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http://archive.is/zsKXc

The MozCon 2018 Video Bundle
26 lessons from the brightest minds in online marketing and SEO. Anytime. Just press play.
Exceptional speakers. Actionable tactics. Instantly.
The Democratization of SEO
The Democratization of SEO

Presented by: Jono Alderson
The Democratization of SEO

By: Jono Alderson
How much time and money do we collectively burn by fixing the same kinds of basic, "binary," well-defined things over and over again (e.g., meta tags, 404s, URLs, etc), when we could be teaching others throughout our organizations not to break them in the first place? As long as we "own" technical SEO, there's no reason (for example) for the average developer to learn it or care — so they keep making the same mistakes. We proclaim that others are doing things wrong, but by doing so we only reinforce the line between our skills and theirs. We need to start giving away bits of the SEO discipline, and technical SEO is the easiest piece for us to stop owning. It's time for more democratization, education, collaboration, and investment in open-source projects so we can fix things once, rather than a million times.
The Democratization of SEO
Content Marketing Is Broken and Only Your M.O.M. Can Save You
Content Marketing Is Broken and Only Your M.O.M. Can Save You

Presented by: Oli Gardner
Content Marketing Is Broken and Only Your M.O.M. Can Save You

By: Oli Gardner
Traditional content marketing focuses on educational value at the expense of product value, which is a broken and outdated way of thinking. We all need to sell a product, and our visitors all need a product to improve their lives, but we're so afraid of being seen as salesy that somehow we got lost, and we forgot why our content even exists. We need our M.O.M.s! No, not your actual mother. Your Marketing Optimization Map — your guide to exploring the nuances of optimized content marketing through a product-focused lens. In this session you'll learn data and lessons from Oli's biggest ever content marketing experiment, and how those lessons have changed his approach to content; a context-to-content-to-conversion strategy for big content that converts; advanced methods for creating "choose your own adventure" navigational experiences to build event-based behavioral profiles of your visitors (using GTM and GA); and innovative ways to productize and market the technology you already have, with use cases your customers had never considered.
Content Marketing Is Broken and Only Your M.O.M. Can Save You
Mobile-First Indexing or a Whole New Google
Mobile-First Indexing or a Whole New Google

Presented by: Cindy Krum
Mobile-First Indexing or a Whole New Google

By: Cindy Krum
The emergence of voice-search and Google Assistant is forcing Google to change its model in search, to favor their own entity understanding or the world, so that questions and queries can be answered in context. Many marketers are struggling to understand how their website and their job as an SEO or SEM will change, as searches focus more on entity-understanding, context and action-oriented interaction. This shift can either provide massive opportunities, or create massive threats to your company and your job — the main determining factor is how you choose to prepare for the change.
Mobile-First Indexing or a Whole New Google
Bigger Data Requires Bigger Tools: How BI Helps You Tell Stronger Stories
Bigger Data Requires Bigger Tools: How BI Helps You Tell Stronger Stories

Presented by: Wil Reynolds
Bigger Data Requires Bigger Tools: How BI Helps You Tell Stronger Stories

By: Wil Reynolds
The analysts are coming for your job, not AI (at least not yet). Analysts stopped using Excel years ago; they use Tableau, Power BI, Looker! They see more data than you, and that is what is going to make them a threat to your job. They might not know search, but they know data. In this talk, Wil documents his obsession with Power BI and the insights he can glean in seconds which is helping every single client at Seer at the speed of light. Search marketers must run to this opportunity, as analysts miss out on the insights because more often than not they use these tools to report. We use them to find insights.
Bigger Data Requires Bigger Tools: How BI Helps You Tell Stronger Stories
Why Nine out of Ten Marketing Launches Suck (and How to Be the One that Doesn't)
Why Nine out of Ten Marketing Launches Suck (and How to Be the One that Doesn't)

Presented by: Rand Fishkin
Why Nine out of Ten Marketing Launches Suck (and How to Be the One that Doesn't)

