Focused + Free 2022 by Sarah Masci

Simplify your business and level-up your life with the the most comprehensive coaching program for service providers who want to create, launch, refine & scale with VIP Days, Intensives, or Day Rates.
Following our M7 Freedom Framework and proprietary Day Rate Growth SCALE, our clients learn, adapt and implement the strategies and systems we personally have used to simplify, and scale to multiple six-figures with this business model.
ENROLL NOW!
If you’re ready to STOP…

    Juggling multiple clients a day, dealing with scope creep and never-ending projects…
    Feeling like you’re on a never-ending cycle of eat, sleep, work, repeat…
    Bringing your laptop everywhere you go, just in case a client emergency comes up…
    Spending hours writing custom proposals, and feeling like you’re nickel and diming your clients for all their little requests…
    Spending your nights and weekends ignoring your friends and family because you’re working on client deadlines…
    Filling your hard drive with all those “final_final_final_clientname.jpg” files that are collecting dust and taking up space…

… Then you are ready for Focused + Free™
Our program promise is simple:
We help service providers achieve more focus in their business, and freedom in their life, through a simpler, streamlined and more structured business model, that doesn’t require custom proposals, packages or promising deliverables.
Born out of everything we’ve learned from years of running our own highly profitable VIP Days, plus teaching thousands of students our framework, strategies, and systems, Focused + Free™ is unlike anything else out there.
It’s the perfect blend of world-class curriculum, unparalleled coaching and mentorship, plug and play resources, plus the most amazing community you’ve ever experienced!
“My business is making more than I dreamed it would, and I’m so much less stressed over client projects. My clients are loving the entire process and getting much better results from our work together. I’m booked out for 3 months with intensives at a price higher than I though I’d be able to charge in my niche.“
~ Kristen Doyle
When we’re done working together, you will…️ Have a refined and optimized VIP Day flagship offer that you consistently sell with ease and confidence.️ Be known for something, in a specific niche, with a specific offer, with new leads coming through the door every single week.️ Have your entire onboarding, offboarding and automation systems fully setup, creating a seamless workflow and client experience.
  Have your new boundaries and SOP’s locked and loaded so that you know exactly what to say and do every step of the way, over the 60-90 day client journey.
 Have the dreamiest clients RAVING about you and your incredible VIP service, telling all their friends about you and coming back for more.
 Be on track and focused on your goals, with the right scaling strategy and action steps to easily blow six-figures out of the water with VIP Days and complementary digital products.
 Be able to plan WAY ahead with your schedule, take tons of time off, and know exactly how much you’re going to make every month.
Here is how we’ll make it happen…
World-Class Curriculum
In addition to our signature course, Get Booked By The Day™, and our proprietary roadmap, the Day Rate Growth S.C.A.L.E., templates and swipe files, you will also have complete access to our library of advanced resources, all designed to help you seamlessly shift to a VIP Day business – including our Daily Mindset Shift, monthly guest experts, masterclasses and more!
Private Coaching Calls & Critiques
During your six (nine) months in the program, you’ll have several key milestones to hit, and we want to ensure you’re on the right track from the very beginning. Private on-boarding and milestone calls are designed to uniquely guide your implementation of the program, help you stay focused and answer any personalized questions you have.
Direct Access to Sarah
Have a more personal question that you don’t feel comfortable sharing in the group? We understand that you might have something personal you need support with, which is why each client has private Voxer or DM (your choice) access for those instances where you need more personalized support.
Community & Connection
Craving more connection with your peers? The Focused + Free Community, along with our alumni group, is where so much of the magic happens! Get to know Sarah, the team, and each other on a deeper level, support one another, partner up on projects, share leads and tips, get your questions answered, and cultivate those lifelong biz bestie relationships!
Group Coaching Calls
I get it, Zoom fatigue is real. This is why we have all of the above ways to support you day-to-day. But we’ll still come together at least twice per month, where Sarah will deep dive into your biggest business-related questions, whether they’re about your VIP Day offer, or something else. You can watch or listen to the time-stamped replay if you can’t make it live, plus access our database of hundreds of Q&A calls from the past 2 years.
Mastermind Pods
We’ve personally experienced so much transformation from being in peer-led masterminds, and we want you to experience this as well. Within your first 30 days, you will be assigned to a small, like-minded mastermind pod, where you’ll be able to have even more time together. We will give you suggested mastermind guidelines, but ultimately you get to decide when, where and how often you meet.
