Absolute FB Ads by Claire Pelletreau

Absolute FB Ads by Claire Pelletreau

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Absolute FB Ads by Claire Pelletreau Torrent

Absolute FB Ads by Claire Pelletreau Torrent

You’ve spent the last 6-12 months hustling like crazy to seriously grow your business. And boy, has it paid off! You’re making good money by selling online courses, have raving fans who can’t stop singing your praises, and you’ve got plans. BIG plans:

Get REAL Results from Facebook Ads Without Pulling Your Hair Out!

You’re ready to drive a TON of new traffic to your site.

Hit record numbers with your email list.

Work with a rockstar team that runs your business while you’re focusing on the Big Picture.

Sell so many of your courses that $100K feels like a drop in the revenue bucket.

Basically, make more MONEY and get RECOGNITION for the incredible work you put out into the world.

You know Facebook ads are a huge part of an EFFECTIVE marketing strategy . . .

but you’re not 100% sure how to make them truly work for you in your own business!

I’m guessing you can relate to at least some of the following…

You have no idea how to budget your ads. You want to know how much money you SHOULD spend and where. Every time you run a campaign, it feels like cash is just slipping through your fingers.

The hours you’ve wasted researching options and settings is cringe-worthy. But nobody has given you a straight answer! You just want to know how to target your audience – is that so hard???

You’ve been able to run some ads, but they’re not bringing in the incredible ROI you’ve heard your colleagues talk about. The truth is, you’re not really sure what the problem is!

The Facebook ad consultants that you’ve talked to charge WAY more than you can afford to spend. Their fees plus the cost of ads cut into your profits so much that it just doesn’t make sense to even use Facebook ads that way.

You don’t even know where the hell to start. You spent a few minutes staring at Facebook’s complicated interface and just gave up. This sh*t is just way too complicated, and you fear it might not even be worth it.

You’ve been burned by Facebook ads in the past. You hired someone to do them for you but it was a complete waste of money. The worst part? You don’t know if A) that consultant didn’t know what they were doing, B) maybe Facebook ads just don’t work for your particular business, or C) you were using the wrong strategy. (My guess is a little of A, none of B, and a lot of C.)

You can’t figure out the tracking to save your life. It MIGHT be working correctly, but you’re honestly not sure. What’s the point of dumping money into a marketing channel if you can’t be sure that you’re making back $5 for every $1 you spend?

Here’s the truth: if you throw together a few ads here and there without a solid STRATEGY for making your money back, you’re going to lose at the Facebook ad game.

You could end up wasting time, sanity, and a BOATLOAD of money.

But don't worry. Your days of pulling your hair out are over.

Because once you learn HOW to create and optimize Facebook ads for your business, you’ll be able to run ads with ease, save time on marketing, and FINALLY hit those revenue goals you’ve been dreaming of.

Your subscriber list grows every day with qualified leads who are primed to become customers. Your bank account thanks you every day as your sales skyrocket!

Those list building ads are a part of a COMPLETE Facebook ad strategy designed to sell more of your online courses or programs. No more throwing different campaigns up against the wall and seeing what sticks . . . until it doesn’t anymore.

No more drowning in options, buttons and jargon you don’t understand. You’ve mastered Facebook’s advanced interface and you know exactly what to do and how to do it, quickly. Nothing more, nothing less, just winning.

Writing ad copy no longer mystifies you OR takes up much of your time. You know EXACTLY what works for your audience, and you don’t waste time on words that don’t convert! #NobodyHasTimeForThat

Your advertising costs continually go down as your numbers go up. As you continue to master Facebook ads, you get better at targeting the right people AND the Facebook algorithm starts working to bring you better leads. Win-Win!

Your organic reach has even expanded. The more people who find out about your services the more they tell their friends. New folks flock to your blog posts, communities and webinars!

Facebook ads are a simple, effective part of your marketing strategy. You pump out ads with barely a thought. Or even hand off the implementation to your assistant or VA so you can get on with the work you love to do.

Most importantly, you’ve increased your cash flow WITHOUT spending all your profits on more contractors. Doesn’t it feel good to keep the money you make?