By: Rand Fishkin
More than ever before, marketers are launching things -- content, tools, resources, products -- and being held responsible for how/whether they resonate with customers and earn the amplification required to perform. But this is hard. Really, really hard. Most of the projects that launch, fail. What separates the wheat from the chaff isn't just the quality of what's built, but the process behind it. In this presentation, Rand will present examples of dismal failures and skyrocketing successes, and dive into what separates the two. You'll learn how anyone can make a launch perform better, and benefit from the power of being "new."
Why Nine out of Ten Marketing Launches Suck (and How to Be the One that Doesn't)
Your Red-Tape Toolkit: How to Win Trust and Get Your Search Work Implemented
Your Red-Tape Toolkit: How to Win Trust and Get Your Search Work Implemented

Presented by: Heather Physioc
Your Red-Tape Toolkit: How to Win Trust and Get Your Search Work Implemented

By: Heather Physioc
Are your search recommendations overlooked and misunderstood? Do you feel like you hit roadblocks at every turn? Are you worried that people don't understand the value of your work? Learn how to navigate corporate bureaucracy and cut through red tape to help clients and colleagues understand your search work — and actually get it implemented. From diagnosing client maturity to communicating where search fits into the big picture, these tools will equip you to overcome obstacles to doing your best work.
Your Red-Tape Toolkit: How to Win Trust and Get Your Search Work Implemented
The Problem with Content and How We Fix It
The Problem with Content and How We Fix It

Presented by: Casie Gillette
The Problem with Content and How We Fix It

By: Casie Gillette
Everyone thinks they need content but they don't think about why they need it or what they actually need to create. As a result, we are overwhelmed with poor quality content and marketers are struggling to prove the value. In this session, we'll look at some of the key challenges facing marketers and how a data-driven strategy can help us make better decisions.
The Problem with Content and How We Fix It
Near me or Far: How Google May Be Deciding Your Local Intent for You
Near me or Far: How Google May Be Deciding Your Local Intent for You

Presented by: Rob Bucci
Near me or Far: How Google May Be Deciding Your Local Intent for You

By: Rob Bucci
In August 2017, Google stated that local searches without the "near me" modifier had grown by 150% and that searchers were beginning to drop geo-modifiers — like zip code and neighborhood — from local queries altogether. But does Google still know what searchers are after? For example: the query [best breakfast places] suggests that quality takes top priority; [breakfast places near me] indicates that close proximity is essential; and [breakfast places in Seattle] seems to cast a city-wide net; while [breakfast places] is largely ambiguous. By comparing non-geo-modified keywords against those modified with the prepositional phrases "near me" and "in [city name]" and qualifiers like "best," we hope to understand how Google interprets different levels of local intent and uncover patterns in the types of SERPs produced. With a better understanding of how local SERPs behave, SEOs can refine keyword lists, tailor content, and build targeted campaigns accordingly.
Near me or Far: How Google May Be Deciding Your Local Intent for You
View All Sessions

2018 Preview: Watch “Ranking is a Promise: Can You Deliver?” by Dr. Pete Meyers from Moz
In our rush to rank, we put ourselves first, neglecting what searchers (and our future customers) want. Google wants to reward sites that deliver on searcher intent, and SERP features are a window into that intent. During one of our highest rated sessions at MozCon 2018, Moz’s own SEO scientist, Dr. Pete Meyers discusses mapping keywords to searcher intent and capitalizing on the promise of ranking to drive results that attract clicks and customers. Enjoy!
Lily Ray
I’ve made MozCon an annual ritual. I leave each year feeling invigorated with new ideas, new skills, and a refreshed approach to my own client strategies. The information I’ve learned at MozCon has significantly improved my abilities as an SEO and has led to better results for my clients.
Lily Ray | Director of SEO at Path Interactive
Wilson Altidor
If you want to learn and apply what’s happening, how it’s happening, and why its happening. MozCon will help you re-assess, re-calibrate, and re-engage your web marketing to a whole other level.
Wilson Altidor | Web UX Specialist at Paul Fredrick
Tori Braunston
Blew my mind! Fantastic atmosphere, spectacular speaker choices and a great mix of SEO topics. Great to validate some of the tactics I am using now and what I should be looking into for the future. Thanks MozCon!
Tori Braunston | Marketing Specialist at Knowledge Anywhere
Dave Davies
Whether you’re a beginner looking to gather information to get started or a seasoned veteran hoping to gain new perspectives and insights, Mozcon delivers year-after-year. The speakers include some of the best names in the industry and they've clearly polished their presentations before getting on stage as they're virtually flawless leaving us to simply soak in the knowledge.
Dave Davies | CEO at Beanstalk Internet Marketing

http://archive.is/zsKXc

The MozCon 2018 Video Bundle
26 lessons from the brightest minds in online marketing and SEO. Anytime. Just press play.
Exceptional speakers. Actionable tactics. Instantly.
The Democratization of SEO
The Democratization of SEO