Weekly Co-Working Sessions
We absolutely LOVE taking messy, imperfect action, and we highly encourage it! Our weekly co-working sessions are a great opportunity to do exactly that. We make an effort to host these almost every week at various days and times! If we’re not hosting one, we encourage our clients to get together and do their own. Some clients have told us this is one of their favorite elements of the program!
Enrolling in Focused + Free™ is about having a proven roadmap to follow, a customizable A-Z curriculum, plug & play resources to save you time, the coaching and momentum to keep going, and a curated mastermind of peers.
Marketing
It’s about knowing what marketing tasks to focus on, without feeling like you’re spinning your wheels or second guessing every decision you make.
Mindset
It’s about overcoming your scarcity mindset blocks, and imposter syndrome, and taking messy, imperfect action even when it feels scary.
Mentorship
It’s about having an experienced mentor in your back pocket, a voice text away, for when you get stuck, feel overwhelmed and want to call it quits!
The truth is, Focused and Free™ has evolved into so much more than just a VIP Day program.
It’s about making a commitment to yourself, taking a leap of faith into something unknown, trusting yourself, believing in yourself, and knowing that this is exactly what your next-level self needs.
If it doesn’t scare you a little, or make you feel uncomfortable, then it’s not going to stretch you.
Enroll Today!
The R.O.I. is kind of insane!
“This program has helped me make more in one month doing way less than all the sleepless nights of work over the 14 years I’ve been in business.”
~ Jennifer Ward
” Sarah’s business model formula is something that you can literally take, make it your own, and run with it and make thousands of dollars per month, instantly.”
~ Crystal Bantel
“Sarah’s program is gold! It is something that I can incorporate into my existing business without having to learn a new platform or reinventing the wheel. My favorite part, so far, is the swipe files and being able to listen to the lessons on audio while driving.”
~ Meg McConnell
“If you want the exact framework to scale your done-for-you service business without working a million hours a week, this program has everything you need to do that. Plus you will have the support and resources of a fabulous group of women entrepreneurs.“
~ Vivian Liebenson
“Day Rates have helped me find clarity in simplifying my process. For anyone looking at this program, you need to hop on board and just do it! Sarah has laid out where you can hop around in the course – which is a great benefit to just take action!”
~ Helen Hudak
“I was drowning in projects.  I felt like I couldn’t do anything but work. When I started doing intensives, I had my best month ever out of my 6 years in business, in September, and it was all due to me doing the dedicated days.”
~ Rita Suzanne
“Sarah’s program started making a difference for me right away. It has helped me see that I CAN charge what I’m worth. Not everyone will pay my rates but that is OK. Plenty of people do.
So far, my biggest win has been hitting a new milestone – $50,000+! I no longer have to work like a dog to justify those fat monthly retainers. No scope creep ever again! You and your time are worth WAY more than you think.
This course will change your life. I’m so thankful for how it has helped transform my consulting practice and I look forward to all the good things ahead!”
~ Ben Salisbury
“Day Rates are making it possible for me to create a more streamlined business where I’m more focused on doing the work I enjoy the most.“
~ Jennifer Westbrook
“This program got me into action immediately – so fast that I sold two Day Rates within two weeks of joining (which means I made back my investment and then some!). I feel so much lighter since transitioning to a Day Rate model (and my clients love it, too!) Sarah literally gives everything you need to get it done.“
~ Megan Baird
“Sarah is so top-notch and thorough in how she creates, organizes, and presents content. She is truly dedicated and ultra-competent—and it shows in everything she does.
Reach out to Sarah and her team if you have any hesitation—they are so warmly available to help you sort through if this is the right fit for you. And there is zero pressure which is so incredibly refreshing in the world of selling online programs. They are authentically and genuinely interested in your success, not just filling another seat.“
~ Claire O’Connor
“Every once in a while you come across the right person at the right time who you KNOW can help you up-level your business. Sarah was that person for me. I saw what she created for other clients, and I said, “I want this, and I want to execute it fast.” Her capacity for turning work around astonishes me. I think it is because she has a firm grasp of three things crucial for digital success: business strategy, tech know-how, and savvy design.”
~ Rachelle McClintock
Looking for more social proof? Click here.
Mom of four, wife, self-taught designer, course creator, and strategic business coach who is obsessed with helping others have more freedom through the life-changing magic of intensives.
My entrepreneurial journey began in 2005, which took me on an adventurous, and sometimes tumultuous path to finally planting my flag and becoming known for my Book Me For A Day™ design intensives in 2018. These days I thrive on teaching other service providers how to do the same: escape scope creep, content collection bottlenecks, never-ending projects, and the feast or famine cycle with a VIP Day business model.