Yup, Facebook ads really can be that effective and that simple.

Because Facebook is pretty much Skynet from Terminator (you know, the creepy organization that knows everything about everyone): they have a TON of information about your potential clients that you can use to target the RIGHT folks.

Facebook even knows if you’re the type of person who clicks “like” or reads every blog post that crosses their feed. Did you know that showing ads to these different types of people dramatically impacts your costs and conversions?

That means you can use this information to precisely pinpoint the people who are most likely to take the SPECIFIC action you want them to at each step of your strategy.

“Sounds great. What’s the catch?”

The problem is Facebook doesn’t want it to be easy. Sadly, they make a HUGE amount of money off of people who don’t understand how the system works.

But by making simple, yet highly effective changes to the way you create and optimize your ads, you can make Facebook’s little mind tricks for for you instead of against you.

Want to know how? The answer is:

This step-by-step course gives you the ENTIRE strategy your business needs to make millions in course sales with Facebook ads.

We’re not just talking about how to run one campaign for one webinar – I’m giving you an entire system, a way of thinking about how to up-level your business through targeted marketing. I’ll teach you exactly what you need to know to amass tons of subscribers, direct loads of traffic, and make thousands of course sales.

Yes, you really can put ads in front of people and have them instantly convert to paying customers! I’ll show you the specific types of ads (*COUGH* Messenger and video ads) that have the most impact when you’re asking for the sale, when to run them, how much to spend, what the copy should say, and of course, how to actually set them up.



Learn how to calculate exactly how much to spend on your next campaign and when to spend it. You’ll no longer invest in campaigns that don’t have a chance of making money for your business. Then spend that extra cash on your dream SEO whiz, copywriter or graphic designer.

Learn how to use the Facebook Pixel from the get-go and save yourself MASSIVE headaches in the future. You’ll be able to track how many people clicked on your ad and if that actually drove traffic to your site, webinar registration, or landing page. The Facebook Pixel can be a little tricky when you first start out but these instructions make it ridiculously easy. (You can hold me to that.)



I love a good how-to lesson, but that’s all worthless if you don’t have the right strategy in place! Before you spend another dollar, you’ll learn about the three pieces of a holistic Facebook ad campaign, when to implement which part, and what kind of ads work best for YOUR business.

This module and the rest of the course cover classic link (text plus image) ads, carousel ads, Messenger ads, video ads, and content awareness ads (a.k.a. ads for your blog or video posts).

Dig into to Facebook’s reports to get the dirt on precisely what happened with your campaign (and where all your money went). I’ll help you sort through the data so it’s easy to see what’s working (and what isn’t) while your ads are running. The more you continually adapt your strategies, the better your ads will do!

We’ll go over how to create ads that ONLY target people who will most likely become paying customers or clients. This is how you keep your marketing budget low and your conversion rates HIGH! Targeting a whole bunch of folks who will never buy your products is your shortcut to some real financial difficulties.



I’ll show you the art of writing ad copy, the kind that will woo new customers to your shores. Don’t waste time staring at your keyboard. Know exactly what to say and how to say it! With my 5 Rules for Writing Ad Copy, you’ll learn how to balance humor, emotion, and clarity!



Master the Power Editor without cursing the day Mark Zuckerberg was born. It’s not a simple interface but I’m literally making it my life’s work to simplify it for you! You’ll have complete control over how you create your campaigns by accessing a wide range of options that can have a HUGE impact on your campaign.

Easily design ad images that look great, get noticed, and never get rejected by Facebook! I’ll show you simple techniques using Photoshop or Canva to create irresistible photos that catch the eye, no matter how cluttered the News Feed gets.



Pleased with how things went, and want to scale your success? Feel like banging your head against the wall about your expensive conversions? Let me walk you through the three strategic ways to continue running your ads, make changes, or test new ideas! Facebook is constantly growing and developing, but you’ll have the tools to stay on top of it.

Video ads are TAKING OVER as the new King of the News Feed, but getting tons of “views” does not always translate to more money in the bank. I’ll walk you through the best uses of video ads, and then how to create ones that people can’t tear their eyes away from!



