How to Run TikTok Ads by Gerardo Perez Foundr

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SIGN UP NOW!Reach the fastest-growing
new audience online
and grow your business
with TikTok ads

Proof that TikTok ads are the marketing opportunity of the decade
Fastest to one billion active users…

    Age 30 & Above

    Over 50% of TikTok users are 30 or older, it’s not just for teenagers anymore.
    #1 in spending

    Global spend on TikTok for Q1 2022 was the biggest quarter for any app or game ever. people buy here.
    Most engaging

    Average users spend 25.7 hours per month on TikTok, more than Facebook and Instagram combined

If You're Running Ads, You Know This:
Growth has stalled, even
for the best advertisers

Even the biggest platforms are seeing declining user growth for the first time in their history. And with paid ads being more crowded than ever, it’s too risky to rely on just one paid channel.
the trends we’re seeing…

    Less tracking

    Apple’s anti-tracking protections set to cost Facebook $12B in 2022 alone.
    Decreasing ROAS

    Razor-thin margins as ad costs continue to increase and performance decrease.
    Ad fatigue

    More advertisers targeting your same audience creates faster ad fatigue.

This isn’t saying don’t use Facebook ads. We still do. But you have to adapt with the changing ads landscape and find new, highly-engaged audiences.
Short-form mobile
videos are taking
over social media

With unmatched levels of engagement, a higher likelihood of going viral, and customers preferring them over any other media, it’s time to double down on short-form videos.

    1,200% On average videos are shared 1,200% more than text and links combined.
    86% Of people say they would like to see more video from brands.
    58% Of viewers said they finish watching videos under a minute long.

Introducing:
How To Run TikTok Ads
“Don’t make ads, make TikToks”
A step-by-step proven framework to creating TikTok ads that sell. You’ll learn how to create valuable, high-converting ads that emulate the look and feel of organic posts.
This new course will help you...

    Create winning ads faster: By using Gerardo’s proven framework, perfected from over $2M in TikTok ad spend, you’ll have everything you need to create winning ads faster.
    Accurately test and scale: You’ll learn how to properly split test, what metrics matter, and how to easily optimize and scale your highest-performing winners.
    Acquire in-demand skill: No matter the economy, there’s always a need for good media buyers. Master this high-paying skill to grow your own business or get hired to help others.
    Drive more high-quality traffic: You’ll learn how to target TikTok’s massive audience by age, interests, gender, location, and more. They even now offer geotargeting for local businesses.
    Multiply your brand reach: You’ll learn how to combine both your paid and organic strategies so you can multiply your reach, increase conversions, and decrease your costs.
    Enjoy more free time: With a repeatable sales system in place, you’ll have more free time to launch new products, scale your team, or spend more time doing what you love.

What’s Waiting
For You INSIDE
1500
Part 1: Ads That Sell

    Module 1: Ads Setup

    Understand your business manager, set up your ad account and get your pixel installed.
    Module 2: Campaign Level

    Learn how campaigns work, their different objectives and how to structure your first one.
    Module 3: Ad Group

    Define what pixel event to optimize for, your targeting interests and set the right budget.
    Module 4: Ad Toolbox

    Walkthrough all the different ad types, audience options and different asset tools.
    Module 5: Suggested Setup

    Use top of funnel, lookalike audiences and retargeting for low cost conversions.
    Module 6: Campaign Walkthrough & Optimization

    Learn how to optimize any campaign based on time, ad spend and conversions.

Part 2: Developing Creative

    Module 1: The Importance of Creative

    Make TikToks not ads, creative best practices and high-converting ad structures.
    Module 2: Winning Ads & Why They Work

    Discover the 7 key elements of nearly every winning ad on TikTok and why they work.
    Module 3: Scripting Your Ads

    Write your first script and film your first ad using the most successful frameworks.

Part 3: Organic Content

    Module 1: Your Profile

    Set up your analytics and learn how to use spark ads through brand profiles.
    Module 2: The TikTok Algorithm

    Leverage what the algorithm likes, find top hashtags, brands, and tre
    Module 3: Your Brand On TikTok

    Develop your own brand style following 3-4 main content pillars.

Just one good ad
can change everything

    1.
    Your first TikTok Ad

    Follow Gerardo’s proven framework and confidently create your first ad, no guesswork.
    2.
    Your first sale from TikTok

    Get your first sale and start optimizing your winning campaign, more sales are on the way.
    3.
    Build a community of raving fans

    You’ll gain new followers and build the most valuable asset in business today, a community.
    4.
    Do more of what you love

    With your ads dialed in, you can launch new offerings or simply do more of what you love, daily.

SIGN UP NOW!

    67% Of users say TikTok inspired them to shop even when not intending to do so.
    2X The average TikTok campaign ROAS was 2x the median performance benchmark.
    8X Average engagement rates for short form videos on TikTok get up to 8x other platforms.

Meet your world-Renowned instructor
Gerardo Perez
Foundr Of “Marketing&” A Leading Tiktok Digital Agency & Top Tiktok Marketing Influencer

Running a digital agency focused on driving paid results on TikTok, Gerardo has already spent more than $2M on TikTok advertising and even worked with the largest influencer on the platform with more than 130M followers.

He’s been the go-to TikTok growth expert behind some of today’s fastest growing brands on the platform and now he’s showing you exactly how he does it.