I hope to inspire others as living proof that it’s possible to be a mom, have a life you love, AND have a multi-six figure business of your dreams, with ease, simplicity, freedom and flow.
Five big shifts have gotten me to where I am today…
1. Investing in coaches and mentors who’d already gone before me
2. Surrounding myself with other goal-oriented entrepreneurs and having true accountability
3. Having a step-by-step plan that I could follow, with a coach to keep me on track
4. Taking small action steps every single day even when it felt scary
5. And this is a big one – persistence, grit and tenacity to never give up on my goals!
An entrepreneur at heart, I’m obsessively action and goal-oriented, I love solving problems, and might be one of the most optimistic people you’ll ever meet. My favorite way to spend a relaxing afternoon is to intentionally get lost in the woods (with my phone + dog of course).
When you join Focused and Free™ you’ll be able to lean on my 17 years of business and digital marketing experience as you create YOUR dream business.
One of my superpowers is helping you connect all the dots so that what you do makes the most sense for your long term goals.
Let’s work together and I will personally help you get everything running like a well-oiled machine, so that you can plan out your weeks and months in advance, and feel confident in the business and life you’re building!
Before we go any further, I need to be clear…
Focused + Free™ is not for everyone.
It’s an investment in your future. You’re going to have to stretch yourself, bet on yourself, and take chances.
You’re going to have to learn how to stay focused and commit to the long-game.
It’s not a silver bullet. It takes dedication and work.
We have limited space, and we’re looking for people who are coachable and ready to do the work to get an incredible ROI and BECOME their next-level version of themselves.
Here’s how to know if you’re a perfect-fit:️ If you are a service-based business owner who does amazing work, and is ready for more time, more profit and more momentum in your life and business, this is for you.️ If you know that scaling your business through a simpler and more streamlined business model is where you want to go–and you are ready for the strategy, support, accountability and fun along the way, this is for you.️ If you are ready to stop being a slave to your computer and clients, and you are ready to take back your life, and rediscover the long lost JOY in your business, this is for you.
 If you are already working with and attracting new clients, and you want to double your income while working less in the next 12 months (but maybe you don’t believe its possible yet), this is for you.
 If you understand what I mean when I say any of these phrases: “scope creep”, “burnout”, “red flag clients”, “it should only take you a few minutes”, “make it pop”, or “I’ll know it when I see it”… this

Simplify your business and level-up your life with the the most comprehensive coaching program for service providers who want to create, launch, refine & scale with VIP Days, Intensives, or Day Rates.
Following our M7 Freedom Framework and proprietary Day Rate Growth SCALE, our clients learn, adapt and implement the strategies and systems we personally have used to simplify, and scale to multiple six-figures with this business model.
ENROLL NOW!
If you’re ready to STOP…

    Juggling multiple clients a day, dealing with scope creep and never-ending projects…
    Feeling like you’re on a never-ending cycle of eat, sleep, work, repeat…
    Bringing your laptop everywhere you go, just in case a client emergency comes up…
    Spending hours writing custom proposals, and feeling like you’re nickel and diming your clients for all their little requests…
    Spending your nights and weekends ignoring your friends and family because you’re working on client deadlines…
    Filling your hard drive with all those “final_final_final_clientname.jpg” files that are collecting dust and taking up space…

… Then you are ready for Focused + Free™
Our program promise is simple:
We help service providers achieve more focus in their business, and freedom in their life, through a simpler, streamlined and more structured business model, that doesn’t require custom proposals, packages or promising deliverables.
Born out of everything we’ve learned from years of running our own highly profitable VIP Days, plus teaching thousands of students our framework, strategies, and systems, Focused + Free™ is unlike anything else out there.
It’s the perfect blend of world-class curriculum, unparalleled coaching and mentorship, plug and play resources, plus the most amazing community you’ve ever experienced!
“My business is making more than I dreamed it would, and I’m so much less stressed over client projects. My clients are loving the entire process and getting much better results from our work together. I’m booked out for 3 months with intensives at a price higher than I though I’d be able to charge in my niche.“
~ Kristen Doyle
When we’re done working together, you will…️ Have a refined and optimized VIP Day flagship offer that you consistently sell with ease and confidence.️ Be known for something, in a specific niche, with a specific offer, with new leads coming through the door every single week.️ Have your entire onboarding, offboarding and automation systems fully setup, creating a seamless workflow and client experience.
  Have your new boundaries and SOP’s locked and loaded so that you know exactly what to say and do every step of the way, over the 60-90 day client journey.
 Have the dreamiest clients RAVING about you and your incredible VIP service, telling all their friends about you and coming back for more.