In case you haven’t heard by now, relying 100% on list building ads is a recipe for a lackluster launch (and empty bank account). Use content awareness ads, e.g. ads for your blog and video posts, to nurture cold audiences before you ask them to open their wallets for you.

Here’s what’s inside Absolute FB Ads:

With ABSOLUTE FB ADS you’ll get…


Grouped into 12 modules, everything you need to learn is broken up into short, easy-to-digest lessons. I’ve included actionable steps, screenshot tutorials, and get-‘er-done plans so you can apply what you learn to YOUR business, right away. ($2000-value)



This course isn’t just about learning theory. I want you to be able to apply everything you learn directly to your business, right away. These worksheets will help you work through the process of 1. honing in your ideal Facebook Ad strategy and 2. making it happen. ($400-value)

For all you technophobes, I’ll hold your hand through the more technical and confusing aspects of Facebook ads. For example, I’ll show you exactly how to use the Power Editor to quickly scale your campaigns, the best ways to create stunning images on Canva, and how to create and save your audiences ahead of time, saving you one of the most hair-splitting headaches Facebook could ever produce. ($900-value)

FYI: the lessons in this course are primarily text-and-screenshot-based. If you live for video instruction in courses, I'm not your girl.


This is actually my FAVORITE part of the course. Facebook is ALWAYS changing. I will be updating this course as fast as I can, and you will have access to every change (even if the price goes up later). BUT I want you to also have a place to discuss new updates, error messages, and bugs immediately.

Plus, as you develop your skills with Facebook ads, you’ll invariably venture into the land of more complex advertising tactics. You may have questions, and I want to be there to answer them for you.

The Absolute Support Group is a private group on Facebook EXCLUSIVELY for Absolute FB Ads customers. My team and I will be in there to help answer questions, level up your strategy, and hold your hand through any changes to Facebook’s ever-evolving interface!

I think of this as the Customer Support Facebook SHOULD have, but doesn’t.

Now, this community is ONLY about Facebook ads. This isn’t a place to promote your blog or round up new clients. I like keeping the group FOCUSED so it doesn’t become overwhelming or cluttered with anything unnecessary. Just great information about how to fix Facebook ad problems and achieve greater levels of success. ($5000-value)

Total Package Value = $9,050


Not convinced?

Here’s what people are saying about Absolute FB Ads and working with me:

I’ve been curious about using Facebook ads for a while but all the advice I’d been given and articles I read seem to contradict itself. Absolute FB Ads cleared up every question I had about what to spend money promoting and how to put together my ads. My list is growing as we speak and I’ve only spent about $80 so far!

– Heidi Thompson, Evolve Your Wedding Business

“When I first started with Facebook ads, it was hit or miss. Sometimes, it worked! But sometimes, Facebook would have changed everything and ads that worked before weren’t getting the same results.

That’s where Claire’s Absolute FB Ads swooped in to save the day!

Our ads are now working like GANGBUSTERS. We are adding new leads to our business at less than $1.50 per opt-in and even more exciting we are getting a 4x ROI!

No longer was I crossing my fingers, hoping that I wasn’t throwing away thousands of dollars. With the strategies Claire has shared, our Facebook Ads have gone from a money pit to a money machine generating an extra $2K per week!

– Racheal Cook, Creator of the Sweet Spot Strategy and the Yogipreneur

“Claire is a 1-2 punch of Facebook advertising expertise. She’s not just interested in the cool features and massively valuable tactics you can employ with your Facebook ads. She’s also strategic, which means she helps you think about how your ads fit into the bigger picture and contribute to the overall success of your business. My clients love learning from her. You will too.”

– Tara Gentile, Founder of CoCommercial

I had done some Facebook ads before enrolling in Claire’s course, and I always felt that I was missing something. There just seemed to be so many options and I wasn’t sure what the right type of ad for my situation was – I constantly felt I was missing something. The Absolute FB Ads course really cuts down what works and what doesn’t without overly simplifying things. It’s in-depth and comprehensive, but also quite easy-going. It isn’t boring either, which it could have easily been. I went through the entire course materials once and then picked off it in small chunks as I was creating the ads.