Presented by: Jono Alderson
The Democratization of SEO

By: Jono Alderson
How much time and money do we collectively burn by fixing the same kinds of basic, "binary," well-defined things over and over again (e.g., meta tags, 404s, URLs, etc), when we could be teaching others throughout our organizations not to break them in the first place? As long as we "own" technical SEO, there's no reason (for example) for the average developer to learn it or care — so they keep making the same mistakes. We proclaim that others are doing things wrong, but by doing so we only reinforce the line between our skills and theirs. We need to start giving away bits of the SEO discipline, and technical SEO is the easiest piece for us to stop owning. It's time for more democratization, education, collaboration, and investment in open-source projects so we can fix things once, rather than a million times.
The Democratization of SEO
Content Marketing Is Broken and Only Your M.O.M. Can Save You
Content Marketing Is Broken and Only Your M.O.M. Can Save You

Presented by: Oli Gardner
Content Marketing Is Broken and Only Your M.O.M. Can Save You

By: Oli Gardner
Traditional content marketing focuses on educational value at the expense of product value, which is a broken and outdated way of thinking. We all need to sell a product, and our visitors all need a product to improve their lives, but we're so afraid of being seen as salesy that somehow we got lost, and we forgot why our content even exists. We need our M.O.M.s! No, not your actual mother. Your Marketing Optimization Map — your guide to exploring the nuances of optimized content marketing through a product-focused lens. In this session you'll learn data and lessons from Oli's biggest ever content marketing experiment, and how those lessons have changed his approach to content; a context-to-content-to-conversion strategy for big content that converts; advanced methods for creating "choose your own adventure" navigational experiences to build event-based behavioral profiles of your visitors (using GTM and GA); and innovative ways to productize and market the technology you already have, with use cases your customers had never considered.
Content Marketing Is Broken and Only Your M.O.M. Can Save You
Mobile-First Indexing or a Whole New Google
Mobile-First Indexing or a Whole New Google

Presented by: Cindy Krum
Mobile-First Indexing or a Whole New Google

By: Cindy Krum
The emergence of voice-search and Google Assistant is forcing Google to change its model in search, to favor their own entity understanding or the world, so that questions and queries can be answered in context. Many marketers are struggling to understand how their website and their job as an SEO or SEM will change, as searches focus more on entity-understanding, context and action-oriented interaction. This shift can either provide massive opportunities, or create massive threats to your company and your job — the main determining factor is how you choose to prepare for the change.
Mobile-First Indexing or a Whole New Google
Bigger Data Requires Bigger Tools: How BI Helps You Tell Stronger Stories
Bigger Data Requires Bigger Tools: How BI Helps You Tell Stronger Stories

Presented by: Wil Reynolds
Bigger Data Requires Bigger Tools: How BI Helps You Tell Stronger Stories

By: Wil Reynolds
The analysts are coming for your job, not AI (at least not yet). Analysts stopped using Excel years ago; they use Tableau, Power BI, Looker! They see more data than you, and that is what is going to make them a threat to your job. They might not know search, but they know data. In this talk, Wil documents his obsession with Power BI and the insights he can glean in seconds which is helping every single client at Seer at the speed of light. Search marketers must run to this opportunity, as analysts miss out on the insights because more often than not they use these tools to report. We use them to find insights.
Bigger Data Requires Bigger Tools: How BI Helps You Tell Stronger Stories
Why Nine out of Ten Marketing Launches Suck (and How to Be the One that Doesn't)
Why Nine out of Ten Marketing Launches Suck (and How to Be the One that Doesn't)

Presented by: Rand Fishkin
Why Nine out of Ten Marketing Launches Suck (and How to Be the One that Doesn't)

