the live sessions?
Do I need to attend all the live sessions?
Can I get an invoice?
Scholarships
We know that some people might not be able to afford PTYA. We don’t want the price to exclude individuals who are passionate about successfully growing their YouTube channel.
That’s why we’re offering some full scholarships to individuals who can show an enthusiasm and passion for growing their channel and who'd benefit from the content of the course. To apply, you must be over 18 and have an existing YouTube channel with at least 3 published, full length videos (not just Shorts). You should also be available for the 6 weeks of the course which starts on March 14th 2022.
If you meet these requirements, please write answers to ALL the questions in this form and attach a link to an Unlisted YouTube video - NO LONGER than 2 minutes in length - introducing yourself, explaining why you’d benefit from the course, why you’re applying for a scholarship, and finally what your goals are for your channel. We’ll be capping applications at 200 applicants so be sure to get yours in as soon as you can.
Applications which don’t answer all the questions, or which provide a video longer than 2 minutes won't be considered.
Applications are open from 1600 GMT on Monday February 28th to 1600 GMT on Friday 4th March. Thanks and good luck!
(Please make sure your application video is ‘Unlisted’ rather than ‘Private’ otherwise we won’t be able to see it!)
Our Wall of Love
Choose the Package That Suits Your Needs
500 seats only (last time we sold 50% of our spots in the first 24 hours)
Essential
$1,495
or 3 instalments of $545
Enrolment Closed
The Core - 12 two-hour live class sessions + Guest Workshops + Live Q&As with Ali and other pro YouTubers
Detailed feedback from the team on all video assignments
Lifetime access to all the session recordings
Lifetime access to our private online discussion forum + community
BEST VALUE
Premium
$2,495
or 3 instalments of $895
Enrolment Closed
Everything in the Essential package
PLUS:
Lifetime access to all future course updates, including live session recordings, videos, worksheets, and bonus material.
Free enrolment in the next live cohort (July - August 2022) so you can get the full course experience a second time to consolidate learning
Bonus Guest Interview Recordings with successful YouTubers + teams (see preview)
SOLD OUT
Executive
$4,995
or 3 instalments of $1,795
Enrolment Closed
Everything in the Essential package
Everything in the Premium package
PLUS:
Exclusive Exec-only Discord channel for rapid access to Ali and our support team during the course.
Private twice weekly Exec-only group coaching calls with Ali.
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