I would absolutely recommend the Absolute FB Ads course.

– Rob Young, The Hundred Dollar Club

Claire did one hell of a job breaking down the Power Editor. I was able to follow her directions and implement them with barely any learning curve, which I would say is a huge success considering I’m a total newbie! I love the pictures and screenshots – they were huge in helping me understand the process much easier.

– Megan Hale, Relationship Coach

Before buying this course, I had a general sense of how to run Facebook ads, but I was too intimidated to use the Power Editor. I had never even gone in there!

With Absolute FB Ads, I had the course open in one window and the Power Editor in another, putting an ad together step-by-step. That ad helped me grow my list by more than 1600 new subscribers, and lots of those people ended up buying our coloring posters with very little marketing on my part.

A few months later, I spent about $2000 on a Facebook ad campaign to promote our new Advent coloring posters. The sales were WAY beyond what I expected, and a huge influx of those new customers were all coming from the ads! Our mailing list went from 5700 to 7300, and those Advent coloring posters sold like crazy. I was expecting about 300 orders, and we sold out at 675, bringing in $63,000 in just one week.

Thanks for such a great course that was both incredibly informative and easy to jump into. I couldn’t have done it without you, Claire!

– Adam Walker Cleaveland, Illustrated Children’s Ministry

"Claire's biggest problem is that she over-delivers and doesn't charge enough for her work!"

Tony Rulli, Co-Founder of Intentional Spark

Honestly, Absolute FB Ads was perfect for my needs. It was so detailed that I was able to set up my very first ad campaign and ads just by following Claire’s steps.

I especially loved the tips on writing ad copy and putting together the images. It seems so simple now, but having examples of well-converting ads was extremely helpful. Best money I’ve spent in a LONG time!

– Brittany Becher, Scoop Industries

I was nervous to enroll in Absolute FB Ads because it so easily could have been stuff I already knew or could easily figure out: simple strategies that weren’t worth my dollars. But I trusted Claire because of all the in-depth blog posts she gives. And good thing – this course was really helpful. Like my little roadmap for a successful ad!

I ran one Facebook ad and 1.27% of the people who saw it became a new subscriber. Almost every one of them stayed on my list. And each one only cost just over a dollar. They say a subscriber on your list is worth about $2, so I’m calling this a total win!!

– Laura C George – Business Coach for Artists

I manage Facebook accounts for clients all day long so I am always hungry for the latest tactics. Finding Claire’s blog was a godsend. I have spent thousands and years on my education – I wish I had had this type of resource when I was starting out and for free!

Claire is just marvelous at what she does and her touch for details and explaining things always leave me wanting more. Going for her Absolute Ads course was a no brainer. I thought I would get a refresher on Facebook ad basics, but I definitely took away a lot more than that. I can’t wait for what’s to come!

– Lenny Ramirez, Facebook Ads Consultant

I have three words for you: buy it NOW. This course is absolutely freaking awesome. I used to run away in fear of the Power Editor and Facebook ads, just blindly throwing my money at Facebook, hoping something would come out of it.

This guide has been my saving grace. I literally follow it step by step as I’m creating ads. It is SO incredibly thorough and helpful. Each lesson is descriptive, clear, and outlines exactly what you should be doing to create a successful ad. If I can create an ad (as a self-proclaimed tech-phobe and Power Editor-phobe), you can absolutely do it using this guide.

Claire over-delivers with the amount of information, ideas, content, and instructions and this guide has completely shifted my perspective around creating ads.

– Jenn Hand, Health Coach

"For every $1K we put into Facebook ads, we make $15K in revenue. Thank you, Claire!

Sarah Jones, Founder of Introverted Alpha

By the same token,

Absolute FB Ads is NOT for:


If someone’s bad in bed, Viagra’s not really going to do much for their sex life. (Sorry!) But, if you’re great between the sheets but just want to last a little longer, take the blue pill and you’ll get great results.

Likewise, if you haven’t put the time into the foundation of your business, or aren’t willing to put the work into your offerings, Facebook ads aren’t going to make your business explode. BUT if you have great content and offerings that people can’t resist, then Facebook ads can be the little blue pill you need to hit it home.