By: Rand Fishkin
More than ever before, marketers are launching things -- content, tools, resources, products -- and being held responsible for how/whether they resonate with customers and earn the amplification required to perform. But this is hard. Really, really hard. Most of the projects that launch, fail. What separates the wheat from the chaff isn't just the quality of what's built, but the process behind it. In this presentation, Rand will present examples of dismal failures and skyrocketing successes, and dive into what separates the two. You'll learn how anyone can make a launch perform better, and benefit from the power of being "new."
Why Nine out of Ten Marketing Launches Suck (and How to Be the One that Doesn't)
Your Red-Tape Toolkit: How to Win Trust and Get Your Search Work Implemented
Your Red-Tape Toolkit: How to Win Trust and Get Your Search Work Implemented

Presented by: Heather Physioc
Your Red-Tape Toolkit: How to Win Trust and Get Your Search Work Implemented

By: Heather Physioc
Are your search recommendations overlooked and misunderstood? Do you feel like you hit roadblocks at every turn? Are you worried that people don't understand the value of your work? Learn how to navigate corporate bureaucracy and cut through red tape to help clients and colleagues understand your search work — and actually get it implemented. From diagnosing client maturity to communicating where search fits into the big picture, these tools will equip you to overcome obstacles to doing your best work.
Your Red-Tape Toolkit: How to Win Trust and Get Your Search Work Implemented
The Problem with Content and How We Fix It
The Problem with Content and How We Fix It

Presented by: Casie Gillette
The Problem with Content and How We Fix It

By: Casie Gillette
Everyone thinks they need content but they don't think about why they need it or what they actually need to create. As a result, we are overwhelmed with poor quality content and marketers are struggling to prove the value. In this session, we'll look at some of the key challenges facing marketers and how a data-driven strategy can help us make better decisions.
The Problem with Content and How We Fix It
Near me or Far: How Google May Be Deciding Your Local Intent for You
Near me or Far: How Google May Be Deciding Your Local Intent for You

Presented by: Rob Bucci
Near me or Far: How Google May Be Deciding Your Local Intent for You

By: Rob Bucci
In August 2017, Google stated that local searches without the "near me" modifier had grown by 150% and that searchers were beginning to drop geo-modifiers — like zip code and neighborhood — from local queries altogether. But does Google still know what searchers are after? For example: the query [best breakfast places] suggests that quality takes top priority; [breakfast places near me] indicates that close proximity is essential; and [breakfast places in Seattle] seems to cast a city-wide net; while [breakfast places] is largely ambiguous. By comparing non-geo-modified keywords against those modified with the prepositional phrases "near me" and "in [city name]" and qualifiers like "best," we hope to understand how Google interprets different levels of local intent and uncover patterns in the types of SERPs produced. With a better understanding of how local SERPs behave, SEOs can refine keyword lists, tailor content, and build targeted campaigns accordingly.
Near me or Far: How Google May Be Deciding Your Local Intent for You
View All Sessions

2018 Preview: Watch “Ranking is a Promise: Can You Deliver?” by Dr. Pete Meyers from Moz
In our rush to rank, we put ourselves first, neglecting what searchers (and our future customers) want. Google wants to reward sites that deliver on searcher intent, and SERP features are a window into that intent. During one of our highest rated sessions at MozCon 2018, Moz’s own SEO scientist, Dr. Pete Meyers discusses mapping keywords to searcher intent and capitalizing on the promise of ranking to drive results that attract clicks and customers. Enjoy!
Lily Ray
I’ve made MozCon an annual ritual. I leave each year feeling invigorated with new ideas, new skills, and a refreshed approach to my own client strategies. The information I’ve learned at MozCon has significantly improved my abilities as an SEO and has led to better results for my clients.
Lily Ray | Director of SEO at Path Interactive
Wilson Altidor
If you want to learn and apply what’s happening, how it’s happening, and why its happening. MozCon will help you re-assess, re-calibrate, and re-engage your web marketing to a whole other level.
Wilson Altidor | Web UX Specialist at Paul Fredrick
Tori Braunston
Blew my mind! Fantastic atmosphere, spectacular speaker choices and a great mix of SEO topics. Great to validate some of the tactics I am using now and what I should be looking into for the future. Thanks MozCon!
Tori Braunston | Marketing Specialist at Knowledge Anywhere
Dave Davies
Whether you’re a beginner looking to gather information to get started or a seasoned veteran hoping to gain new perspectives and insights, Mozcon delivers year-after-year. The speakers include some of the best names in the industry and they've clearly polished their presentations before getting on stage as they're virtually flawless leaving us to simply soak in the knowledge.
Dave Davies | CEO at Beanstalk Internet Marketing