    5M views in
    2 months

    dating
    3.3X ROAS

    skincare
    1.1M installs
    in 2 ½ months

    fitness
    $4.92 CPA

    graphic design
    $0.42 CPI

    photo app
    25K followers
    in 2 months

    safety tech
    2.07X ROAS

    acne prevention

Partnered with:
A proven practitioner, not some self-proclaimed “guru”

But more importantly, not only is Gerardo helping all kinds of different brands grow and sell using TikTok ads, he’s also on the platform daily using it to grow his own brand.
Most brands haven’t started running ads yet, you’re still early
A perfect platform
for ecommerce brands…
Where entertainment meets commerce

TikTok Shopping creates an in-app shopping experience that takes social commerce to a whole new level. Join brands like Kylie Cosmetics, GymShark, HiSmile, and sell more products.

27% higher ad recall when collaborated with creators and TikTok gives you a global community of them.

Consumer spending on TikTok increased by 77% in 2021 and many believe it’s just getting started.

TikTok’s algorithm democratizes content discovery, allowing you to compete with established brands on the same level.
Don’t wait
JOIN now!
SIGN UP NOW!
All kinds of businesses and brands are crushing it on TikTok
ecommerce
Nerdy Nuts Peanut Butter
$2,500 into $500k

sales in one month
Smyth Jewelers Jewelry
779k local views

spending $40 a day
aerie apparel
7.78 roas

with a 2.93% conversion rate
Agencies, consulting, services, and more
the nyc agent real estate
up to 400 inquiries

per day on one apartment
blaze your own trail consulting
two videos generated

3 new high-paying client
real tiffany tombs coaching
TWO 10K clients

in first 4 months
learn from practitioners, not gurus

Foundr instructors are world-renowned entrepreneurs and practitioners of their craft, never gurus. They’re industry experts who’ve actually built the exact business they’re teaching about.
TRUSTED BY
Foundr courses get results

Foundr graduates have consistently achieved real results they never thought possible. Ready to join them?

$12,800 IN A DAY
RENEE
INCREASED ROAS BY 15X
TYLER
GREW FOLLOWING TO NEARLY 200K
ADELA
WENT FROM 300 TO 10K FOLLOWERS
EAVANNA
WENT FROM MAKING $60,000 TO $120,000
ALICIA
$1,000,000 IN JUST 6 MONTHS
ADAM
ON TRACK TO DO $1,000,000
BRANDON
INCREASED ROAS BY 3-5%
MANUEL

    BOOSTED EMAIL REVENUE BY 55%
    CONNOR

unlock the power of TikTok Ads today
EVERYTHING
YOU’LL GET:

    Full access to How To Run TikTok Ads
    12 easy-to-follow training modules
    67 in-depth video lessons
    7 exclusive bonuses
    24/7 Foundr customer support

How to Run TikTok Ads
4-Month Payment Plan

Over 65 different videos covering everything you need to create TikTok ads that sell
us$597x4
Signup Now
How to Run TikTok Ads
1 Single Payment

Over 65 different videos covering everything you need to create TikTok ads that sell
us$1,997
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Bonuses included
in the course
1
create organic content

Gerardo shows you how to create authentic content that the TikTok community loves, while combining your organic and paid strategies to grow your brand even faster.
2
anatomy of viral video

While no one can predict what video will go viral, Gerardo breaks down the hidden elements found in all of them, so you increase your chances as much as possible.
3
CREATOR REACH OUT SCRIPTS

Gerardo’s fill-in-the-blank creator reach out scripts help you to more quickly both find and land the best brand partnerships.
4
VIRAL SOUNDS LIBRARY

You’ll get access to Gerardo’s own detailed database of trending sounds that can help your ads convert better, get more views, and potentially go viral.
5
HIGH-PERFORMING TIKTOK EFFECTS

You’ll get Gerardo’s library of highest-performing TikTok effects that not only add engaging visual cues to your videos, but also boost viewership and conversions.
6
AD CREATIVE SOP

To save time and get your first ad up and running, you’ll also receive all the creative shortcuts Gerardo uses to consistently produce high-converting ads in all kinds of niches.
7
THE CREATOR MARKETPLACE

You’ll learn how to find creators, which ones are best for your brand, what price they should be charging and more in this additional training.
SIGN UP NOW!
Frequently Asked Questions
How to Run TikTok Ads

    What kind of businesses can use TikTok ads?

    With over one billion active users, there’s a target audience for just about any business you can think of. From physical products like ecommerce brands, to service-based businesses like digital agencies and everything in between.
    Can I do local marketing with TikTok Ads?
    Will this help grow an ecommerce business?
    Can I target TikTok users on Facebook, Instagram & Youtube?
    How can we track sales accurately with TikTok Ads?
    Can I sell digital products with TikTok Ads?
    Do I need to be a creator?
    Do people actually buy on TikTok?
    Will this help me go viral?
    I’ve seen other TikTok courses, what makes yours different?
    Does TikTok integrate with my Shopify store?

Pricing & Payment

    How soon can I start once I have access to the course?
    What if I need extra support beyond the course?
    Are there any bonuses included?

Foundr+ Membership

    What is foundr+?
    I’ll also receive access to all future Foundr courses?
    If I cancel, do I lose access to other Foundr courses I purchased before my membership?

Take advantage of the marketing opportunity of the decade

All kinds of brands are growing faster on TikTok right now than anything
else we’ve seen in more than a decade. Now it’s your turn.
92%

Of users say they like, follow, share, buy or take some kind of action after watching a TikTok.
10x

On average retargeting ads CTR perform 10x better than a regular display ad.
#1

Q1 2022 global consumer spend on TikTok was the biggest quarter for any app or game ever.
ready to
start driving sales with tiktok ads?
SIGN UP NOW!

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