 Be on track and focused on your goals, with the right scaling strategy and action steps to easily blow six-figures out of the water with VIP Days and complementary digital products.
 Be able to plan WAY ahead with your schedule, take tons of time off, and know exactly how much you’re going to make every month.
Here is how we’ll make it happen…
World-Class Curriculum
In addition to our signature course, Get Booked By The Day™, and our proprietary roadmap, the Day Rate Growth S.C.A.L.E., templates and swipe files, you will also have complete access to our library of advanced resources, all designed to help you seamlessly shift to a VIP Day business – including our Daily Mindset Shift, monthly guest experts, masterclasses and more!
Private Coaching Calls & Critiques
During your six (nine) months in the program, you’ll have several key milestones to hit, and we want to ensure you’re on the right track from the very beginning. Private on-boarding and milestone calls are designed to uniquely guide your implementation of the program, help you stay focused and answer any personalized questions you have.
Direct Access to Sarah
Have a more personal question that you don’t feel comfortable sharing in the group? We understand that you might have something personal you need support with, which is why each client has private Voxer or DM (your choice) access for those instances where you need more personalized support.
Community & Connection
Craving more connection with your peers? The Focused + Free Community, along with our alumni group, is where so much of the magic happens! Get to know Sarah, the team, and each other on a deeper level, support one another, partner up on projects, share leads and tips, get your questions answered, and cultivate those lifelong biz bestie relationships!
Group Coaching Calls
I get it, Zoom fatigue is real. This is why we have all of the above ways to support you day-to-day. But we’ll still come together at least twice per month, where Sarah will deep dive into your biggest business-related questions, whether they’re about your VIP Day offer, or something else. You can watch or listen to the time-stamped replay if you can’t make it live, plus access our database of hundreds of Q&A calls from the past 2 years.
Mastermind Pods
We’ve personally experienced so much transformation from being in peer-led masterminds, and we want you to experience this as well. Within your first 30 days, you will be assigned to a small, like-minded mastermind pod, where you’ll be able to have even more time together. We will give you suggested mastermind guidelines, but ultimately you get to decide when, where and how often you meet.
Weekly Co-Working Sessions
We absolutely LOVE taking messy, imperfect action, and we highly encourage it! Our weekly co-working sessions are a great opportunity to do exactly that. We make an effort to host these almost every week at various days and times! If we’re not hosting one, we encourage our clients to get together and do their own. Some clients have told us this is one of their favorite elements of the program!
Enrolling in Focused + Free™ is about having a proven roadmap to follow, a customizable A-Z curriculum, plug & play resources to save you time, the coaching and momentum to keep going, and a curated mastermind of peers.
Marketing
It’s about knowing what marketing tasks to focus on, without feeling like you’re spinning your wheels or second guessing every decision you make.
Mindset
It’s about overcoming your scarcity mindset blocks, and imposter syndrome, and taking messy, imperfect action even when it feels scary.
Mentorship
It’s about having an experienced mentor in your back pocket, a voice text away, for when you get stuck, feel overwhelmed and want to call it quits!
The truth is, Focused and Free™ has evolved into so much more than just a VIP Day program.
It’s about making a commitment to yourself, taking a leap of faith into something unknown, trusting yourself, believing in yourself, and knowing that this is exactly what your next-level self needs.
If it doesn’t scare you a little, or make you feel uncomfortable, then it’s not going to stretch you.
Enroll Today!
The R.O.I. is kind of insane!
“This program has helped me make more in one month doing way less than all the sleepless nights of work over the 14 years I’ve been in business.”
~ Jennifer Ward
” Sarah’s business model formula is something that you can literally take, make it your own, and run with it and make thousands of dollars per month, instantly.”
~ Crystal Bantel
“Sarah’s program is gold! It is something that I can incorporate into my existing business without having to learn a new platform or reinventing the wheel. My favorite part, so far, is the swipe files and being able to listen to the lessons on audio while driving.”
~ Meg McConnell
“If you want the exact framework to scale your done-for-you service business without working a million hours a week, this program has everything you need to do that. Plus you will have the support and resources of a fabulous group of women entrepreneurs.“
~ Vivian Liebenson
“Day Rates have helped me find clarity in simplifying my process. For anyone looking at this program, you need to hop on board and just do it! Sarah has laid out where you can hop around in the course – which is a great benefit to just take action!”
~ Helen Hudak
“I was drowning in projects.  I felt like I couldn’t do anything but work. When I started doing intensives, I had my best month ever out of my 6 years in business, in September, and it was all due to me doing the dedicated days.”
