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Market Like a CEO: Elevate Your Messaging to Match Your Premium Offer Value
What Exactly Is Market Like a CEO?
Market Like a CEO is a comprehensive self-paced messaging course created by Jereshia Hawk, a strategic advisor and business coach who specializes in helping experienced business owners refine their messaging to align with their evolving offers and expertise. This course is specifically designed for established entrepreneurs who have already created successful businesses but find their messaging hasn’t evolved to match their growing expertise and increased prices. Unlike basic marketing courses that focus on content creation volume or generic templates, Market Like a CEO addresses the fundamental shifts needed in your messaging approach when selling premium, high-ticket offers. The program consists of 18 video modules organized into five core modules, with playback speed control and full transcripts, along with practical tools like a Client Snapshot Template, custom ChatGPT prompts, and a private podcast feed for on-the-go learning.
Who Is Market Like a CEO Really For?
Market Like a CEO is specifically designed for experienced business owners who:
- Have raised their rates or are rolling out more premium offers and need messaging that reflects this elevated value
- Still close clients but recognize their message isn’t keeping pace with the level they’re actually operating at
- Have previously delegated content or marketing but found the message no longer feels authentic or fails to convert
- Want their content to do more than educate—they want it to position them, pre-qualify leads, and build trust before sales conversations
- Excel at what they do but struggle to articulate that value in a way that resonates with their ideal clients
- Have evolved personally and professionally, with an audience that has also changed, but their messaging hasn’t caught up
This program is not for beginners or those looking for plug-and-play scripts or templates. It’s designed for entrepreneurs who’ve already established a solid foundation and are ready to refine their messaging to match their current expertise and offer value.
What Will You Learn Inside Market Like a CEO?
Market Like a CEO is structured around five comprehensive modules that take you through a strategic approach to messaging refinement:
Module 1: The New Rules for Visibility, Authority & Remaining In Demand
- Identify what’s really holding you back from being seen in your messaging
- Establish boundaries between being authentic and feeling overexposed
- Make decisions about which aspects of your identity to magnify in your messaging
- Overcome visibility blocks that prevent your true expertise from shining through
Module 2: The Foundation of High-Ticket Messaging
- Understand why messaging matters more as your price point increases
- Learn the crucial shift from selling what you do to messaging who your buyer becomes
- Align your content with your client’s identity shift and decision-making process
- Stop selling the offer and start speaking to the buyer’s evolving identity
Module 3: The Psychology of High-Ticket Buyers
- Discover how decision-making changes when there’s a comma in the price tag
- Identify the three levels of buyer identity shifts and match your messaging accordingly
- Choose the right lead generation strategy for your specific business model
- Connect with buyers at their current stage of identity readiness
Module 4: The Messaging Mindset Shift
- Move beyond the myth of “set it and forget it” messaging
- Understand why messaging can’t remain static if you want to stay relevant
- Identify which parts of your messaging you’ve become too out of touch with
- Develop a sustainable approach to evolving your message as you grow
Module 5: Lead Your Messaging Like a CEO
- Develop a deep understanding of your buyer using the Client Snapshot Template
- Create content strategically using custom GPT prompts
- Implement the Messaging Rhythms Checklist to maintain alignment, relevance, and consistency
- Step into the CEO role in your messaging decisions rather than just being a content creator
Key Benefits of Enrolling in Market Like a CEO
When you join Market Like a CEO, you’ll gain:
- The ability to build trust upfront through organic content, making sales calls feel like a formality with qualified buyers ready to say yes
- Strategies to close $4K-$15K clients more consistently using everyday marketing that builds momentum between launches
- Messaging techniques that help long-time lurkers feel seen, understood, and ready to finally take action
- Confidence in delegating marketing to your team while ensuring your voice and brand integrity remain intact
- A systematic approach to enrolling buyers who already respect your rates without needing discounts or urgency tactics
- Lifetime access to the course materials, allowing you to revisit and refine your messaging as your business continues to evolve
- A private podcast feed so you can listen and learn on the go, fitting the course into your busy schedule
- Practical tools including a Client Snapshot Template, custom ChatGPT prompts, and a Messaging Rhythms Checklist
The program is intentionally designed to be digestible and efficient, with each lesson between 5-20 minutes long, and the full course completable in about 3 hours.