Now keep in mind: Facebook ads are like Viagra and not a silver bullet.

Absolute FB Ads has been COMPLETELY overhauled to focus on Facebook ads for businesses that sell online courses or group coaching or training programs.

In addition to that requirement, Absolute FB Ads is best for entrepreneurs who:

Know that your offerings and audience are a match. Now all that’s left is to scale.
Are working on an evergreen sales funnel, or who plan to in the future.
Are thinking of launching in the next 6-9 months.
Would like to eventually hire someone to run their ads for them. Having an understanding of how Facebook ads do and DON’T work is so important when you’re outsourcing this piece to someone who may or may not get you the results you’re hoping for.

People who are struggling to pay their bills every month.
Anyone who wants an easy shortcut to making money. Facebook ads require a LOT of testing and tweaking; anyone who tells you otherwise is lying.
People who are not interested in selling courses or group training/coaching programs.

Stress-Free Money Back Guarantee

Absolute FB Ads is going to simplify your life and help you grow your business. That said, if you complete the course within 30 days of your purchase and aren’t totally in love with it, I’ll refund your money. No matter why it wasn’t right for you, you get your money back. I want you to feel 100% comfortable signing up for this course and I’m SUPER confident it’s going to do wonders for your business.

Suddenly it seemed like every month there were new and more complex changes to Facebook. Ones that made it more costly and confusing, and killed any sort of organic reach you may have been enjoying. And this all seemed to happen overnight!

It took many hours (way too many) of research and a whole lotta trial and error to master the ever-changing Power Editor and Facebook ecosystem. It was stressful, confusing, and effing frustrating.

But all that work paid off. Now I have a killer system that can get your ads converting and actually moving the needle on your business! I’ve helped hundreds of business owners just like you increase their reach and decrease ad costs through my fool-proof systems.

Now, after coming up with my system, I initially started my blog to just help smart entrepreneurs make the most of their advertising budgets. But it quickly became clear to me that folks need more intensive education on ads. Without an entire step-by-step strategy, it’s very difficult to make sense of the (expensive) beast that is social advertising.

That’s why I created Absolute FB Ads. This course gives you exactly what you need to know, and not a word more. If you’re willing to learn how to do Facebook ads right (and can follow directions), this simple guide will be easy (and fun) to follow. Instead of spending hours and hours trying to get your ads just right (like I did) you’ll be able to create your ads, get them up and running, and see what’s working in just a couple of days!

Hello there!

My name is Claire Pelletreau and I’m a Facebook ads consultant and self-professed conversion junkie.

What does that mean?

It means I get my kicks from crafting Facebook campaigns, dancing around in the Power Editor (or my office), and watching your traffic turn into subscribers almost before my very eyes!

I’ve worked in online marketing and Facebook advertising since 2011 (back when pretty much any picture of a cat would go viral). I started my crazy social media journey by spearheading Laura Roeder’s advertising campaigns. While working for Laura, I perfected the art of incorporating paid traffic into the big picture strategy of massive launches and helped her company bring in hundreds of thousands of dollars in revenue.

Ready to meet your Facebook ad tour guide?

But then, the landscape changed.

Ready to FINALLY run Facebook ads that WORK?

(It's about time, don't you think?)
Enroll in ABSOLUTE FB ADS for $997

I wish I could! The truth is that not every campaign kicks ass, not even my own. BUT I will give you the tools to look at your reports and adjust your campaign so the next time your numbers will improve. There’s some trial and error to this, but I can guarantee your numbers will get better!

⁉️ But I’ve already tried Facebook ads and they were a flop!

⁉️ Do you have an affiliate program? What’s the deal?

There is a whole boatload of common mistakes that probably contributed to this ‘flop’. But after one go-round with Absolute FB Ads, you’ll identify exactly what the problems were AND how to fix them. YOU weren’t the flop, you just need to tweak your strategy.

It probably would, but please don’t buy Absolute FB Ads if you have an e-commerce business. Check out this course instead. (That’s my affiliate link, btw.)