~ Rita Suzanne
“Sarah’s program started making a difference for me right away. It has helped me see that I CAN charge what I’m worth. Not everyone will pay my rates but that is OK. Plenty of people do.
So far, my biggest win has been hitting a new milestone – $50,000+! I no longer have to work like a dog to justify those fat monthly retainers. No scope creep ever again! You and your time are worth WAY more than you think.
This course will change your life. I’m so thankful for how it has helped transform my consulting practice and I look forward to all the good things ahead!”
~ Ben Salisbury
“Day Rates are making it possible for me to create a more streamlined business where I’m more focused on doing the work I enjoy the most.“
~ Jennifer Westbrook
“This program got me into action immediately – so fast that I sold two Day Rates within two weeks of joining (which means I made back my investment and then some!). I feel so much lighter since transitioning to a Day Rate model (and my clients love it, too!) Sarah literally gives everything you need to get it done.“
~ Megan Baird
“Sarah is so top-notch and thorough in how she creates, organizes, and presents content. She is truly dedicated and ultra-competent—and it shows in everything she does.
Reach out to Sarah and her team if you have any hesitation—they are so warmly available to help you sort through if this is the right fit for you. And there is zero pressure which is so incredibly refreshing in the world of selling online programs. They are authentically and genuinely interested in your success, not just filling another seat.“
~ Claire O’Connor
“Every once in a while you come across the right person at the right time who you KNOW can help you up-level your business. Sarah was that person for me. I saw what she created for other clients, and I said, “I want this, and I want to execute it fast.” Her capacity for turning work around astonishes me. I think it is because she has a firm grasp of three things crucial for digital success: business strategy, tech know-how, and savvy design.”
~ Rachelle McClintock
Looking for more social proof? Click here.
Mom of four, wife, self-taught designer, course creator, and strategic business coach who is obsessed with helping others have more freedom through the life-changing magic of intensives.
My entrepreneurial journey began in 2005, which took me on an adventurous, and sometimes tumultuous path to finally planting my flag and becoming known for my Book Me For A Day™ design intensives in 2018. These days I thrive on teaching other service providers how to do the same: escape scope creep, content collection bottlenecks, never-ending projects, and the feast or famine cycle with a VIP Day business model.
I hope to inspire others as living proof that it’s possible to be a mom, have a life you love, AND have a multi-six figure business of your dreams, with ease, simplicity, freedom and flow.
Five big shifts have gotten me to where I am today…
1. Investing in coaches and mentors who’d already gone before me
2. Surrounding myself with other goal-oriented entrepreneurs and having true accountability
3. Having a step-by-step plan that I could follow, with a coach to keep me on track
4. Taking small action steps every single day even when it felt scary
5. And this is a big one – persistence, grit and tenacity to never give up on my goals!
An entrepreneur at heart, I’m obsessively action and goal-oriented, I love solving problems, and might be one of the most optimistic people you’ll ever meet. My favorite way to spend a relaxing afternoon is to intentionally get lost in the woods (with my phone + dog of course).
When you join Focused and Free™ you’ll be able to lean on my 17 years of business and digital marketing experience as you create YOUR dream business.
One of my superpowers is helping you connect all the dots so that what you do makes the most sense for your long term goals.
Let’s work together and I will personally help you get everything running like a well-oiled machine, so that you can plan out your weeks and months in advance, and feel confident in the business and life you’re building!
Before we go any further, I need to be clear…
Focused + Free™ is not for everyone.
It’s an investment in your future. You’re going to have to stretch yourself, bet on yourself, and take chances.
You’re going to have to learn how to stay focused and commit to the long-game.
It’s not a silver bullet. It takes dedication and work.
We have limited space, and we’re looking for people who are coachable and ready to do the work to get an incredible ROI and BECOME their next-level version of themselves.
Here’s how to know if you’re a perfect-fit:️ If you are a service-based business owner who does amazing work, and is ready for more time, more profit and more momentum in your life and business, this is for you.️ If you know that scaling your business through a simpler and more streamlined business model is where you want to go–and you are ready for the strategy, support, accountability and fun along the way, this is for you.️ If you are ready to stop being a slave to your computer and clients, and you are ready to take back your life, and rediscover the long lost JOY in your business, this is for you.
 If you are already working with and attracting new clients, and you want to double your income while working less in the next 12 months (but maybe you don’t believe its possible yet), this is for you.
 If you understand what I mean when I say any of these phrases: “scope creep”, “burnout”, “red flag clients”, “it should only take you a few minutes”, “make it pop”, or “I’ll know it when I see it”… this