About the Creator: Jereshia Hawk
Jereshia Hawk is a strategic advisor and business coach who specializes in helping established business owners refine their messaging, simplify their offers, and scale with purpose and profit. Her journey began in corporate America as an engineer, where she developed a systematic approach to problem-solving that she now applies to business growth. Before fully committing to entrepreneurship, Jereshia built a bridge by replacing her corporate salary with $150,000 in business income, demonstrating her strategic approach to business transitions.
What makes Jereshia unique among business coaches is her emphasis on sustainable, aligned growth rather than short-term tactical fixes. She has scaled her own business from $0 to $2 million in less than four years using organic marketing, a lean team, and high profit margins. Her engineering background gives her a distinctive problem-solving perspective and ability to create systems and processes that deliver predictable results.
Jereshia is particularly known for her expertise in high-ticket sales and coaching programs. She helps clients package and position their intellectual property strategically, with a mission to narrow the racial wealth gap by helping industry experts chart new career paths as profitable online coaches. Her approach combines strategic thinking, operational excellence, and intentional messaging that aligns with both business goals and personal values.
What Makes Market Like a CEO Stand Out?
Market Like a CEO distinguishes itself from other messaging and marketing courses in several important ways:
Focus on Messaging Evolution, Not Just Creation
Unlike courses that emphasize content volume or platform-specific tactics, Market Like a CEO addresses the fundamental shifts needed in your messaging approach as your business and offers evolve. It recognizes that messaging isn’t static and must grow with your expertise and pricing.
Emphasis on Buyer Psychology at Higher Price Points
The program provides deep insights into how buyer decision-making changes at premium price points and how to align your messaging accordingly. This psychological understanding helps you connect with buyers at the identity level, not just the solution level.
Integration of Personal Identity and Business Positioning
Market Like a CEO uniquely helps you decide which aspects of your identity to magnify in your messaging, recognizing that at higher price points, clients are buying into your perspective and approach, not just your expertise.
No Templates or Scripts, Just Strategic Frameworks
Rather than providing generic templates that could make your messaging sound like everyone else’s, this course focuses on helping you find your authentic voice and develop messaging that reflects your unique value and perspective.
Designed for Established Business Owners
This isn’t a beginner course teaching marketing 101; it’s specifically crafted for experienced entrepreneurs who need to refine and elevate their messaging to match their current level of expertise and offer value.
Self-Paced Implementation Without Overwhelm
The course is intentionally designed to be digestible and efficient, recognizing that established business owners need solutions they can implement without adding to their already full plates.
Final Thoughts on Market Like a CEO
Market Like a CEO addresses a common yet rarely discussed challenge that successful business owners face: the disconnect between their evolved offers and expertise and their outdated messaging. As Jereshia Hawk aptly points out in the course, it’s not about doing more marketing; it’s about saying the right things, in the right way, so your most aligned clients recognize you instantly.
For experienced entrepreneurs who find themselves attracting leads who don’t quite get it, repeatedly explaining their value without it landing, or hearing “You’re amazing, but let me think about it” instead of immediate buy-in, this course offers a structured approach to closing that gap. It helps you move beyond simply explaining what you do to articulating why it matters now and why you are uniquely positioned to deliver results.
The program’s emphasis on the psychology of high-ticket buyers and the importance of speaking to client identity shifts makes it particularly valuable for those selling premium offers. By completing Market Like a CEO, you’ll not only refine your messaging but also strengthen your position in the market, attract more qualified leads, and close higher-value clients with greater ease.
As businesses evolve and industries become more crowded, the ability to clearly articulate your unique perspective and value becomes increasingly important. Market Like a CEO provides the frameworks, insights, and strategic approach needed to ensure your messaging not only keeps pace with your growth but actively supports your next level of success.
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