⁉️ I sell digital products at a lower price point – can I even afford Facebook ads?

Bullseye goes into detail about choosing the right audience based on your objective. Absolute FB Ads takes things several steps further by helping you with ALL the other pieces, like writing copy, creating images, choosing which kind of ad to even use, reading your reports, optimizing your campaigns, and much, much more.

⁉️ Can’t I just hire someone to do it for me?

Still not convinced? Let me lay down some FAQs for you:

Sure! But I don’t recommend it. Now, as a Facebook ad consultant, why would I say that? Because it’s not in your best interest! (Or your wallet’s.) Don’t hire me – learn to create your own campaigns with the help of Absolute FB Ads, and eventually hand it off to your super capable team. Trust me – this is the best use of your hard-earned money.

Yeah, I want that for you too.

⁉️ Can you guarantee I’ll get good results from Facebook ads?

⁉️ Is your course up-to-date? Will it STAY up-to-date?

This is one of the main reasons I’ve raised the price so significantly: I’ve been updating this course since I launched it in 2014. The newest version was completely updated in mid-2017.

You know how lots of entrepreneurs start with one topic and eventually transform into generic business coaches? I can’t predict the future or anything, but Facebook ads give me plenty of new material to work with year after year. In other words? You can count on me to keep updating the course for a good while.

Absolute FB Ads gives you a formula to understand what you should reasonably budget to spend on your campaigns depending on your course or program price.

⁉️ I bought your ebook, Bullseye. How is this different?

⁉️ Will Absolute FB Ads help me sell physical products?

Ready to win at Facebook ads

(and watch your bank account grow)?

Yup, sure do. Anyone who purchases Absolute FB Ads is invited to join us as an affiliate. You earn $300 for every sale that you help us make, and commissions are paid out monthly via Teachable.

After 3 sales, you’ve more than covered your own investment in the course. I actually get nearly 20% of my business this way which means lots of folks get this course for FREE!

☞ Angela Ponsford, Dotti Media

Before I worked with Claire I was overwhelmed and a bit confused about Facebook Ads. Claire kicked my butt to get my lead magnet, landing pages & ad images ready; I had been procrastinating on doing it all for a couple of months! Claire taught me how to write ad & landing page copy that really resonates with the audience, rather than just being about me, me, me.

I am now confident to really delve into the reports and know that I’m looking at the correct metrics. I’m confident in my ability to put together great ads and measure the results; like a FB Ads Badass! This course is great for small business owners that don’t know what they’re doing with FB ads. Claire is really down to earth and explains everything in a friendly, easy-to-understand way. And she REALLY knows her stuff!


☞ Kate Courageous, Your Courageous Life

There are a lot of people online who offer business help of some sort or another, but few are as thorough as Claire. She doesn’t phone anything in. She understands the pragmatic outcomes that someone wants from working with her–they want to learn how to utilize Facebook ads and make money with them–and she keeps that bottom line in mind. She’s efficient, offers excellent feedback, and over-delivers. I absolutely feel that this has been worth the investment.

☞ Anne Samoilov – Fearless Launching

I started running ads to build up my list before one of my launches earlier this year. After a brief conversation with Claire, I was able to dramatically reduce the cost of each new subscriber using her simple tips on targeting and my ad copy!

Copyright © 2017 Claire Pelletreau

☞ Erin Stutland – Shrink Session

I worked with Claire on Facebook ads for a number of my big launches. She helped me figure out when to invest more in ads to grow my reach and when to put on the breaks. In the last launch, not only did we have tremendous lead gen, but earned a 300% ROI on my ads!

☞ Becca Tracey, The Uncaged Life

Before I worked with Claire, I was CLUELESS about Facebook ads. I knew people were having great success with them but I was too nervous to dive in on my own and waste money. As a result of our training sessions, I’m excited about using Facebook ads! I got over 500 new quality subscribers to my list from that very first campaign we ran together. Now I know how to run ads without wasting money, and I’m pumped that I have this as a tool for growing my business and promoting my products and services. Plus I’ve learned how to accurately track my ads and make changes on the go to help them convert better!

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